I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Perfect Posture
Title: PERFECT Posture Routine To Unlock Your Sh*t (10 Min/Day)
Formula: PERFECT [Goal] Routine To [Achieve Goal] (10 Min/Day)
Hook score: +357
Why this works:
Desire – This creator’s audience wants perfect posture.
Time Frame – The time frame of 10 minutes per day makes correcting your posture feel more doable and achievable.
How you can use this hook: Tell your audience about the perfect routine that can help them achieve a goal in 10 minutes a day.
Examples of this hook in action:
- PERFECT Writing Routine To Get Rid Of Writer’s Block Forever (10 Min/Day)
- PERFECT Golf Swing Routine To Drive The Ball Farther (10 Min/Day)
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HelloScam
Title: I ordered HelloFresh to see if it was a scam.
Formula: I ordered (Product) to see if it was a scam.
Hook score: +446
Why this works:
Curiosity – This title hints that HelloFresh might be a scam, but it’s a cliffhanger that makes you wonder what the final verdict is.
Negativity – Talking about products being a scam does a great job at grabbing the audience’s attention.
How you can use this hook: Tell your audience how you got a product to see if it was a scam.
Examples of this hook in action:
- I ordered a Tesla to see if it was a scam.
- I tried Wealthfront to see if it was a scam.
Later Loneliness
Title: How Stoics Deal With Loneliness
Formula: How (Authority Group) Deal With (Problem)
Hook score: +738
Why this works:
Authority – This creator’s audience wants to be like the Stoics.
Negativity – This is all about a problem people deal with.
How you can use this hook: Tell your audience how the people they want to be like deal with problems.
Examples of this hook in action:
- How The Top 1% Deal With Recessions
- How Professional Photographers Deal With Poor Lighting
Good For Nothing
Title: The Sharpest Object In The World Can’t Cut Anything
Formula: The (Most Extreme) Object In The World Can’t (Assumed Action)
Hook score: +992
Why this works:
Curiosity – This title builds curiosity two ways: 1) It’s about something extreme and unique: the sharpest object in the world. 2) It’s counterintuitive. You would assume the sharpest object in the world can cut anything.
How you can use this hook: Tell your audience about an extreme object that doesn’t do what everyone would assume it’s great at.
Examples of this hook in action:
- The Richest Man In The World Can’t Buy Anything
- You Can’t Hear The Loudest Speaker In The World
EV Envy
Title: Polestar 3 first look: Possibly the best looking new EV for 2023
Formula: (New Product) first look: Possibly the best (Trait) new (Product) for (Upcoming Year)
Hook score: +1011
Why this works:
Timeliness – “First Look” and “new EV” lets the audience know this is about something new coming in the future.
Desire – This creator’s audience likes new cars.
Curiosity – By saying this is the “best looking” it builds curiosity because it’s unique. And that curiosity is enhanced by only showing a part of the car in the thumbnail.
How you can use this hook: Tell your audience about the first look of a new product that’s the best at something.
Examples of this hook in action:
- Sony ZV first look: Possibly the best new camera for 2023
- Traeger Timberline XL first look: Possibly the best high-end grill for 2023
Flop of the Week
Title: The Fraught History of Re-Usable Rocketry
Hook score: -79
Why this flopped: I like to think I’m a pretty smart guy, but when I read this title, I had to read it twice.
Fraught means… not good, right?
And re-usable rocketry… that’s what Elon is doing, right?
Titles need to be understood instantly because people are mindlessly scrolling YouTube.
I think it might’ve been better written as: “The Dark History of Re-Usable Rockets.”
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.