I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to see all of the titles and thumbnails from Creator Hooks in one place, check out Creator Hooks Pro.
Mealtime Mistakes
Title: Mistakes Everyone Makes When Cooking Corned Beef And Cabbage
Formula: Mistakes Everyone Makes When (Activity)
Hook score: +402
Why this works:
Timeliness – This video was published a week before St. Patty’s Day, when many people in America make corned beef and cabbage.
Negativity – Nobody wants to make mistakes when they’re cooking corned beef and cabbage, so this title grabs their attention.
How you can use this hook: Tell your audience about the mistakes everybody makes when doing an activity around a certain holiday or season.
Examples of this hook in action:
- Mistakes Everyone Makes When Buying Fireworks
- Mistakes Everyone Makes When Filing Their Taxes
See Ya Chicago
Title: 5 Reasons why you should NOT move to Chicago
Formula: 5 Reasons why you should NOT (Activity)
Hook score: +767
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Curiosity – This video is counterintuitive because it’s a Chicago real estate agent telling you why you should not move to Chicago.
Negativity – Telling people why they should NOT move to Chicago will often grab their attention more than if you tell them that they should move to Chicago.
How you can use this hook: Tell your audience why they should NOT do something they’re considering.
Examples of this hook in action:
- 5 Reasons why you should NOT start a YouTube Channel
- 5 Reasons why you should NOT learn Spanish
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Instant Improvement
Title: The Single FASTEST Way To Improve As A Producer
Formula: The Single FASTEST Way To (Achieve Goal)
Hook score: +972
Why this works:
Desire – Not only does this creator’s audience want to improve as a producer, they want to improve fast.
Curiosity – This title says there is a single fastest way to improve as a producer, but doesn’t specify what it is, so you need to click to find out.
How you can use this hook: Tell your audience about the single fastest way they can improve or achieve a goal.
Examples of this hook in action:
- The Single FASTEST Way To Improve Your Golf Swing
- The Single FASTEST Way To Lose Belly Fat
You’re Still Wearing That?!
Title: 6 Outdated Trends to Ditch in 2023 & What to Wear Instead
Formula: 6 Outdated Trends to Ditch in 2023 & What to (Activity) Instead
Hook score: +1102
Why this works:
Timeliness – This video was published in the beginning of 2023, so this tells the audience this video is about current trends.
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Negativity – Nobody wants to wear outdated clothes.
How you can use this hook: Tell your audience about the trends that are currently outdated.
Examples of this hook in action:
- 6 Outdated Graphic Design Trends to Ditch in 2023
- 6 Outdated Interior Design Trends to Ditch in 2023 & What to Buy Instead
Shhhh
Title: 6 Dirty Secrets Backpackers Refuse To Talk About
Formula: 6 Dirty Secrets (Group) Refuse To Talk About
Hook score: +1142
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Curiosity – “Secrets” that people “Refuse To Talk About” builds a ton of curiosity here because you feel like you’re getting scandalous insider information.
Negativity – The fact that these are “dirty” secrets makes this title so much more exciting.
How you can use this hook: Tell your audience about the dirty secrets people in your niche refuse to taco bout.
Examples of this hook in action:
- 6 Dirty Secrets Mortgage Brokers Refuse To Talk About
- 6 Dirty Secrets Doctors Refuse To Talk About
Flop of the Week
Title: We Finally Know How To Eat Cactus Without Getting Poked
Hook score: -92
Why this flopped: Ah yes, the cactus-eating video I’ve been waiting for!
I’m not exactly a foodie, so maybe there’s some delicious cactus trend I’m unaware of, but I don’t think this video has a large potential audience.
To avoid this mistake yourself, research your video’s topic and make sure your audience will be interested in it before you make the video.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.