I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to see all of the titles and thumbnails from Creator Hooks in one place, check out Creator Hooks Pro.
Dolla Dolla Bill Y’all
Title: 25 ITEMS YOU NEED TO BUY AT DOLLAR TREE MARCH 2023 | DOLLAR TREE HAUL
Formula: 25 (Objects) You Need To (Action) At (Place) (Current Month & Year) | (Keyword)
Hook score: +387
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creator’s audience loves Dollar Tree.
Timeliness – This video was published in the beginning of March 2023 and dropping the current month and year lets the audience know this is relevant right now.
How you can use this hook: Tell your audience about the things they need to buy or do this month.
Examples of this hook in action:
- 12 Vegetables You Need To Plant In March 2023
- 10 Stocks You Need To Buy In March 2023
Big Bets
Title: Toyota Bet EVERYTHING To Destroy German Luxury
Formula: (Authority) Bet EVERYTHING To Destroy (Entity)
Hook score: +469
Why this works:
Negativity – This title is full of drama.
Epic – Betting “everything” increases the stakes and makes this video more interesting.
How you can use this hook: Tell your audience about a dramatic story where one entity tried to destroy another.
Examples of this hook in action:
- Nintendo Bet EVERYTHING To Destroy Ubisoft
- We Bet EVERYTHING To Save Our Relationship
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Calling All Christians
Title: I wish every Christian could watch this.
Formula: I wish every (Specific Audience) could watch this.
Hook score: +623
Why this works:
Curiosity – This is a cliffhanger that makes you wonder what this video is about.
Specific Audience – By calling out Christians, this creator makes Christians — his ideal audience — more likely to watch this video.
How you can use this hook: This is simple — just call out your specific audience and say you wish they could all watch this.
Examples of this hook in action:
- I wish every Photographer could watch this.
- I wish every Hiker could watch this.
Anti Ant
Title: Make Your Yard ANT FREE FOREVER In 3 Easy Steps
Formula: Make Your (Possession) (Problem) FREE FOREVER In 3 Easy Steps
Hook score: +1434
Why this works:
Desire – This creator’s audience wants an ant-free yard.
Negativity – This title is all about a pain point: ants in your yard.
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
How you can use this hook: Tell your audience how they can be problem-free in 3 easy steps.
Examples of this hook in action:
- Make Your Computer SPAM FREE FOREVER In 3 Easy Steps
- Make Your Knees PAIN FREE FOREVER In 3 Easy Steps
Battle of the Macs
Title: $599 M2 Mac Mini vs $13,000 Mac Pro | DaVinci Resolve Battle
Formula: (Inexpensive Item) vs. (Expensive Item) | (Keyword) battle
Hook score: +1769
Why this works:
Curiosity – The contrast between the relatively inexpensive $599 M2 Mac Mini and the expensive $13,000 Mac Pro builds curiosity.
Desire – This creator’s audience loves DaVinci Resolve and Mac products.
X vs. Y – Everybody loves a little competition, especially when it’s a competition between two opposite opponents. In this case, a cheap vs. expensive option.
How you can use this hook: Test an expensive vs. inexpensive product in your niche.
Examples of this hook in action:
- $100 Plane Ticket vs. $1,000 Plane Ticket
- $50 M2 Mac Mini vs $500 Golf Club | Golf Club Battle
Flop of the Week
Title: The Cringiest Fast & Furious Movies RANKED | IDEALIST
Hook score: -85
Why this flopped: This channel is about cars — only cars. Not movies about cars.
A mistake many creators make is making videos about topics their audience isn’t interested in. Or, at least, isn’t interested in hearing about from them.
It could be a big difference, like if a fitness channel giving financial advice, or a small difference, like this example.
The key to avoiding this mistake is knowing why your audience watches your channel and delivering that.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.