I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to see all of the titles and thumbnails from Creator Hooks in one place, check out Creator Hooks Pro.
Listen Up
Title: IMPROVE your LISTENING and SPEAKING skills with this ONE simple method
Formula: (Reach Goal) with this ONE simple method
Hook score: +357
Why this works:
Desire – This creator’s audience wants to improve their listening and speaking skills, and “one simple method” to do that makes this video even more enticing.
Curiosity – This opens a loop by mentioning there’s a simple method to improve your listening and speaking, but not saying what that simple method is.
How you can use this hook: Tell your audience they can achieve a goal with “this one simple method”.
Examples of this hook in action:
- Improve your Coding Skills with this ONE simple method
- Produce Amazing Beats with this ONE simple method
Less Is More
Title: How to Be Less Emotionally Reactive: Black and White Thinking
Formula: How to Be Less (Unwanted Trait): (Named Strategy)
Hook score: +385
Why this works:
Desire – This creator’s audience wants to be less emotionally reactive.
Negativity – This is about moving away from pain (being less emotionally reactive), rather than towards pleasure (e.g. being more emotionally stable).
How you can use this hook: Tell your audience how to be less of an unwanted trait by using a named strategy.
Examples of this hook in action:
- How to Be Less Tired: Morning Sunlight Practice
- How to Stop Procrastinating: Baby Step Strategy
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Mid Golfer
Title: MID HANDICAP Golfer BREAKS 80 12 days AFTER USING THIS DRILL!
Formula: (Average Person) (Achieves Difficult Goal) (Time Frame) AFTER USING THIS (Drill or Tool)!
Hook score: +525
Why this works:
Desire – This creator’s audience would love to break 80.
Time Frame – “12 Days” makes this drill seem even more effective since it works so fast.
Specific Audience – If you’re a mid handicap golfer (which the majority of people are), you feel like this video was made for you.
Curiosity – This title builds curiosity two ways: 1) It opens a loop with “this drill”. You know this drill is effective, but you don’t know what it is, so you’ve gotta click to find out. 2) It’s counterintuitive that a mid handicap golfer (aka an average golfer) can break 80 (a great score).
How you can use this hook: Tell your audience how an average person in your niche achieved something great after using “this drill”.
Examples of this hook in action:
- YouTuber with 1,000 Subs Reaches 1,000,000 12 days AFTER USING THIS Strategy!
- Lonely Guy Goes on 10 Dates in 12 days After Reading This Book
She Gone
Title: CUT HER OFF If She Does These Things During The Dating Stage! (VET HER OUT)
Formula: [Take a Negative Action] If [Negative Things Happen] During The [Early Stage]! ([Action])
Hook score: +622
Why this works:
Negativity – This is all about a negative thing, which grabs the audience’s attention.
Curiosity – This opens a loop because she talks about the things that mean you should cut her off, but doesn’t tell you what those things are.
How you can use this hook: Warn your audience to stop doing something if something else is happening.
Examples of this hook in action:
- It’s Time To Sell Your Real Estate If These Things Happen During A Recession
- Go Home If You See This In The Sky While Boating
Mt. Rushmore of YouTube
Title: Genius YouTube Advice for 15 Minutes Straight…
Formula: Genius (Niche) Advice for 15 Minutes Straight…
Hook score: +785
Why this works:
Desire – This channel’s audience wants genius YouTube advice.
Time Frame – “15 Minutes Straight” lets you know exactly what you’re gonna get if you click this video, which makes more people click.
Authority – The thumbnail uses authority because it has many of the top YouTubers faces’ on it.
How you can use this hook: Give your audience advice for your niche for 15 minutes straight.
Examples of this hook in action:
- Genius Running Advice for 15 Minutes Straight…
- Genius Photography Advice for 15 Minutes Straight…
Flop of the Week
Title: How Genetic Is Mental Illness Actually? Heritability Estimates for Mental Health The Role Genes Play
Hook score: -88
Why this flopped: This title is too wordy and confusing.
There are lots of big words that make it hard to read.
I think it could’ve been better if she just took everything out after the question mark.
To avoid this mistake, make your titles easy to read while skimming.
You don’t need to summarize the entire video in your title.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.