I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and use a title and idea generator that pulls from all of the titles ever featured in Creator Hooks, check out Creator Hooks Pro.
Short Rest
(be sure to download images to see the thumbnails)
Title: If You’re Resting Only 1 Minute Between Sets, You Need to Watch This
Framework: If You’re (Best Practice), You Need To Watch This
Hook score: +387
Why this works:
Curiosity – This builds curiosity 2 ways: 1) It’s counterintuitive because it makes you feel like resting for 1 minute is bad, even though many people think this is a best practice. 2) It opens a loop and makes you want to watch the video because you need to learn what’s going on here.
Negativity – There’s a hint of fear that you’re doing something wrong if you’re resting 1 minute between sets.
How you can use this framework: Tell your audience that if they’re doing a popular, but potentially wrong “best practice”, then they need to watch your video.
Examples of this framework in action:
- If You Marinate Steak Before You Cook It, You Need To Watch This
- If You’re Practicing Interview Questions Before An Interview, You Need To Watch This
An Unexpected Twist
Title: BOYFRIEND DOES MY VOICEOVER (Makeup Tutorial)
Framework: [Person] Does [Unexpected or Opposite Thing] ([Activity] Tutorial)
Hook score: +391
Why this works:
Curiosity – The contrast of boyfriend and makeup tutorial voiceover builds curiosity and adds humor here.
How you can use this framework: Pair two opposite things together for a funny, curioisity-building hook.
Examples of this framework in action:
- My Dog Uses A Litterbox
- Rapper Sings Over Country Song
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Good Good Greggs
Title: American tries GREGGS for the first time
Framework: (Person) tries (Foreign Thing) for the first time
Hook score: +405
Why this works:
Curiosity – Just like the previous video, the contrast of “American” and “Greggs” (A popular British spot) builds curiosity and humor.
How you can use this framework: Try something unexpected or opposite of what you normally do.
Examples of this framework in action:
- Irishman tries Chick-Fil-A for the first time
- Bodybuilder tries Crossfit for the first time
Coming For The King
Title: The Hunt for the King of the Dark Web
Framework: The Hunt for the King of the (Negative Entity)
Hook score: +648
Why this works:
Negativity – People love drama and this title promises a lot of it, plus “King of the Dark Web” is a pretty scary name.
Epic – “The King of the Dark Web” feels epic and makes this video much more interesting.
Curiosity – The picture of the guy with his eyes blacked out and his name make you wonder who he is and what he did.
How you can use this framework: Tell your audience about the story of the hunt for somebody or something scary and epic.
Examples of this framework in action:
- The Hunt for the Bloodiest Painting In History
- The Hunt for the King of Underground Scams
Mirror Mirror On The Wall
Title: The Mirror Principle | If You Don’t Change This, Reality Will Never Change
Framework: The (Named Principle) | If You Don’t Change This, (Entity) Will Never Change
Hook score: +3188
Why this works:
Curiosity – This opens a loop because it doesn’t tell you what “This” is, so you have to click to find out.
Desire – This creator’s audience wants to change reality.
Negativity – This is a bit of a warning, which grabs the audience’s attention and makes them want to click.
How you can use this framework: Tell your audience about a principle that can help them achieve or understand their goals.
Examples of this framework in action:
- Betteride’s Law | If You Use These In Your YouTube Titles, Your Channel Will Never Grow
- The Dunning-Kruger Effect | If You Don’t Change This, You Will Never Grow
Flop of the Week
Title: My Current Favorite Lipsticks
Hook score: -85
Why this flopped: This probably flopped for two reasons:
1) It doesn’t really fit with the rest of the videos on the channel. The others are funny challenges or awkward situations, then there’s this list of lipsticks.
2) The title is pretty boring. She could’ve spiced it up by:
- Using the current year
- Positioning this video as ranking the best and worst lipsticks
- Or even titling it as her favorite lipstick in the world, and maybe in the video talking about several different ones for different situations
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.