I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save time and see all of the titles and thumbnails from Creator Hooks in one place, check out Creator Hooks Pro.
Hidden Hangout
Title: I Built a Secret Gaming Room to Hide From My Mom!
Formula: I Built a Secret (Activity) Room To (Action)!
Hook score: +487
Why this works:
Curiosity – Building a “secret” room and Matthew doing the shhh face in the thumbnail both build curiosity.
Desire – Maybe it’s just me, but I feel like this is something every kid wanted growing up.
How you can use this hook: Build a secret place to hide and do something cool.
Examples of this hook in action:
- I Built a Secret Man Cave to Hide From My Kids!
- I Built a Secret Music Room to Play My Guitar!
Sub 3
Title: How I Went from 3:59 to 2:48 in the MARATHON
Formula: How I Went from (Good) to (Great) in (Event)
Hook score: +588
Why this works:
Desire – Many people in this creator’s audience want to run a marathon in under 3 hours.
Progress – Telling people how you went from point A to point B starts a story and builds curiosity.
Credibility – This isn’t just an empty “how to” video, it’s about “How I”, which makes this video more believable.
How you can use this hook: Tell the story of how you went from good to great in something your audience wants to do.
Examples of this hook in action:
- How I Went from Noob to Expert in Photoshop
- How My Agency Went from $10,000 to $100,000/Month
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Brain Training
Title: Train Your Brain To Make More Money Now | Marisa Peer
Formula: Train Your Brain To (Achieve Goal)
Hook score: +644
Why this works:
Desire – This creator’s audience wants to make more money now.
Curiosity – There’s something about “train your brain” that feels like a shortcut that could actually work, but it’s mysterious enough that it builds curiosity and makes you want to click.
How you can use this hook: Tell your audience how they can train their brain to achieve a goal.
Examples of this hook in action:
- Train Your Brain To Be Fluent In Spanish In 2 Months
- Train Your Brain To Quit Procrastinating
Travel Transformation
Title: The 5 New Commercial Aircraft That Will Change The Way We Travel
Formula: The 5 New (Object) That Will Change The Way We (Activity)
Hook score: +1289
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Curiosity – “Change” builds curiosity because you know something will be different, but you don’t know what, so you have to click and find out.
“New” – People love new things. That’s it, that’s the tweet.
How you can use this hook: Tell your audience about new things that will change the way you currently do things.
Examples of this hook in action:
- 3 New Studies That Will Change The Way We Work Out
- The 5 New AI Tools That Will Change Software Development Forever
Salt Slinger
Title: Mix detergent with SALT 😱 You will not believe the incredible result
Formula: Mix (Object) with (Object) 😱 You will not believe the incredible result
Hook score: +1384
Why this works:
Curiosity – The title builds curiosity by opening a loop and not telling you what will happen. The thumbnail builds curiosity by showing something that’s just about to happen. Both of these make you feel the need to click and see what happens.
Broad audience – Everybody has detergent and salt in their home, so nearly anybody can enjoy this video.
How you can use this hook: Tell your audience that something incredible happens when you mix two things together.
Examples of this hook in action:
- Dip Oreos In Orange Juice 😱 You will not believe the incredible taste
- Combine AI & Old School Businesses To Hit $10,000/Month
Flop of the Week
Title: What Was it Like To Fly The SR-71 Blackbird
Hook score: -92
Why this flopped: Do you know what the SR-71 Blackbird is? Yeah, me neither.
And although this creator’s audience loves military planes and many of them might know what the SR-71 Blackbird is, it would be more powerful (and easy to read) if they titled this video something like:
“What It Was Like To Fly The Fastest Military Plane In History”
Giving things labels and taking them to the extreme is a great way to make obscure topics more exciting and easy to understand.
Oh… and when you’re making your thumbnails, make sure the text is easy to read.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.