I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Cool Crops
Title: 20 Veggies You Can Plant In December RIGHT NOW!
Framework: 20 (Entities) You Can (Activity) In (Current Time) RIGHT NOW!
Hook score: +335
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creator’s audience wants to plant veggies now. But they might be thinking winter is not a good time to plant veggies, so this topic is even more exciting.
Timeliness – This video was published at the end of November and is all about what to do right now.
How you can use this framework: Tell your audience about things they can do this month right now.
Examples of this framework in action:
- 10 Stocks I’m Investing In For December RIGHT NOW!
- 10 Best Countries To Visit In December RIGHT NOW!
Mindset Magic
Title: ADHD Is a Curse… Until You Learn This
Framework: (Problem) Is (Negative Description)… Until You Learn This
Hook score: +385
Why this works:
Curiosity – This opens a loop and makes you wonder what “This” is.
Negativity – Calling out ADHD and saying it’s a curse grabs people’s attention.
How you can use this framework: Tell your audience that something they struggle with is a bad or a curse until they learn “this”.
Examples of this framework in action:
- Winter Camping Is Horrible… Until You Learn This
- Applying For Jobs Is Hard… Until You Learn This
Stop Writing The Same Boring Titles
- Get 30 title ideas in 30 seconds
- Beat blank page syndrome
- Grow your channel
P.S. Here’s what one Creator Hooks Pro customer said about Creator Hooks Pro:
Watch Out
Title: These types of women ALWAYS cheat on their men
Framework: These types of (Entities) ALWAYS (Negative Action)
Hook score: +915
Why this works:
Curiosity – This title makes you wonder what types of women these are.
Negativity – Nobody wants to be cheated on, so this leverages fear, pain, and insecurity to grab your attention and get you to click.
How you can use this framework: Tell your audience about the types of something that always do something negative.
Examples of this framework in action:
- These types of Instagram posts ALWAYS fail
- These types of home renovations NEVER turn out good
The Big Bucks
Title: 3 Reasons Why Your Net Worth Explodes After 100K
Framework: 3 Reasons Why Your (Possession) (Desirable Change) After (Big Milestone)
Hook score: +1027
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add curiosity.
Desire – This speaks to two exciting desires for this creator’s audience: saving $100K and exploding their net worth.
How you can use this framework: Get your audience excited and tell them that they’ll start making even more progress towards their goal once they hit a certain milestone.
Examples of this framework in action:
- 3 Reasons Why Your Sub Count Explodes After 10K
- 3 Reasons Why Testosterone Explodes When You Hit 15% Body Fat
Danger Dudes
Title: The THREE Most Dangerous People We Will Encounter
Framework: The THREE Most Dangerous (Entities) We Will Encounter
Hook score: +4730
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add curiosity.
Curiosity – This makes you wonder what or who these dangerous people are.
Negativity – This leverages fear to grab your attention and get you to click.
How you can use this framework: Tell your audience about the three most dangerous (or otherwise scary or negative) things they’ll encounter.
Examples of this framework in action:
- The THREE Most Dangerous Foods People Actually Eat
- The THREE Most Dangerous Beliefs Christians Have
Flop of the Week
Title: 6 things your (introvert) woman needs you to understand about dating her
Hook score: -82
Why this flopped: The most successful videos on this channel are about benefits or fears for the audience:
- “These types of women ALWAYS cheat on their men” 329K views
- “How to turn any woman on (without touching her)” 294K views
- “Giving her distance is your superpower” 120K views
“6 things your (introvert) woman needs you to understand about dating her” is kind of about the audience, but more about their woman. And although the audience cares about their woman, they care about themselves more.
Not to mention, the fact that this is about dating introverted women narrows the audience a bit (which isn’t necessarily bad), but the audience needs to think for a second — is my woman an introvert?
If I were to rewrite this title, I’d try to make it more about the audience:
“If You’re Dating An Introvert You Need To Know THIS”
or
“6 Things You NEED To Know If You’re Dating An Introvert”
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.