And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Fuji Flicks

Title: BEAT THE HYPE: 3 Affordable Cameras Better Than the Fujifilm X100VI

Framework: BEATH THE HYPE: 3 Affordable (Products) Better Than the (New, Expensive Product)

​Hook score​: +398

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Timeliness – This video was published soon after the Fujifilm X100VI was released.

Desire – This creator’s audience loves good, affordable cameras.

Broad Audience – “Affordable” brings in a broad audience because more people can afford it.

Note: I don’t particularly love the “BEAT THE HYPE:” part of this title. It feels unnecessary and I think it would’ve done just as well without it… but this video did get 201,000 views, so who am I to judge?

How you can use this framework: Tell your audience about 3 affordable products better than a new or trending expensive product.

Examples of this framework in action:

• BEAT THE HYPE: 3 Affordable VR Headsets Better Than the Apple Vision Pro
• 3 Affordable Smokers Better Than the Traeger Grill

Departure Drama

Title: Why These Popular “Christian” Worship Artists Left Christianity

Framework: Why These Popular “(Group Members)” Left (Group)

​Hook score​: +482

Why this works:

Negativity – Leaving something you’re known for supporting brings a lot of drama.

Curiosity – This title builds curiosity two ways:

1. It’s counterintuitive for Christian Worship Artists (people you’d assume would be strong in their faith) to leave Christianity.
2. It makes you wonder why these people left Christianity.

Authority – “‘Christian’ Worship Artists” are influential in the Christian community, so them leaving grabs extra attention.

How you can use this framework: Tell your audience why popular members of a group left that group.

Examples of this framework in action:

• Why Popular YouTubers Are Quitting YouTube
• Why These Popular “CrossFit Influencers” Left CrossFit

Get Your Personal YouTube Coach

vidIQ just launched their AI Personal YouTube coach to help you grow your channel.

It can help you:

• Come up with video ideas
• Write better titles
• Write your video script
• Write your tags and description
• And more

If you wanna give it a try, you can get a 30-day trial for just $1 here:

​Try vidIQ for $1​.

​(Affiliate link)

Quiet Killers

Title: Ghost Warriors: The German Tribes That Hunted Romans | Ancient Black Ops | Odyssey

Framework: (Epic Group of People): The (Entity) That (Aggressive Action) (Other Entity)

​Hook score​: +518

Why this works:

Simple Language – This title is easy to read and uses simple language. And even if you don’t know who the “Ghost Warriors” are, this still sounds cool.

Negativity – There’s fear, drama, and conflict here with “Hunted Romans” and “Ancient Black Ops”.

How you can use this framework: Tell the epic story of a conflict using simple language.

Examples of this framework in action:

• PayPal Mafia: The Unknown Nerds That Took Over The World
• The Black Sox: The Baseball Team That Changed Sports Betting Forever

Guru Gaffes

Title: Horrible YouTube Advice that’s KILLING Small Channels

Framework: Horrible (Niche) Advice that’s KILLING (Beginners)

​Hook score​: +524

Why this works:

Negativity – “Horrible YouTube Advice” grabs your attention because it’s so negative, and when you read this title you get a little fear because you wonder if you’ve taken some advice that might be killing your channel.

Curiosity – This makes you wonder what the advice is.

Beginners – By calling out “Small Channels” this title appeals to a big, but specific audience and makes them feel like this video was made specifically for them.

How you can use this framework: Tell your audience about the horrible advice killing beginners in your niche.

Examples of this framework in action:

• Horrible Dating Advice that’s KILLING Your Relationship
• Horrible Golf Advice that’s KILLING Your Swing

The Forbidden 9

Title: 9 Things Smart Men Should Not Do With Women | Stoicism

Framework: 9 Things Smart (Specific Audience) Should Not Do With (Entity)

​Hook score​: +23965

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Negativity – This warning grabs the audience’s attention and gets them to click.

How you can use this framework: Warn your audience about things smart people should not do.

Examples of this framework in action:

• 9 Things Smart Business Owners Should Not Do When Selling Their Business
• 9 Things Smart Home Owners Should Not Do To Their House

Flop of the Week

Title: I Quit…

Hook score: -75

Why this flopped: “I Quit” videos often get loads of views because they’re full of drama and represent big milestones.

But this one did significantly worse than other videos on this channel.

Why? Here are my two hypotheses:

First, there’s a mismatch between the title and thumbnail. In an “I Quit…” video I would expect a more raw, emotional thumbnail with the creator front and center.

Instead, we get this thumbnail. If I need hope (like the thumbnail text calls out), I don’t really want to watch a video where somebody else quit.

My other theory is that this title is too vague.

What did he quit? He gives zero context in the title, so we can’t know if this video is relevant for us.

If the title was, “I Quit Feeling Bad For Myself…” then the thumbnail would work and the people it’s relevant for would know that this video is for them.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post 5 Things Smart YouTubers Should Never Do On Their Channel appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

What do you think?

Title: I Recreated Rage Against the Machine in Front of Their Producer

Framework: I Recreated (Entity) in Front of (Creator)

​Hook score​: +348

Why this works:

Authority – Rage Against the Machine’s producer obviously has some authority when it comes to Rage Against the Machine’s Music.

Curiosity – This makes you wonder what the producer thinks about the creator’s rendition. Does he like it? Hate it? Impressed by it?

How you can use this framework: Remake something and show the original creator.

Examples of this framework in action:

• I Recreated Tesla’s Cybertruck in Front of Elon Musk
• JK Rowling Reacts To Harry Potter Fan Fiction

Real Life Stakes

Title: I Played GTA With Real Pain

Framework: I (Activity) (Entity) With Real (Negative Consequence)

​Hook score​: +486

Why this works:

Negativity – People love drama and conflict and playing a game with real pain brings both of these while raising the stakes.

How you can use this framework: Raise the stakes of a game by bringing the consequences to real life.

Examples of this framework in action:

• I Got Swiped Left In Real Life
• We Played Super Mario Cart In Real Life

Get Your Personal YouTube Coach

vidIQ just launched their AI Personal YouTube coach to help you grow your channel.

It can help you:

• Come up with video ideas
• Write better titles
• Write your video script
• Write your tags and description
• And more

If you wanna give it a try, you can get a 30-day trial for just $1 here:

​Try vidIQ for $1​.

​(Affiliate link)

S Tier SF

Title: I Ranked San Francisco’s BEST Neighborhoods (Tier List)

Framework: I Ranked [Entity’s] BEST [Possession] (Tier List)

​Hook score​: +500

Why this works:

Desire – People love tier lists and this creator’s audience is into San Franscisco’s best Neighborhoods.

How you can use this framework: Rank the best things in your niche.

Examples of this framework in action:

• I Ranked Europe’s BEST Countries To Visit (Tier List)
• I Ranked The BEST Chest Exercises (Tier List)

Lambo New New

Title: Lamborghini’s NEW Active Alignment is Revolutionary!

Framework: (Entity’s) NEW (Invention) is Revolutionary!

​Hook score​: +592

Why this works:

Timeliness – People love news and new things and this feels like both.

Desire – This creator’s audience is into all things fast cars.

How you can use this framework: Tell your audience about a new, revolutionary tool, and in the thumbnail show or talk about what it can do.

Examples of this framework in action:

• Midjourney’s NEW Generative AI is Revolutionary!
• Epic Gardening’s NEW Raised Garden Beds are Revolutionary!

Tackle The Fear

Title: How to AVOID Getting ROBBED by PICKPOCKETS

Framework: How to AVOID (Big, Common Fear)

​Hook score​: +608

Why this works:

Negativity – This title is all about the audience avoiding one of their biggest, most common fears.

How you can use this framework: This title is simple, yet powerful: tell your audience how to avoid a big, common fear of theirs.

Examples of this framework in action:

• How to AVOID Getting Cancer
• How to AVOID Slicing Your Driver

Flop of the Week

Title: Cheaper Than JDM: Great British Cars To Import Now

Hook score: -87

Why this flopped: This title is hard to understand and not that exciting.

I’m not a car guy, but I know exactly what “Lamborghini’s NEW Active Alignment is Revolutionary!” (the title featured above from this same channel) means and I like Lamborghinis.

I don’t know what JDM means and I’m not all that excited about great British cars because none easily come to mind.

Again, I’m not a car guy, but if you want lots of views, you need to use simple language that lots of people easily understand and talk about topics that are interesting.

Here are some of the other titles they’ve tried (thanks ​CreatorML​):

• Great British Cars the US Can Finally Have!
• Cheaper Than JDM: Great British Cars to Import Now!
• Never Sold In the US: 5 Great British Cars
• Cheaper Than JDM: 5 Great British Cars

It seems like “British cars” might not be the best phrase to go with here. They could go more broad and instead of focusing on the fact that these are British cars, emphasize that they’re exclusive and new to the US.

Something like, “Classic Supercars Forbidden In The US”.

But the thumbnail shows a cheap price tag, which doesn’t really fit with the title above. So they could either change the thumbnail to have text that goes with the title above, or they could change the title to go with the thumbnail text.

Something like, “5 Affordable Classic Cars You’re Ignoring”.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post How to AVOID the YouTube Algorithm Ignoring You appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

A Lot For A Little

Title: Tighten & Flatten Your Stomach in 1 Move (No Sit-Ups or Gym) Dr. Mandell

Framework: [Achieve Goal] in 1 [Activity] (No [Unwanted Activity])

​Hook score​: +401

Why this works:

Desire – This creator’s audience wants to tighten and flatten their stomach.

Curiosity – The constraint of getting a flatter belly “in 1 Move” builds curiosity (What’s the move? How can you get a flatter belly in just one move?) and adds to the desire.

Refute Objection – The audience might be thinking they don’t want to have to do sit-ups or go to the gym, so this title gets rid of those excuses which makes them more likely to watch. (This also adds to the desire.)

How you can use this framework: Tell your audience how they can achieve a big goal with little effort and without having to do the things they don’t want to do.

Examples of this framework in action:

• Get a Perfect Driver Swing With This Simple Drill (No Expensive Pro Lessons)
• Speak Fluent Spanish in One Week (No Memorizing Useless Vocabulary)

Trend Stacking

Title: The BEST A.I. Passive Income Side Hustle 2024

Framework: The BEST (Trending Activity To Achieve Goal) (Current Year)

​Hook score​: +449

Why this works:

Desire – This creator’s audience would love a passive income side hustle.

Timeliness – This title uses timeliness two ways:

1. It was published in the beginning of 2024, so dropping “2024” in the title grabs the audience’s attention.
2. It includes all the trending buzzwords: A.I., Passive Income, and Side Hustle.

I also love that this title is a bold and extreme statement — The BEST Side Hustle.

How you can use this framework: Tell your audience how they can reach their goals using the most trending buzzwords.

Examples of this framework in action:

• The BEST A.I. Real Estate Flipping Side Hustle 2024
• The BEST Crypto Currency To Buy In 2024

Get Your Personal YouTube Coach

vidIQ just launched their AI Personal YouTube coach to help you grow your channel.

It can help you:

• Come up with video ideas
• Write better titles
• Write your video script
• Write your tags and description
• And more

If you wanna give it a try, you can get a 30-day trial for just $1 here:

​Try vidIQ for $1​.

​(Affiliate link)

Notion New New

Title: Notion’s New Calendar App is a Game-Changer

Framework: (Company)’s New (Tool) is a Game-Changer

​Hook score​: +456

Why this works:

Timeliness – People love new things.

Curiosity – “Game-Changer” works so well because it adds to the desire, but it’s vague, so it makes you want to know what’s so cool about the app.

How you can use this framework: Tell your audience how a new tool or feature is a “Game-Changer.”

Examples of this framework in action:

• ChatGPT’s New AI Image Generator is a Game-Changer
• NBA’s New 3-Pointer Rule is a Game-Changer

Small But Mighty

Title: 50 Easy Habits That Will Change Your Life Forever

Framework: 50 (Desirable) Habits That Will Change Your Life Forever

​Hook score​: +595

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Desire – This creator’s audience (and most people, really) would love to change their life forever. “Easy” in the title and “Tiny” in the thumbnail also add to the desire because it makes these habits seem easy.

Curiosity – “Change Your Life Forever” (like Game-Changer above) adds to the desire, but is open-ended, so it let’s your mind run wild with whatever you want, while also wondering what he’ll talk about in the video.

Habits – “Habits” is one of the most frequent words I see in successful YouTube titles.

How you can use this framework: Tell your audience about a lot of habits that will change their life forever.

Examples of this framework in action:

• 50 60-Second Habits That Will Change Your Life Forever
• 20 Morning Habits That Will Change Your Life Forever

Future Plans

Title: How Much Can I Expect To Spend In Retirement with a $2 Million Portfolio?

Framework: How Much Can I Expect To (Activity) In (Specific Situation) with (Asset)?

​Hook score​: +609

Why this works:

Curiosity – This builds curiosity by asking a question many people in this creator’s audience are asking themselves.

Specific Audience – If somebody has a $2 Million Retirement Portfolio (or it’s their goal — which is probably more likely), they’re way more likely to click this video than just a generic “How How Much Can I Expect To Spend In Retirement?” video.

How you can use this framework: Ask a big question your audience is asking themselves about when they reach a specific goal or do a specific activity.

Examples of this framework in action:

• How Much Can I Expect To Make On YouTube With 100,000 Subscribers?
• How Many Pounds Can I Expect To Lose With 15,000 Steps Per Day?

Flop of the Week

Title: How EGGS Protect, Nourish, and Heal the Brain! Dr. Mandell

Hook score: -82

Why this flopped: Typically, more people want to know what helps you achieve your goals, rather than how they do it.

You don’t need to know how eggs help your brain to enjoy the benefits of eating eggs.

Here are a few different angles this creator could’ve taken for this title:

He could’ve added some curiosity and made the audience wonder what food he was talking about:

• “The BEST Breakfast Food To Protect & Nourish Your Brain In 2024”

Here’s another way he could’ve added curiosity:

• “Protect & Heal Your Brain By Eating This For Breakfast Every Day”

Or he could’ve gone the negative route:

• “Big Mistakes Everybody Makes When Cooking Eggs”

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post 5 Tiny Habits That Will Change Your Channel Forever appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

7th Heaven

Title: World’s Longest Ski Run: Vallée Blanche in Chamonix, France

Framework: World’s [Most Extreme] [Entity]: [Specific Entity]

​Hook score​: +300

Why this works:

Desire – This creator’s audience loves long ski runs.

Extreme – This video is so much more interesting because it’s the “World’s Longest Ski Run” and not just a really long ski run. (More on this tactic in this week’s flop of the week.)

How you can use this framework: Tell your audience about the world’s longest, biggest, smallest, or other extreme thing.

Examples of this framework in action:

• World’s Longest Ultramarathon: Self-Transcendence (3,100 Miles)
• World’s Oldest Hotel: Nishiyama Onsen Keiunkan

Pseudo Speedrun

Title: The Most Ridiculous Fake Minecraft Speedruns EVER

Framework: The Most Ridiculous Fake (Entities) EVER

​Hook score​: +306

Why this works:

Curiosity – “Fake” makes this video intriguing.

Extreme – “Most Ridiculous Fake Minecraft Speedruns EVER” grabs your attention more than, say, “Pretty Ridiculous Fake Minecraft Speedruns”

How you can use this framework: Tell your audience about the most ridiculous fake things ever.

Examples of this framework in action:

• The Most Ridiculous Fake Gurus EVER
• The Most Ridiculous Fake Super Cars EVER

Get Your Personal YouTube Coach

vidIQ just launched their AI Personal YouTube coach to help you grow your channel.

It can help you:

• Come up with video ideas
• Write better titles
• Write your video script
• Write your tags and description
• And more

If you wanna give it a try, you can get a 30-day trial for just $1 here:

​Try vidIQ for $1​.

​(Affiliate link)

Abandoned Abode

Title: I bought an abandoned home.. want a tour?

Framework: I bought an abandoned (Entity).. want a tour?

​Hook score​: +358

Why this works:

Negativity – Abandoned homes are creepy, so title brings a little bit of fear here.

Curiosity – This does a great job of starting a story and leaving you wanting to know more because it’s counterintuitive to buy an abandoned home instead of a nice ho

Milestone – Milestones, like buying a home, often make for great videos.

How you can use this framework: Buy something abandoned, weird, or unexpected, and give your audience a tour.

Examples of this framework in action:

• I bought a deserted town.. want a tour?
• I bought an abandoned website.. wanna see?

Movie Maker

Title: This New Camera Turns EVERYTHING Into A Movie

Framework: This New (Tool) Turns EVERYTHING Into (Cool End Result)

​Hook score​: +582

Why this works:

Desire – This creator’s audience likes new cameras and they want to make videos that look like movies.

Curiosity – This builds curiosity by not telling you what the camera is.

Timeliness – People love new things.

How you can use this framework: Tell your audience about how a new tool does something awesome, but don’t tell them what the new tool is in the title.

Examples of this framework in action:

• This New Golf Training Tool Turns EVERYONE Into Tiger Woods
• This New Game Turns Normal Date Nights Into Magical Memories

Language Lapses

Title: My Worst Mistakes Learning Japanese (7 Years to JLPT N1)

Framework: My Worst Mistakes Learning [Activity] ([Time Frame] to [Achievement])

​Hook score​: +5666

Why this works:

Negativity – Nobody wants to make mistakes, so this title grabs the audience’s attention.

Authority – This creator casually shows he’s an expert by dropping “JLPT N1” in the title (this is the highest level of the Japanese-Language Proficiency Test).

Time Frame – “7 Years” shows you how long and hard he’s worked at learning Japanese, which builds trust and credibility.

How you can use this framework: Tell your audience about your worst mistakes on your journey to mastering your craft.

Examples of this framework in action:

• My Worst Mistakes Learning To Code (5 Years To Javascript Expert)
• My Worst Mistakes Learning Jiu Jitsu (10 Years to BJJ Blackbelt)

Flop of the Week

Title: Palisades Tahoe, CA Review: Better with the Gondola?

Hook score: -89

Why this flopped: The first title in this email (“World’s Longest Ski Run”) did so well because it was cool and extreme.

“Palisades Tahoe, CA Review” is so bland in comparison.

If you’re talking about something specific, like a review of a Tahoe mountain, it can often help to give that thing a broadly appealing and broadly understood label.

Going back to the first video in this email as an example, you might not know or care what Vallée Blanche is, but if you ski, you definitely care and know what they mean by “World’s Longest Ski Run”.

If I were rewriting this title, I’d try to find some sort of extreme label, like, “America’s Longest Ski Run,” or “America’s Most Dangerous Ski Run.”

If you can’t find an interesting angle about a topic, it may not be worth making a video about it.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post My Worst Mistakes Growing A YouTube Channel To 100,000 Subs appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Decluttering Donts

Title: *NEVER* Get Rid Of These 12 Things When Decluttering!

Framework: *NEVER* (Activity) When (Action)!

​Hook score​: +379

Why this works:

Negativity – This grabs your attention because it’s a warning.

Curiosity – This opens a loop because it makes you want to know which 12 things you shouldn’t get rid of.

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

How you can use this framework: Tell your audience to never do a list of things on their way toward their goals.

Examples of this framework in action:

• *NEVER* Eat These 5 Foods When Trying To Lose Weight!
• *NEVER* Go To These 8 Countries When Backpacking Europe!

A Disappearing Act

Title: He was the League’s Best Hitter. Then He Disappeared From Baseball.

Framework: He was the (Best Achiever). Then He Disappeared From (Entity).

​Hook score​: +421

Why this works:

Curiosity – This title builds curiosity two ways:

1) It’s counterintuitive that the league’s best hitter would disappear from baseball.

2) This does a great job at starting a story, but not finishing it. Why did he disappear from baseball?

Negativity – Disappearing from baseball brings a bit of drama to this title.

Authority – “League’s Best Hitter” grabs the audience’s attention.

How you can use this framework: Tell the story of somebody who was at the top of their game then disappeared.

Examples of this framework in action:

• He was the World’s Best Comedian. Then He Disappeared.
• She was Instagram’s Most Popular Influencer. Then She Disappeared From Social Media.

Get Your Personal YouTube Coach

vidIQ just launched their AI Personal YouTube coach to help you grow your channel.

It can help you:

• Come up with video ideas
• Write better titles
• Write your video script
• Write your tags and description
• And more

If you wanna give it a try, you can get a 30-day trial for just $1 here:

​Try vidIQ for $1​.

​(Affiliate link)

Healing Hearts

Title: Your Heartbreak Will Get Better the Moment You Watch This

Framework: Your (Problem) Will Get Better the Moment You Watch This

​Hook score​: +477

Why this works:

Desire – This creator’s audience wants their heartbreak to get better fast, and this title promises exactly that.

Negativity – This is all about a big problem the audience faces: heartbreak.

How you can use this framework: Tell your audience that their problem will get better the moment they watch your video.

Examples of this framework in action:

• Your Self Doubt Will Stop the Moment You Watch This
• You’ll Stop Being Broke the Moment You Watch This

Potato Plot

Title: What Happens if You SURFACE LAY Potatoes Instead of BURY?

Framework: What Happens if You (Unexpected Action) Instead of (Expected Action)?

​Hook score​: +593

Why this works:

Curiosity – This builds curiosity because it’s counterintuitive to lay potatoes on top of the soil instead of burying them in it.

How you can use this framework: Ask what happens if you do something weird, instead of a best practice.

Examples of this framework in action:

• What Happens if You Shoot Underhand Freethrows Instead of Overhand?
• What Happens if You Focus On Making Others Happy Instead of Yourself?

Mud to Magic

Title: I tried this mind-blowing ancient Japanese technique

Framework: I tried this mind-blowing ancient (Culture) technique

​Hook score​: +12537

Why this works:

Authority – “Ancient Japanese” grabs the audience’s attention and builds trust that this is a cool and effective technique.

Curiosity – This opens a loop because it makes you wonder what the technique is and how the creator went from dirt on the left side of the thumbnail to the smooth, round ball on the right.

Epic – “Mind-blowing” and “ancient Japanese” make this title feel epic.

How you can use this framework: Try an ancient technique to do something interesting.

Examples of this framework in action:

• I tried this ancient Greek workout
• I tried this mind-blowing ancient Chinese cooking technique

Flop of the Week

Title: Are you having a complicated Christmas?

Hook score: -78

Why this flopped: This title flopped for a few reasons.

First, do you know what this video is about? Or who it’s for?

It’s too vague.

Keywords are often a debated topic when it comes to YouTube titles, but in this case, this title could use some keywords.

Not necessarily for the algorithm, but just for the audience to know what the video is about.

Also, this video was published on December 24th. Christmas is the very next day, so this video is irrelevant after that because people aren’t thinking about Christmas anymore.

I’m all for trying to ride trends and current events, but this probably isn’t a strong and broad enough trend and they didn’t publish it early enough to make the most of the event.

Plus, the majority of this channel’s content is evergreen, so they might’ve been better off spending their time making another evergreen video that addresses their audience’s timeless hopes, dreams, and fears.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post *NEVER* Do This When Making YouTube Videos appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Enduring Lies

Title: I believed this LIE about Jesus for Years

Framework: I believed this LIE about (Entity) for Years

​Hook score​: +380

Why this works:

Negativity – People love drama and believing a lie for years promises a lot of it.

Curiosity – This title opens a loop because it makes you want to know what the lie is.

Time Frame – Consider these two titles: “I Used To Believe This Lie About Jesus” vs. “I believed this LIE about Jesus for Years.” Throwing in the “for years” makes this lie seem even bigger and more dangerous.

How you can use this framework: Tell your audience about a lie you used to believe for years.

Examples of this framework in action:

• I believed this LIE about Dating for Years
• I believed this LIE about Graphic Design for Years

Mad Max

Title: World’s Fastest Camera Drone Vs F1 Car (ft. Max Verstappen)

Framework: World’s (Extreme Attribute) (Object) Vs (Standard of Attribute)

​Hook score​: +535

Why this works:

Desire – This channel’s audience loves speed.

Extreme – People love extreme things, like “World’s Fastest Camera Drone”.

Curiosity – Pitting two things against each other builds curiosity because you want to know which will win.

Authority – Dropping Max Verstappen’s name (the current F1 champion) grabs the audience’s attention and lets them know this isn’t just any F1 driver in this video, it’s the best.

How you can use this framework: Pit the world’s fastest (or other extreme attribute) object against the standard of speed (or whichever other attribute you choose).

Examples of this framework in action:

• World’s Fastest Human Vs Cheetah (ft. Usain Bolt)
• World’s Best Chess Player Vs AI

Get Your Personal YouTube Coach

vidIQ just launched their AI Personal YouTube coach to help you grow your channel.

It can help you:

• Come up with video ideas
• Write better titles
• Write your video script
• Write your tags and description
• And more

If you wanna give it a try, you can get a 30-day trial for just $1 here:

​Try vidIQ for $1​.

​(Affiliate link)

“Shot On iPhone”

Title: Why “Shot On iPhone” Commercials Look So Good! Ft. Claudio Miranda

Framework: Why (Surprising Thing Happens)

​Hook score​: +709

Why this works:

Curiosity – This title promises to answer a question that so many people have asked themselves.

Desire – This creator’s audience wants to make better-looking videos.

How you can use this framework: Tell your audience why something surprising happens.

Examples of this framework in action:

• Why Food Tastes Better At Restaurants
• Why You’re Always Tired

Avoiding Grandma Style

Title: 3 STYLE TIPS TO AVOID LOOKING OLDER AND OUTDATED OVER 50

Framework: 3 (Niche) Tips To Avoid (Unwanted Attribute) (Specific Audience)

​Hook score​: +1968

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Negativity – This title is all about avoiding pain, rather than getting pleasure.

Specific Audience – This specifically calls out people over 50, which makes people over 50 feel like this video was made for them (which makes them more likely to click).

How you can use this framework: Give a specific group of people tips to avoid looking or feeling a certain way.

Examples of this framework in action:

• 3 Fishing Tips To Avoid Getting Skunked For Beginner Fishermen
• 3 Gardening Tips To Avoid Killing Your Plants In Cold Climates

Bold Bracing

Title: The Only Way To Brace A Gate

Framework: The Only Way To (Activity or Achieve Goal)

​Hook score​: +16867

Why this works:

Curiosity – This title builds curiosity two ways:

1) It opens a loop because it makes you want to know which way is the only way.

2) “The Only Way” adds a constraint that makes this video more bold and interesting.

Desire – This creator’s audience wants to learn how to brace a gate.

How you can use this framework: Tell your audience about the only way to do something.

Examples of this framework in action:

• The Only Way To Squat
• The Only Way To Quit Procrastinating

Flop of the Week

Title: CLEAN YOUR CAMERA SENSOR without RUINING YOUR CAMERA!

Hook score: -84

Why this flopped: I actually like this title. I love refuting objections, like how they did with “without Ruining Your Camera” here.

However, it seems like that wasn’t enough to get lots of people to click.

So what could they have done better?

Here’s my question: how many people are actually interested in cleaning their camera sensor? And of those people, how many care enough to watch a video about it?

I’m not into photography, so I don’t know the answer, but based on the performance of this video, it seems like it might not be that many people.

That doesn’t mean cleaning your camera sensor isn’t important though.

To get more people interested in this video, they could’ve gone broader in the title and positioned it as a benefit or leveraged fear:

• The 3-Minute Hack To Make Your Photography Instantly Better (benefit-driven)
• This Simple Mistake Is Ruining Your Photography (fear-driven)

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post I believed this lie about YouTube for years appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Guitar Grudge

Title: I Hate These Guitars (so I bought one)

Framework: I Hate These [Objects] (so I bought one)

​Hook score​: +406

Why this works:

Curiosity – This title builds curiosity because it’s counterintuitive to buy a guitar you hate. It makes you wonder why he bought it.

Negativity – Hating a guitar brings some drama and animosity here, which grabs your attention.

How you can use this framework: Tell your audience that you hate something, so you bought it.

Examples of this framework in action:

• I Hate These Grills (so I bought one)
• I Hate These Sewing Machines (so I bought one)

The 10K Way

Title: Fastest Way to $10,000 a Month with Coding in 2024

Framework: Fastest Way to (Specific Goal) with (Opportunity) in (Current Year)

​Hook score​: +414

Why this works:

Desire – Not only does this creator’s audience wants to make $10,000/month, but they’d also love to do it the fastest way. People love speed.

Timeliness – This video was published in January of 2024, when everybody was feeling excited and hopeful about the new year. Dropping “in 2024” at the end of the title grabs people’s attention and lets them know this is relevant right now.

How you can use this framework: Tell your audience about the fastest way to achieve a specific goal. Bonus points if that goal is extra relevant right now.

Examples of this framework in action:

• Fastest Way to 100,000 Subscribers on YouTube in 2024
• Fastest Way to $10,000/Month with Real Estate in 2024

Get Your Personal YouTube Coach

vidIQ just launched their AI Personal YouTube coach to help you grow your channel.

It can help you:

• Come up with video ideas
• Write better titles
• Write your video script
• Write your tags and description
• And more

If you wanna give it a try, you can get a 30-day trial for just $1 here:

​Try vidIQ for $1​.

​(Affiliate link)

Flippin Out

Title: I Should NOT Have Done This!

Framework: I Should NOT Have (Activity) This!

​Hook score​: +448

Why this works:

Curiosity – This title and thumbnail open a loop because they make you want to know how he got himself in this predicament (and how he’s gonna get himself out).

Negativity – People love drama and this title and thumbnail have a lot of it.

I typically like to be a bit more descriptive in my titles (you don’t need “keywords”, but you do need to tell your audience what your video is about). However, the thumbnail is so descriptive and drama-filled that it gets the job done.

How you can use this framework: Tell your audience that you shouldn’t have done something, and show in the thumbnail that you got yourself in a tough situation.

Examples of this framework in action:

• I Should NOT Have Tried This!
• I Should NOT Have Asked Her This!

Clash of the Titans

Title: Why Tolkien Hated Disney

Framework: Why (Authority Figure) Hated (Other Authority Figure)

​Hook score​: +1155

Why this works:

Negativity – This title promises a lot of drama.

Authority – This gets the audience’s attention and is more interesting because it’s about J. R. R. Tolkien and Walt Disney, two of the biggest names in entertainment.

Curiosity – Since these are two of the biggest names in entertainment, you would probably assume that they would have a mutual respect for one another, but this title says otherwise.

How you can use this framework: Tell your audience why one authority figure hated another.

Examples of this framework in action:

• Why Steve Jobs Hated Bill Gates
• Why Tom Brady Hated the NFL

Carnivore Cash

Title: Carnivore Dieters: This Cut of Meat Will Save You Lots Of Money

Framework: (Specific Group): This (Object) Will (Help You Achieve Goal)

​Hook score​: +2330

Why this works:

Specific Audience – This grabs the attention of a specific group of people (carnivore dieters) and makes them more likely to click.

Desire – Most people would love to save lots of money.

Curiosity – This title opens a loop because it makes you want to know what cut of meat this is.

Timeliness – This title rides the growing trend of carnivore diets.

Here’s an interesting screenshot that shows keto diet and carnivore diet actually get the same number of searches these days:

How you can use this framework: Call out a specific group of people and show them how they can achieve a big goal with a certain tool.

Examples of this framework in action:

• Faceless YouTubers: This AI Tool Will Save You Lots Of Money
• Tiny House Owners: This Tax Loophole Will Save You Lots Of Money

Flop of the Week

Title: My Life Through Knives: A Butcher Wizard History

Hook score: -96

Why this flopped: The video about Carnivore Dieters above (from this same channel) was all about the audience, but this one is all about the creator.

Besides that, this title is vague and bland. What does “my life through knives” even mean?

The goal of this video was for the creator to share his story, and he still could’ve done that even while positioning the video as a benefit to the audience.

Something like, “The One Kitchen Knife Everyone Needs To Own.”

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post Fastest Way to 100,000 Subscribers on YouTube in 2024 appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Soccer Avalanche

Title: 200 Soccer Balls Vs Goalie at Olympic Ski Jump

Framework: (Big Number of Things) Vs (Opposing Person) at (Challenge-Enhancing Place)

​Hook score​: +306

Why this works:

Curiosity – The title builds curiosity because you want to know what’s going to happen, and the thumbnail does a great job at adding to that because it shows the moment right before the action starts and there’s such a strong feeling of impending doom (if you’re the goalie).

Epic – This packaging is epic because this challenge feels impossible for the goalie.

How you can use this framework: Set up a seemingly impossible challenge for somebody.

Examples of this framework in action:

• 50 High Schoolers Vs Navy SEAL in Paint Ball
• 2,000 Ants Vs PB&J at Picnic

It’s All About You

Title: What Your Favorite Exotic PRIMARY Says About YOU (Destiny 2)

Framework: What Your Favorite (Tool) Says About YOU

​Hook score​: +356

Why this works:

Desire – Everybody likes to learn about themselves and this video is a fun way to do that.

Negativity – The thumbnail grabs attention with a bold, negative statement.

How you can use this framework: Tell your audience what their favorite tool says about them.

Examples of this framework in action:

• What Your Favorite Super Car Says About YOU
• What Your Favorite YouTube Channel Says About YOU

Get Your Personal YouTube Coach

vidIQ just launched their AI Personal YouTube coach to help you grow your channel.

It can help you:

• Come up with video ideas
• Write better titles
• Write your video script
• Write your tags and description
• And more

If you wanna give it a try, you can get a 30-day trial for just $1 here:

​Try vidIQ for $1​.

​(Affiliate link)

The Master Plan

Title: Jacksonville’s FASTEST Selling Master Planned Community [eTown Jacksonville Fl]

Framework: (Entity’s) (Extreme Action) (Possession)

​Hook score​: +475

Why this works:

Desire – This creator’s audience is looking for good, fast-selling communities to live in in Jacksonville.

Extreme – Taking things to the extreme (ex: “FASTEST Selling”) is a cool, interesting way to say these houses are selling fast and this is a good neighborhood.

How you can use this framework: Tell your audience about the fastest-selling (or other cool description) thing that they’re considering buying.

Examples of this framework in action:

• Toyota’s FASTEST Selling New SUV
• America’s FASTEST Growing Religion

RV Rundown

Title: What the heck happened to the RV industry?

Framework: What the heck happened to the (Niche) industry?

​Hook score​: +542

Why this works:

Curiosity – This builds curiosity by asking a question.

Negativity – People love drama and conflict, and this simple question brings a lot of that.

Confirms Suspicions – This works so well because people are already suspicious of the RV industry.

How you can use this framework: Ask what the heck happened to your industry. This is best for industries that aren’t doing so great, like the RV industry, but probably wouldn’t work so good for hot industries, like AI right now.

Examples of this framework in action:

• What the heck happened to Dating Apps?
• What the heck happened to the NFL?

it isn’t just a phase

Title: The 5 Phases of Minimalism

Framework: The 5 Phases of (Journey)

​Hook score​: +719

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Desire – This creator’s audience loves learning and talking about minimalism.

How you can use this framework: Tell your audience about the 5 phases of the journey they’re on.

Examples of this framework in action:

• The 5 Phases of Being a BBQ Dad
• The 5 Phases of Gardening

Flop of the Week

Title: RV dealers: How to find one you can trust

Hook score: -89

Why this flopped: This title could use some sprucing up. Let’s get it a shot.

“How To Find Trustworthy RV Dealers In 2024”

It’s the beginning of the year, so dropping 2024 is a great way to grab attention.

This style of title is great to rank in search, but if we’re mostly going for browse or suggested traffic (which has more potential traffic, but typically less buyer intent), we could add curiosity or negativity, like:

“The One Question to ask an RV Dealer BEFORE you buy from them”

“5 Warning Signs of a Bad RV Dealer”

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post What the heck happened to the YouTube algorithm? appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Snoozin Susan

Title: why you are so tired

Framework: Why You Are So (Big Problem)

​Hook score​: +520

Why this works:

Negativity – This is one of the simplest titles you’ll see featured in this newsletter, but it works because it addresses such a big, common problem. And the thumbnail works well with this title because it’s a warning and shows a common thing so many people do.

How you can use this framework: Tell your audience why they’re dealing with such a big, common problem, and show a big mistake they’re making in the thumbnail.

Examples of this framework in action:

• Why You Are So Poor
• Why You Are So Lonely

Canva Cash

Title: I made $3,995/Week with Basic Canva Clip Art – Here’s How

Framework: I (Achieved Specific Goal) with (Simple Tool) – Here’s How

​Hook score​: +607

Why this works:

Desire – This creator’s audience would love to earn $3,995 a week. This title also uses the “a lot for a little” concept: earning $3,995/week is a lot, but “Basic Canva Clip Art” is a little.

Curiosity – This title builds curiosity two ways:

1) There’s contrast between $3,995 and “Basic Canva Clip Art” (the “a lot for a little” concept builds both desire and curiosity).

2) It opens a loop because “Here’s How” invites you in and makes you want to know how.

How you can use this framework: Tell your audience how you achieved a big, specific goal with a small or simple tool or effort.

Examples of this framework in action:

• I Lost 20 Pounds By Only Walking – Here’s How
• I Learned To Code In 8 Weeks By Playing Video Games — Here’s How

Get Your Personal YouTube Coach

vidIQ just launched their AI Personal YouTube coach to help you grow your channel.

It can help you:

• Come up with video ideas
• Write better titles
• Write your video script
• Write your tags and description
• And more

If you wanna give it a try, you can get a 30-day trial for just $1 here:

​Try vidIQ for $1​.

​(Affiliate link)

Tax Time

Title: URGENT: Do Not File Your Tax Return Yet (wait until Jan. 29th)

Framework: URGENT: Do Not [Activity With Upcoming Deadline] Yet (wait until [Specific Date])

​Hook score​: +625

Why this works:

Negativity – This title is a warning that works great to grab people’s attention and get them to click.

Curiosity – This opens a loop and makes you wonder why you should wait until Jan. 29th.

Timeliness – The timing of this video was perfect since it was published two weeks before the January 29th deadline and at a time when people start to think about filing taxes.

How you can use this framework: If your audience is about to do something too early, warn them and tell them they should wait until a specific time.

Examples of this framework in action:

• URGENT: Do Not Buy Apple Vision Pro Yet (wait until March 19th)
• URGENT: Do Not Quit Your Job Yet (wait for this to happen first)

First Class Fancy

Title: Flying First Class to Every Continent in 7 days

Framework: (Fancy Activity) Every (Entity) in (Short Time Frame)

​Hook score​: +702

Why this works:

Epic – This is a fancy, epic challenge.

Desire – This creator’s audience would love to fly first class to every continent.

Time Frame – “in 7 days” makes this video more tangible, challenging, and interesting.

How you can use this framework: Do an epic challenge in a short time frame.

Examples of this framework in action:

• Eating at Every NYC Michelin-Starred Restaurant In 7 Days
• We Drove Every Supercar In 7 Days

Thank You Next

Title: Apple Glasses Release Date and Price – FORGET VISION PRO! Wait for APPLE GLASSES!!

Framework: (Upcoming Trending Product) – FORGET (Currently Trending Product)! Wait for (Upcoming Trending Product)!!

​Hook score​: +749

Why this works:

I don’t love “Apple Glasses Release Date and Price” in the beginning of this title — it feels like generic keyword stuffing to me. However, there are a few things I like:

Curiosity – “Forget Vision Pro” is counterintuitive because the Vision Pro is the coolest thing out right now, should you really forget about it?

Timeliness – This video is riding the wave of the Apple Vision Pro’s popular release.

Desire – This creator’s audience loves cool tech like the Vision Pro and Apple Glasses.

How you can use this framework: Tell your audience to forget the newest trend and wait for the next one that’ll be even better.

Examples of this framework in action:

• Best Investment of 2024 – Forget the Stock Market! Invest In This Instead
• Forget the 2025 Mustang – Wait for the 2026 Mustang Raptor

Flop of the Week

Title: 15 Genius Printify Hacks In Under 10 Minutes

Hook score: -85

Why this flopped: I actually like this title, but two things could be better:

First, the thumbnail text just repeats the title.

This is wasting an opportunity to try another angle to get the viewer to click.

If it were me, I’d show one of the tips and tricks, or an outcome or benefit from one of them.

The second issue is that it seems like it might be too specific.

The video featured in this newsletter earlier was about Canva tips, but Canva is so much more popular than Printify.

Here’s a screenshot from Google Trends comparing the search volume of Canva vs. Printify:

This creator has had a few successful videos about Printify, but they all seem to be search-based videos published a few years ago, while this has more of a browse-friendly title.

If it were me, I’d either double down on search (something like, “How To Make Money With Printify In 2024”) or be more broad.

I’d do this by talking about making money in general, instead of talking specifically about one tool, like Printify (ex: “10 Genius Side Hustle Ideas In 10 Minutes”).

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post why your YouTube channel isn’t growing… appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Minecraft Monstrosities

Title: We Survived The Scariest Minecraft Seed…

Framework: We Survived The Scariest (Thing)…

​Hook score​: +305

Why this works:

Negativity – Surviving something scary brings fear and drama to this title, which people love.

Epic & Extreme – “We Survived The Scariest Minecraft Seed…” is so much more interesting than, “We Survived A Scary Minecraft Seed…”

How you can use this framework: Tell your audience how you survived the scariest thing.

Examples of this framework in action:

• We Survived The Scariest Cruise…
• Our Garden Survived The Worst Aphid Outbreak…

R2B2

Title: You have a B2 Level in French If You Know These Words – Advanced French Vocabulary

Framework: You Have A (Achievement Level) In (Niche) If You (Accomplishment)

​Hook score​: +315

Why this works:

Curiosity – This title opens a loop because it makes you want to know what “These Words” are. It also issues a challenge that makes you want to know what level you are.

Desire – People love learning about themselves and this title leverages that well here. It kinda feels like a smarter version of those “Which Hogwarts house would you be in?” quizzes that everybody loved.

How you can use this framework: Tell your audience that they’re at a certain level if they know something.

Examples of this framework in action:

• You are an Elite Level Athlete if You Can Lift These Weights
• You are a Master Salesman If You Can Overcome These Objections

Get Your Personal YouTube Coach

vidIQ just launched their AI Personal YouTube coach to help you grow your channel.

It can help you:

• Come up with video ideas
• Write better titles
• Write your video script
• Write your tags and description
• And more

If you wanna give it a try, you can get a 30-day trial for just $1 here:

​Try vidIQ for $1​.

​(Affiliate link)

Kitty Upgrade

Title: Best 3 Free Image Upscalers in 2024 + Comparison

Framework: Best 3 Free (Tools) In (Current Year)

​Hook score​: +338

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Desire – This creator’s audience loves image upscalers and everybody loves free things. (Plus, free things attract a bigger audience.)

Timeliness – This video was published on December 30th, when everybody was thinking about 2024.

How you can use this framework: Tell your audience about the best free tools in your niche this year.

Examples of this framework in action:

• Best 3 Free iPhone Games In 2024
• Best 3 Free First Date Ideas In 2024

Real Vision

Title: Using Apple Vision Pro: What It’s Actually Like!

Framework: Using (New Product): What It’s Actually Like!

​Hook score​: +550

Why this works:

Curiosity – The contrast of ad vs. reality in the thumbnail is so good here and it makes you wonder what this crazy new product is actually like. Plus, the word “actually” makes you feel like you’re getting in on a secret.

Timeliness – Everybody is currently talking about the Apple Vision Pro and this creator did a great job riding that wave.

Desire – This creator’s audience loves new tech and this is right up their alley.

How you can use this framework: Tell your audience what a trending or heavily advertised product is really like, and use the “Ad vs. Reality” thumbnail.

Examples of this framework in action:

• Using a Traeger Grill: What It’s Actually Like!
• I Bought Kneesovertoesguys’s course: What It’s Actually Like!

Dun Dun Dun

Title: It’s Begun! The Car Market CRASH of 2024

Framework: It’s Begun! The (Negative Event) of (Current Year)

​Hook score​: +1788

Why this works:

Timeliness – “It’s Begun” makes this feel like something just started, and people love news like this. Also, dropping “2024” in the title with this being published in January of 2024 helps reinforce that feeling.

Negativity – “The Car Market CRASH” brings drama and fear to this title.

How you can use this framework: Tell your audience about a negative event in your niche that’s just begun.

Examples of this framework in action:

• It’s Begun! The Food Shortage of 2024
• It’s Begun! The AI Takeover of 2024

Flop of the Week

Title: How to Speak French like a Lady From Versailles ? She’s teaching me!

Hook score: -70

Why this flopped: I don’t speak French and I don’t care to speak like a Lady from Versailles, so maybe I don’t get it… but this title feels way too niche compared to the rest of the videos on this channel about learning French.

If it were me, I’d probably skip this topic and focus on more broadly appealing topics, like tips and mistakes of speaking current-day French.

But since she already made this video, we could try another angle to write the title.

Since the thumbnail is about the right way to cuss, we could follow that angle for the title and write something like:

• How To Curse Like A Versailles Queen
• Forbidden Words You Couldn’t Say In 18th Century France

(I don’t particularly love these, I’d need to work them some more, but this is just an example of how you can go from broad and boring to specific and spicy.)

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post Surviving The Biggest YouTube Algorithm Change… appeared first on Creator Hooks.