I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Parental Pointers
Title: Psychoanalyst’s Advice For Young Parents | Erica Komisar
Framework: (Authority Figure’s) Advice For (Noobs)
Hook score: +301
Why this works:
Authority – “Psychoanalyst” brings authority and credibility to this title.
Beginners – Calling out beginners, or, in this case, “Young Parents,” is great for grabbing attention because they’re the most eager to learn.
Desire – Young or new parents often appreciate the advice of an authority figure.
How you can use this framework: Share the advice of an authority figure for beginners or new people in your niche.
Examples of this framework in action:
- Physical Therapist’s Advice For New Runners
- Realtor’s Advice For New Home Buyers In Miami
Aloe Accidents
Title: I Stopped Killing Aloe Vera Once I Knew This
Framework: I Stopped (Unwanted Accident) Once I Knew This
Hook score: +645
Why this works:
Negativity – This is all about stopping an accidental problem.
Curiosity – This opens a loop and makes you want to know what “this” is.
Desire – This creator’s audience would love to stop killing their aloe vera.
How you can use this framework: Tell your audience how to stop accidentally doing something once they learn “this”.
Examples of this framework in action:
- I Stopped Gaining Weight Once I Knew This
- I Stopped Slicing My Driver Swing Once I Knew This
Stop Writing The Same Boring Titles
- Get 30 title ideas in 30 seconds
- Beat blank page syndrome
- Grow your channel
P.S. Here’s what one Creator Hooks Pro customer said about Creator Hooks Pro:
Future-Proof Your Life
Title: The 8 AI Skills That Will Separate Winners From Losers in 2025
Framework: The (Number) (Niche) Skills That Will Separate Winners From Losers in (Current Year)
Hook score: +795
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Status – This is about status: are you a winner or loser?
Timeliness – This video was published at the end of 2024 when 2025 was on everybody’s mind.
Desire – This creator’s audience loves AI and wants to get better at using it.
How you can use this framework: Tell your audience about the skills that will separate the winners from the losers this year.
Examples of this framework in action:
- The 8 Soft Skills That Will Separate Winners From Losers in 2025
- The 5 YouTube Skills That Will Separate Winners From Losers in 2025
Uh oh…
Title: Psychopathic Stalker Goes Before the Wrong Judge
Framework: (Polarizing Entity) (Action) the Wrong (Entity)
Hook score: +1478
Why this works:
Curiosity – This title does a great job of starting a story to grab your attention. It’s a cliffhanger that uses tension and almost forces you to click because you’ve got to see what happens.
Negativity – “Psychopathic Stalker” and “Wrong Judge” bring some drama and conflict to get you interested in this video.
How you can use this framework: Use a cliffhanger to build tension around a story involving dramatic characters.
Examples of this framework in action:
- Naive YouTuber Travels to the Wrong Country
- Cocky Bully Picks on the Wrong Kid
Life Changing Notebook
Title: A notebook to replace doomscrolling
Framework: A (Object) to replace (Problem)
Hook score: +8320
Why this works:
Negativity – “doomscrolling” is a problem that many people in this audience resonate with.
Desire – This creator’s audience would love to stop doomscrolling by using something more wholesome, like this notebook.
How you can use this framework: Tell your audience about a simple product that fixes or replaces a problem.
Examples of this framework in action:
- A keyboard to stop distractions
- A drink to replace stress eating
Flop of the Week
Title: Judge DiSanto Calls This Court Case Her “Daily Disaster”
Hook score: -92
Why this flopped: People make this mistake all the time: using proper names at the wrong time.
Unless the person’s name is a household name, like Elon Musk or LeBron James, it’s often better to use their position, like judge, NBA player, etc.
This is because if people don’t immediately recognize the name, that may cause them to not be interested in the video. On the other hand, everybody will immediately recognize “judge.”
On top of that, it seems like the audience isn’t really into this angle.
Here are a few other angles:
“This Court Case Ruined This Judge’s Life”
This adds a bit more drama and may be too hyperbolic, but people do love drama.
“Drunk Defendant Accidentally Makes His Case A Lot Worse”
Again adding more drama here, but it’s also a bit more interesting because it gives more detail about the defendant, as opposed to the vague, “daily disaster”.
If your initial angle isn’t working, switch it up and try something new, don’t just make tiny little changes.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.