I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out Creator Hooks Pro.
Beginner Basics
Title: 99% of Beginners Don’t Know the Basics of Router Bits
Framework: 99% of Beginners Don’t Know the Basics of (Complicated, But Important Tool)
Hook score: +341
Why this works:
Specific Audience – Calling out beginners makes them feel like you made this video specifically for them. And since beginners are the biggest and hungriest subset of any audience, this is often a great strategy.
Negativity – Telling people what they don’t know instills a bit of FOMO.
Curiosity – By saying that people don’t know the basics of something, it opens a loop and makes them wonder what the basics are and what they need to know.
Confirms Suspicions – Beginners are already confused about router bits, so they’re nodding along as they read this title.
Desire – This creator’s audience wants to learn about router bits.
How you can use this framework: Tell your audience that 99% of beginners don’t know the basics about a complicated, but necessary or important tool.
Examples of this framework in action:
- 99% of Beginner Golfers Don’t Know the Basics of Swinging a Driver
- 99% of Employees Don’t Know the Basics of 401Ks
HER
Title: How I Created Realistic AI Influencer from Scratch | AI Model
Framework: How I Created (Exciting, Trending Achievement) from Scratch
Hook score: +399
Why this works:
Desire – This creator’s audience wants to build cool tech products like AI influencers. Plus, making it “from scratch” makes it seem like anyone can do it.
Timeliness – Everybody is talking about AI and all the things it can do right now, so this video rides that wave.
How you can use this framework: Tell your audience how you created something that’s easier to create now with a new or trending tool or technology.
Examples of this framework in action:
- How I Created My Dream Productivity Cave In Apple Vision Pro
- How I Created a Realistic AI Band from Scratch
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That’s a Great Question
Title: Why don’t we eat carnivores?
Framework: Why don’t we (Thing We Surprisingly Never Do)?
Hook score: +536
Why this works:
Curiosity – I don’t typically like questions as YouTube titles unless they’re really good ones, like this. This makes you go, “Huh, that’s a great question. It should be possible. I wonder why…”
How you can use this framework: Ask why don’t we do something that seems to be possible, but never happens.
Examples of this framework in action:
- Why don’t we have flying cars yet?
- Why has nobody solved world hunger?
Horrifying History
Title: Worst Punishments Throughout Human History
Framework: Worst (Entities) Throughout (Category) History
Hook score: +1245
Why this works:
Negativity – People love hearing about scary things like the worst punishments.
Extreme & Epic – “Worst” makes this feel extreme (it’s not about just “Really Bad Punishments”) and “Throughout Human History” makes this feel epic.
How you can use this framework: Tell your audience about the worst things throughout your niche’s history.
Examples of this framework in action:
- Worst Draft Picks Throughout NBA History
- Most Evil Dictators Throughout Human History
1000 in 1000
Title: What I learned approaching 1000 women in 1000 days
Framework: What I learned (Activity for a large number of times) in (Time Frame)
Hook score: +17919
Why this works:
Desire – This creator’s audience wants to learn more about talking to women.
Credibility – This isn’t just him preaching about how to talk to girls, he’s sharing lessons he learned by actually getting out there and talking to girls.
Time Frame – The time frame of 1000 days makes this video feel more tangible, real, and interesting.
How you can use this framework: Do something a lot of times in a specific time frame to build credibility and share what you learned.
Examples of this framework in action:
- What I learned posting 100 videos in 100 days
- What I learned cooking 50 steaks in 50 days
Click Trigger of the Week
Alrighty, this week we’re trying something new!
Instead of the normal Flop of the Week, this week we have the Click Trigger of the Week.
Click triggers are, well, triggers that make people click. You can see different click triggers in the “Why this works” sections below each video in this newsletter.
This week’s Click Trigger of the Week is Credibility.
When you show credibility in your title you give people a reason to trust your content.
You can this by doing an experiment, mentioning what you’ve accomplished, or interviewing people who are experienced in your video’s topic.
Anybody can make a video about a topic the audience is interested in, but you’re way more likely to win the click if you show why you’re worth listening to.
And this will become even more important as AI becomes more prevalent and anybody can use it to throw together a script and make a video.
The video just above about talking to 1000 girls in 1000 days is an example of this, but here are a few others:
NYC Cab Drivers eat in NYC every day, so they have credibility when it comes to knowing the local food spots.
This guy could have made a video about why being a successful musician isn’t about luck, but instead, he showed you that it’s not about luck by doing an experiment.
She could have just said, “Celebrity House Tours Are Full of Lies,” but instead she gave us a reason to trust her by telling us she watched 151 tours.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.