I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
The Big 3
Title: I Tried 50 Business Ideas. These 3 Made Me Rich…
Framework: I Tried (Large Number of Options). These 3 (Achieved Goal)…
Hook score: +384
Why this works:
Credibility – This isn’t just theory, he actually tried these ideas and got real results with them. Also, trying 50 business ideas tells us that he’s put a lot of effort into this and is someone worth listening to.
Desire – This creator’s audience loves business ideas and would love to get rich from their business.
Curiosity – This opens a loop and makes you want to know what these 3 business ideas are.
How you can use this framework: Tell your audience about how you tried many of the options they’re considering and which ones you were successful with.
Examples of this framework in action:
- I Tried 50 Workout Supplements. These 5 Made Me Jacked…
- I Tried 50 Cookie Recipes. These 3 Were My Favorite…
Pickle Principles
Title: New Pickleball Rules for 2025 (MUST KNOW)
Framework: New [Entities] for [Upcoming Year] (MUST KNOW)
Hook score: +490
Why this works:
Timeliness – This video was published at the end of 2024 when 2025 was on everybody’s mind.
Videos about changes for the new year like this are most powerful between November of the previous year and February or so of the current year.
New – Everybody loves new things.
How you can use this framework: Tell your audience about new rules or other things for the upcoming year they must know.
Examples of this framework in action:
- New Tax Rules for 2025 (MUST KNOW)
- New Instagram Algorithm Changes for 2025 (MUST KNOW)
Stop Writing The Same Boring Titles
- Get 30 title ideas in 30 seconds
- Beat blank page syndrome
- Grow your channel
P.S. Here’s what one Creator Hooks Pro customer said about Creator Hooks Pro:
Decadent Decades
Title: How Did the Average American Live in Every Decade?
Framework: How Did the Average (Entity) (Activity) in Every (Time Period)?
Hook score: +572
Why this works:
Curiosity – This builds curiosity by asking a question.
“Every” – The word “every” gives this video a feeling of epicness and completeness.
How you can use this framework: Analyze how an average person or thing did an action in every time period.
Examples of this framework in action:
- What Was An Average NBA Game Like in Every Decade?
- What could you do on every version of the iPhone?
9 Minute Method
Title: Give Me 9 Minutes, and 2025 Will Be Your Best Year Yet
Framework: Give Me (Time Frame), and (You’ll Achieve Goal)
Hook score: +1322
Why this works:
Time Frame – The time frame of “9 minutes” makes this video feel more tangible and interesting.
Timeliness – This was published at the end of 2024 when everybody was excited about the upcoming year. It’s a time when people are planning for and getting excited about the future.
Desire – This creator’s audience would love to have their best year yet.
Curiosity – This title builds curiosity because it promises a big benefit, but is vague about what you’ll get from watching this video and how you’ll get it.
How you can use this framework: Tell your audience to give you a few minutes and they’ll get a big benefit. Bonus points if that benefit is relevant to what’s going on right now.
Examples of this framework in action:
- Give Me 14 Minutes, and You’ll Make Your First $1,000,000 In 2025
- Give Me 9 Minutes, and You’ll Be Fluent In Spanish In 2025
Rental Regret
Title: Bought 22 Rental Units and Now I Regret It. Here’s Why…
Framework: (Aspirational Action) and Now I Regret It. Here’s Why…
Hook score: +19901
Why this works:
Credibility – This isn’t just theory — she actually bought 22 rental units, which answers the question, “why should I listen to you?”
Negativity – Regret is such a powerful negative emotion people want to avoid, so this grabs attention.
Curiosity – “Here’s Why…” adds some curiosity at the end and makes you want to know why.
How you can use this framework: Do something your audience would like to do, but explain why you regret it.
Examples of this framework in action:
- Finally Got a 6 Pack and Now I Regret It. Here’s Why…
- I Visited Every State in America and Now I Regret It. Here’s Why…
Flop of the Week
Title: What Happened to the Merrill Lynch Mansion?
Hook score: -72
Why this flopped: If you want to build curiosity, there’s a sweet spot you gotta land in: your audience needs to have some idea of what you’re talking about to be interested, but not know too much that they already know the answer.
In this case, I’d assume most people have no idea what happened to the Merrill Lynch mansion or know anything about it, so their curiosity isn’t piqued enough.
This title might work if it was about something more familiar, like the first White House, but obviously that’s not the case.
So instead, I’d try to make this title about something more familiar or easily understandable, like:
“The Most Insane Mansion In Southampton”
or
“Inside This $40,000,000 New York Mansion”
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.