I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out Creator Hooks Pro.
Hail the King
Title: I think I found the new KING of Budget Home Gym Equipment!
Framework: I think I found the new KING of Budget (Product Category)
Hook score: +439
Why this works:
Epic – This is a creative, epic way to say you found a great product.
Curiosity – This builds curiosity because it makes you want to know more about the product and what it is.
Desire – This leverages desire two ways:
- This creator’s audience loves home gym equipment.
- “Budget” increases the desire because it sounds more affordable.
“Budget” also attracts a large audience because it’s about affordable equipment. If the video was about a $10,000 product, this topic would have a lot less of a potential audience.
Note: the company that owns this product is spending a lot of money on advertising. This is a popular product that many people are probably wondering about, which probably also contributed to the higher views. How do I know this? Their Instagram ads got me. I bought it and I love it.
How you can use this framework: Review a cool, popular product and call it the new KING (or QUEEN) of its category.
Examples of this framework in action:
- I think I found the new KING of Budget Camping Tents
- I think I found the new KING of Email Newsletter Platforms!
We Love Easy
Title: These 2 Easy Upgrades Keep Garages Comfy Year Round
Framework: These 2 Easy Upgrades (Achieve Specific Goal)
Hook score: +479
Why this works:
Desire – This creator’s audience would love to keep their garages comfy year-round. Plus, “easy” enhances the audience’s desire for these upgrades.
Curiosity – This does a great job at opening a loop because it says there are two upgrades, but doesn’t specify what they are, so you’ve gotta click to find out.
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
How you can use this framework: Tell your audience about two easy upgrades that can help them achieve a goal.
Examples of this framework in action:
- These 2 Easy Upgrades Keep Your Guitar Sounding Amazing
- These 2 Easy Changes Make Your MacBook Air Faster
Try The New Title Generator
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Now you can:
- Automatically come up with ideas for your channel based on proven YouTube videos
- Find the perfect angle to write your title so you can increase your CTR and grow your channel
Combine this generator with the database of 1,000+ viral video breakdowns and Creator Hooks Pro is the fastest way to generate video ideas and write better titles.
Sign up for Creator Hooks Pro today.
P.S. Here’s a sample of what the generator can do:
Years to Minutes
Title: 10 Years of Mixing Advice in 10 Minutes
Framework: 10 Years of (Activity) Advice in 10 Minutes
Hook score: +537
Why this works:
Desire – This title leverages desire two ways:
- This creator’s audience wants mixing advice
- They’re getting a lot in a little (10 years in just 10 minutes).
Credibility – Sharing how many years of experience you have (if it’s significant) does a great job at building credibility.
Time Frame – People love time frames, and this title has two of them. “10 Years” builds credibility and “10 minutes” increases the desire and lets you know exactly what you’re getting in this video.
How you can use this framework: Condense your many years of experience into a short time frame for your audience.
Examples of this framework in action:
- 10 Years of Farming Experience in 10 Minutes
- 10 Years of Photography Advice in 10 Minutes
Past Self
Title: I’m 40. If You’re In Your 20’s Watch This
Framework: I’m (Authority Position). If You’re (Beginner) Watch This
Hook score: +645
Why this works:
Credibility – This starts with a simple statement showing why people should listen to him.
Specific Audience – If you’re in your 20s, you feel like this video was made specifically for you, so you’re more likely to watch.
How you can use this framework: State your experience and then call out a specific audience you can help. Usually, this audience is your past self when you were just getting started.
Examples of this framework in action:
- I Have 1,000,000 YouTube Subs. If You’re A Beginner, Watch This
- I’m a Mom of 5. If You’re Having Your First Kid, Watch This
Don’t Let This Be You
Title: RETIREMENT REGRETS: Top 5 regrets from elderly (70-80 yrs old) retirees!
Framework: (Activity) REGRETS: Top 5 regrets from (Experienced Group)
Hook score: +26750
Why this works:
Negativity – Regrets make great video topics because they’re so tangible and emotional. Nobody wants to have regrets.
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Credibility – Since these are regrets from elderly retirees who have been where the audience is planning on going, these regrets feel more credible.
How you can use this framework: Tell your audience about the top regrets of people who have achieved what your audience is trying to achieve.
Examples of this framework in action:
- INVESTING REGRETS: Top 5 regrets from Wall Street Investors
- COLLEGE REGRETS: Top 5 regrets from college graduates
Flop of the Week
Title: Energy Coach Shares 3 Secrets to a Long and Happy Life
Hook score: -98
Why this flopped: This video makes two big mistakes:
- It’s a different video format from the rest of the channel. This is a clip from Sky News, not a talking head video like all the other videos. I’d guess that as soon as people click on it and see it’s a news segment, they’re clicking off the video.
- The title and thumbnail feel like they’re coming from a news channel. They feel stuffy and cheesy, whereas his other videos (you can see the “I’m 40” video above as an example) feel more natural and organic. The title isn’t even that bad, but when paired with that newsy screenshot for the thumbnail, it instantly feels more sleazy.
To avoid a flop like this, make your thumbnails, titles, and videos in a consistent format.
I’m assuming this creator wanted to build some authority by showing he was on the news. If it were me and I wanted to do this, I’d probably just mention it in a video that had the same packaging and content style as my other videos, as opposed to sharing the whole clip.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.