I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out Creator Hooks Pro.
Foxx Funnies
Title: Funniest Impressions Done in Front of the Actual Person
Framework: (Action) Done in Front of (Original Creator)
Hook score: +670
Why this works:
Curiosity & Credibility – This builds so much curiosity and intrigue because you want to see how the actual person responds.
They have credibility here (since they’re the actual or original person), which makes their reaction more interesting than just seeing random people react.
How you can use this framework: Do something in front of the original person or creator.
Examples of this framework in action:
- Michael Jordan Reacts to NBA Players Stealing His Moves
- Cover Songs Performed in Front of the Actual Musician
Beginner Blunders
Title: 7 Beginner Raised Bed Garden Mistakes to Avoid
Framework: 7 Beginner (Entity) Mistakes to Avoid
Hook score: +1034
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Negativity – Mistakes make for great video topics because we all want to avoid them.
Beginner – Calling out beginners makes beginners feel like this video was made for them. This works so well because beginners are the biggest group in any audience and they’re the hungriest to learn.
How you can use this framework: Tell your audience about the beginner mistakes to avoid.
Examples of this framework in action:
- 7 Beginner Air Fryer Mistakes to Avoid
- 7 Beginner Sewing Mistakes to Avoid
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Red Flag
Title: The ONE Sign Someone Is Trained to Fight
Framework: The ONE Sign (Something Scary is True)
Hook score: +1400
Why this works:
Curiosity – This opens a loop and makes you wonder what the one sign is.
I think the fact that this is only about one sign intensifies the curiosity (as opposed to 5-10 signs).
Plus, it makes this video less intimidating to click on and watch because you just wanna know what the one sign is.
Negativity – There’s an undertone of fear here because nobody wants to accidentally fight somebody trained to fight.
How you can use this framework: Tell your audience about the one sign that something scary or ominous is true.
Examples of this framework in action:
- The ONE Sign You’re Likely To Get Heart Disease
- The ONE Sign He’s Cheating On You
Not What You Think
Title: OUTWORK everyone by being bored
Framework: (Activity) by being (Unexpected or Opposite Activity)
Hook score: +1509
Why this works:
Curiosity – This is counterintuitive. How can you outwork everyone by being bored?
Desire – This creator’s audience wants to outwork everyone (and they probably don’t want to work that hard — they’d rather be bored).
How you can use this framework: Tell your audience that they can achieve something by doing the easier, opposite of the thing that they’re expecting to have to do.
Examples of this framework in action:
- OUTSMART everyone by being dumb
- LOSE WEIGHT by eating more
Easy Cinema
Title: 6 TRIPOD Shots that make EVERYTHING CINEMATIC!
Framework: 6 (Easy Things) that make EVERYTHING (Hard, Desirable Goal)!
Hook score: +4344
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This leverages desire two ways:
1) This creator’s audience wants to make cinematic videos.
2) Tripod shots are easier than other, more complicated, shots that you would expect to have to take if you want cinematic videos.
Curiosity – The contrast between “tripod shots” (easy) and “cinematic” (a more complicated goal) builds curiosity.
How you can use this framework: Tell your audience about easy things that can help them achieve a complicated goal.
Examples of this framework in action:
- 6 cheap lures that catch BIG FISH!
- 5 Easy Chords that make Beginner Piano Players Sound Professional!
Flop of the Week
Title: Firing Up a Vietnam-Era Flamethrower
Hook score: -82
Why this flopped: This video doesn’t match what the audience wants from this channel.
Sure, this is a cool flame thrower and this is a pretty entertaining video, but what does the audience want?
Here are some of this creator’s most successful recent videos:
- The ONE Tool That Turns Your Home Into an Unbreachable Fortress
- The 4 Most Dangerous Scams To Look Out for in 2024
- The ONE Sign Someone Is Trained to Fight
All of these videos promise a benefit to the audience to help keep them safe, but this flame thrower video just promises a little entertainment.
To avoid this mistake, know why your audience watches your channel and deliver on that.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.