I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Fantastic Four Fever
Title: Everyone’s Saying The Same Thing About The Fantastic Four Teaser
Framework: Everyone’s Saying The Same Thing About (Trending Entity)
Hook score: +313
Why this works:
Curiosity – This opens a loop and makes you want to know what everyone is saying.
Social Proof – Since “everyone” is saying it, it must be interesting, right?
Timeliness – This video was published right after the Fantastic Four Teaser was published.
How you can use this framework: Tell your audience that everyone’s saying the same thing about something currently trending.
Examples of this framework in action:
- Everyone’s Saying The Same Thing About The 2025 MLB Season
- Everyone’s Saying The Same Thing About The New Macbook
Dynamic Dobermans
Title: Why the Doberman Crushes Every Other Dog Breed
Framework: Why (Entity) (Action) Every Other (Entity category)
Hook score: +945
Why this works:
Extreme – Bold, extreme statements like this often make for great titles on YouTube.
Curiosity – Starting this title with “Why” is a simple way to add a little curiosity.
Controversial – Some people would disagree with this statement, which often makes for a great YouTube title.
How you can use this framework: Make a bold, polarizing statement about why one thing crushes all other options.
Examples of this framework in action:
- Why the Espresso Crushes Every Other Coffee Drink
- Why Poland Is The Best European Country To Visit
- Write better YouTube titles
- Grow your channel
- Save time
Check out Creator Hooks Pro here.
P.S. Here’s a big win from a Creator Hooks Pro customer:
“I got this title directly from Creator Hooks Pro’s title generator. It’s a 1 of 10 and it’s brought in 5 clients worth over $25k in less than 3 weeks.”
– Jeff Hampton, Hampton Law, 360K Subscribers
Relationship Realities
Title: if you’ve never been in a relationship, watch this (2025)
Framework: if you [Are in an undesirable state], watch this ([Current year])
Hook score: +1660
Why this works:
Negativity & Specific – Calling out a group of people with a specific pain point (like people who’ve never been in a relationship) is a great way to grab your ideal audience’s attention.
Timeliness – This video was published at the end of 2024 when 2025 was on everybody’s mind, so dropping “(2025)” at the end of the title also grabs the audience’s attention.
Curiosity – “watch this” builds curiosity because it’s vague and open-ended.
How you can use this framework: Call out a group of people with a specific pain point and tell them to watch this. Bonus points if it’s near the turn of the year and you drop in the current or upcoming year.
Examples of this framework in action:
- if you have less than $100K saved up, watch this (2025)
- if you suck at playing guitar, watch this (2025)
Take That Haters
Title: They Said It Couldn’t Be Done… But I Built This DIY Fireplace Anyway!
Framework: They Said It Couldn’t Be Done… But I (Action) Anyway!
Hook score: +2063
Why this works:
Desire – This creator’s audience would love to build a DIY fireplace.
Curiosity – There’s a bit of contrast and conflict between “they said it couldn’t be done” and “I built this anyway” that makes you wonder how they did it.
How you can use this framework: Do something your audience would love to do, but people said couldn’t be done.
Examples of this framework in action:
- They Said It Couldn’t Be Done… But I Got 100K Subs on a New Channel Anyway!
- They Said It Couldn’t Be Done… But I Built A Video Game With AI Anyway!
Tech Truths
Title: The REALITY of Tech Jobs in 2025
Framework: The REALITY of (Polarizing entity) in (Current or upcoming year)
Hook score: +8465
Why this works:
Timeliness – This video is about a trending topic, but they double down on that by dropping in the current year to let you know this is about what’s going on right now.
Negativity – Since tech jobs are struggling right now, this is a controversial topic that grabs lots of attention.
Curiosity – This title is vague and open-ended, which makes you want to know what’s going on with tech jobs.
How you can use this framework: Tell your audience about the reality of a struggling or controversial topic right now.
Examples of this framework in action:
- The REALITY of Selling Your House in 2025
- The REALITY of Cryptocurrency in 2025
Flop of the Week
Title: i read 365 self help books, these are the best ones
Hook score: -97
Why this flopped: I think this is a great title, so why did it flop?
Well, it’s possible this creator’s audience doesn’t like the term “self help” books.
Or maybe “these are best ones” just isn’t spicy or specific enough.
Here are some alternate titles she could try:
“5 Underrated Books That Will Change Your Life”
“i read 365 books, these 5 will change your life”
“if you’re feeling stuck in life, read these books (2025)”
But maybe her audience just isn’t interested in a list of books that could change their life, or the thumbnail wasn’t quite compelling enough, or there was something wrong with the content that turned viewers off.
Sometimes good videos, titles and thumbnails miss the mark for some combination of reasons we don’t understand.
Alright, enough armchair titling, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.