I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Hopefully Heaven
Title: STOP talking about “going to heaven”
Framework: STOP talking about “(Common Goal or Desire)”
Hook score: +350
Why this works:
Negativity – Telling someone to stop doing something they think is good or is common is a great way to grab their attention.
Curiosity – This is counterintuitive because many people in this creator’s audience think the goal of Christianity is to go to Heaven. The thumbnail text also challenges that assumption.
How you can use this framework: Tell your audience to stop talking about something they think is good or is common.
Examples of this framework in action:
- STOP talking about “going viral”
- STOP talking about “being productive”
The Afterlife
Title: Career Advice For A World After AI
Framework: (Niche) Advice For A World After (World Changing Event or Technology)
Hook score: +387
Why this works:
Desire – This creator’s audience wants career advice.
Timeliness – This is about a current issue: AI disrupting the job market.
Negativity – Calling out problems, like AI disrupting the job market, is a great way to grab your audience’s attention and interest.
How you can use this framework: Tell your audience about advice for a world after a big world-changing event or technology.
Examples of this framework in action:
- Business Advice For A World After AI
- Graphic Design Advice For A World After AI
- Write better YouTube titles
- Grow your channel
- Save time
Check out Creator Hooks Pro here.
P.S. Here’s a big win from a Creator Hooks Pro customer:
“I got this title directly from Creator Hooks Pro’s title generator. It’s a 1 of 10 and it’s brought in 5 clients worth over $25k in less than 3 weeks”
– Jeff Hampton, Hampton Law, 360K Subscribers
Fluency Signs
Title: You are absolutely fluent in English if you can understand these
Framework: You are absolutely (State of achievement) if you can (Action)
Hook score: +465
Why this works:
Desire – This creator’s audience wants to be fluent.
Curiosity – This opens a loop and makes you wonder what “these” are.
How you can use this framework: Tell your audience that if they can do something, they’ve achieved a goal.
Examples of this framework in action:
- You’re in the top 1% if you can lift these weights
- You are absolutely a genius if you can solve these problems
Brain Training
Title: How To Train Yourself To Become A Genius
Framework: How To Train Yourself To (Achieve Goal)
Hook score: +505
Why this works:
Desire – Almost everybody wants to become a genius, but this is a more fun, new, tangible way of saying it.
How you can use this framework: Teach your audience how to train themselves to reach a big goal.
Examples of this framework in action:
- How To Train Yourself To Become Fluent In Any Language
- How To Train Yourself To Be More Charming
RIP Tech
Framework: (Entities) that Died in (Year that just ended)
Hook score: +1868
Why this works:
Negativity – This isn’t about the best tech of 2024. It’s about tech that died, and people love drama like this.
Timeliness – This video was published at the end of 2024, so it’s relevant right now.
Curiosity – This makes you wonder what this tech is.
How you can use this framework: Tell your audience about the things that died in the year that just ended.
Examples of this framework in action:
- Interior Design Trends that Died in 2024
- Jobs that Died in 2024
Flop of the Week
Title: It’s Time To Take Your Dreams Seriously – The Alchemist by Paulo Coelho
Hook score: -88
Why this flopped: This title isn’t punchy or tangible enough. “It’s Time To Take Your Dreams Seriously” is just a little too fluffy.
Here are some of the other titles she tried:
- It’s Time To Take Your Dreams Seriously
- Dreams Showdown: Following Your Heart vs Playing It Safe
- Take your dreams seriously before it’s too late.
These are all about a similar angle: taking your dreams seriously.
If your video isn’t doing as well as you hoped, it’s often best to totally switch up the angle.
Here are some options:
“Quit Putting Your Dreams On Pause”
Similar message, but it’s a warning that brings a bit more drama.
“Stop Letting Life Pass You By”
Similar to the “quit” title above, but this is a slightly different way to tap into the audience’s biggest fears and frustrations.
“Read This Book To Make 2025 Your Best Year Ever”
New angle that talks about the benefits of this book and brings some timeliness into it.
Lesson: if a video didn’t do well, come up with titles from new angles that bring more curiosity, fear, or desire.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.