I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to see all of the titles and thumbnails from Creator Hooks in one place, check out Creator Hooks Pro.
Game Changer
Title: This Card Changes EVERYTHING – Best Credit Card EVER?
Formula: This (Object) Changes EVERYTHING – Best (Object) EVER?
Hook score: +370
Why this works:
Curiosity – This title builds curiosity two ways: 1) “Changes Everything” is open-ended and makes you want to know what changed and what’s the effect. 2) It ends with a question.
Desire – This creator’s audience loves the latest and greatest credit cards.
How you can use this hook: Tell your audience about the tool that changes everything and might be the best ever.
Examples of this hook in action:
- This Tent Changes EVERYTHING – Best Cold Weather Tent EVER?
- This Camera Changes EVERYTHING – Best Camera EVER?
Amazing Arpeggios
Title: 3 Essential Arpeggios 🎹✨ (Beginner Piano Lesson)
Formula: 3 Essential [Objects] [Relevant Emoji] (Beginner [Activity] Lesson)
Hook score: +455
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Beginner Tips – Calling out beginners in the title works well because beginners are the biggest, hungriest part of any audience.
Desire – This channel’s audience wants beginner piano lessons.
How you can use this hook: Tell your audience about the three essential things they need to learn.
Examples of this hook in action:
- 3 Essential Arm Exercises 💪 (Beginner Arm Workouts)
- 3 Essential Interview Questions 👔 (Beginner Interviewer Lesson)
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Perfect Pencil
Title: If this pencil works, it will change your life.
Formula: If this (Tool) works, it will change your life.
Hook score: +859
Why this works:
Desire – This creator’s audience wants amazing pencils.
Curiosity – “Change your life” is open-ended and makes you want to know what will change and what’s the effect.
How you can use this hook: Tell your audience about the tool that, if it works, will change their life.
Examples of this hook in action:
- If this app works, it will change your life.
- If this memory trick works, it will change your life.
Way of the Warriors
Title: The Entire NBA FEARS The WARRIORS Because of this PLAY!
Formula: The Entire (Group) Fears (Entity) Because of this (Possession or Action)!
Hook score: +1191
Why this works:
Negativity – People love hearing about things we fear.
Curiosity – “this PLAY” opens a loop because it doesn’t specify what the play is, so you need to watch the video to find out.
How you can use this hook: Tell your audience about something everybody fears and why.
Examples of this hook in action:
- The Entire Music Industry Fears Kendrick Lamar Because of this SONG!
- Marvel Fears DC Because of this MOVIE!
Serger Secrets
Title: 5 Overlocker Tips You Won’t Find in the Manual (my best serger tips!)
Formula: 5 [Tool] Tips You Won’t Find in the Manual (my best [Tool] tips!)
Hook score: +1406
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Curiosity – This title makes you feel like you’re getting in on a secret.
Desire – This creator’s audience wants serger tips.
How you can use this hook: Tell your audience about the tips for a tool your audience won’t find in the manual.
Examples of this hook in action:
- 5 Traeger Tips You Won’t Find in the Manual (my best Grilling tips!)
- 5 Math Tips Your Teacher Won’t Show You (my best Math tips!)
Flop of the Week
Title: Quit (Quietly)
Hook score: -92
Why this flopped: I’m a little confused about what’s going on here.
Is he telling me to quit quietly? Did he quit quietly? Why should I quit quietly?
When it comes to titles, clarity is king, and this title broke that commandment.
To avoid this mistake, make sure your audience knows what you’re trying to tell them and why in your title.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.