And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

People love new

Title: 5 New RV Hacks I’ve Never Done Before!

Framework: 5 New (Niche) Hacks I’ve Never Done Before!

Outlier score: 4.6x

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Desire – This creator’s audience is into RV hacks.

New – People love new things, so “New” and “I’ve Never Done Before” both promise that here.

How you can use this framework: Tell your audience about new hacks you’ve never done before.

Examples of this framework in action:

• 5 New Gardening Hacks I’ve Never Done Before!
• 5 New Keto Recipes I’ve Never Tried Before!

Highway to $100K

Title: If I Wanted to Make My First $100K in 2026, I’d Do This

Framework: If I Wanted to (Achieve goal for the first time) in (Current year), I’d Do This

Outlier score: 4.7x

Why this works:

Desire – This creator’s audience would love to make their first $100K.

Beginners – “Make My First $100K” calls out beginner(ish) people on this journey, so it’s a pretty broad audience. Also, people looking to make their first $100K feel like this video was made specifically for them.

Curiosity – Not specifying what “This” is opens a loop and makes you want to know what he’d do.

Year – Dropping in the current year lets the audience know this is relevant right now.

How you can use this framework: Tell your audience what you’d do if you want to achieve a goal for the first time this year.

Examples of this framework in action:

• If I Wanted to Get My First Girlfriend in 2026, I’d Do This
• If I Wanted to Learn Guitar In 2026, I’d Do This

New Creator Hooks is Here!

We’ve been working hard for the last 3 months and have totally rebuilt Creator Hooks.

Here are some of the new features:

• An AI chatbot to generate titles and thumbnail text, and help you with strategic decisions
• An outlier database so you can easily find proven videos for inspiration
• Ability to follow channels you like and get a feed of their latest videos
• A title and thumbnail preview tool to help you decide which title and thumbnail to go with

You can try it for free here: ​https://app.creatorhooks.com/​​

P.S. Here’s what one person said about it:

Pretty Practices

Title: 5 Weird Beauty Habits That ACTUALLY Improved My face (a lot)

Framework: 5 Weird [Niche] Habits That ACTUALLY Improved [Possession] (a lot)

Outlier score: 7.2x

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Desire – This creator’s audience would love to improve their face (a lot).

Curiosity – This builds curiosity in two ways:

1. The word “Weird” automatically builds curiosity.
2. It’s counterintuitive that weird beauty habits would actually improve your face.

How you can use this framework: Tell your audience about weird habits that actually helped you achieve a goal.

Examples of this framework in action:

• 5 Weird Photography Habits That ACTUALLY Improved My Pictures (a lot)
• 5 Weird Investing Habits That ACTUALLY Made Me Rich (really rich)

Fluency Failure

Title: Everyone Learns Languages Wrong (Here’s What Works)

Framework: Everyone [Action] Wrong (Here’s What Works)

Outlier score: 7.5x

Why this works:

Negativity – This leverages the fear that you’re learning languages wrong.

Social Proof – The word “Everyone” calls out the viewer, saying they’re probably learning languages wrong, but also makes it a little more believable they’re doing it wrong because everybody else is, too.

Curiosity & Desire – The “(Here’s What Works)” at the end opens a loop and makes a promise, so it builds both curiosity and desire.

How you can use this framework: Tell your audience that everyone is doing something wrong, and promise to tell them what works.

Examples of this framework in action:

• Everyone Uses ChatGPT Wrong (Here’s The Best Way)
• Everyone Visits The Wrong European Cities (Here’s Where You SHOULD Go)

Grandma’s Gems

Title: Grandma’s 9 Easy Golden Sewing Tips in 5 Minutes!

Framework: (Authority Figure’s) 9 Easy Golden (Activity) Tips in 5 Minutes!

Outlier score: 11.6x

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Authority – When it comes to sewing tips, Grandmas are authority figures.

Desire – This channel’s audience is into easy sewing tips.

Time Frame – The time frame of “5 Minutes” adds to the desire (it’s short), sets expectations, and makes this video feel more tangible (and, therefore, more interesting).

How you can use this framework: Tell your audience about an authority figure’s easy tips in a short time frame.

Examples of this framework in action:

• Warren Buffett’s 7 Easy Investing Tips in 5 Minutes
• 9 Simple Caveman Outdoor Survival Tips in 5 Minutes!

Flop of the Week

Title: RV Furnace Upgrade! Fogatti RV Furnace Install.

Outlier score: 0.25x

Why this flopped: This is a very narrow title — unless you’re specifically wanting to know about the Fogatti RV Furnace, you’re likely not interested in this video.

There are a few things we could do about this:

First, we could accept that this video will get fewer views in the short term.

The viewers it does get are probably very valuable if you’re an affiliate for the Fogatti RV Furnace, and it may keep getting more views over time by ranking in search.

Or, if we just wanted to maximize views, we could make the title more broadly appealing. Here are some examples:

“I Wish Somebody Told Me About This RV Upgrade 10 Years Ago”

“This Simple RV Upgrade Has Changed My RV Experience Forever”

These only focus on the benefit and building curiosity.

If you find yourself in this situation, the answer depends on your goals for the video and for your channel in general.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.

Read last week’s edition »

The post Everyone’s Doing YouTube Wrong (Here’s What Works) appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Love Last

Title: Men DON’T Want Love First… They Want THIS Instead

Framework: (Entity) DON’T Want (Entity) First… They Want THIS Instead

​Hook score​: 3.6x

Why this works:

Curiosity – This opens a loop in two ways:

1. By telling you what men don’t want, it makes you wonder what they do want.
2. Using the word “THIS” and not specifying what “THIS” is.

Negativity – “Men DON’T Want Love First” is a bit of a warning.

How you can use this framework: Tell your audience what something in your niche doesn’t want, and that they want “THIS” instead.

Examples of this framework in action:

• The Algorithm DOESN’T Want Better Videos… It Wants THIS Instead
• You Don’t Need More Willpower To Succeed… You Need THIS Instead

Renovation Innovation

Title: Construction Just Changed Forever — And Nobody’s Talking About It

Framework: (Entity) Just Changed Forever — And Nobody’s Talking About It

​Hook score​: 6.1x

Why this works:

Curiosity – This builds curiosity in two ways:

1. “Changed Forever” opens a loop and makes you wonder what changed.
2. “Nobody’s Talking About It” makes you feel like you’re getting in on a secret.

News & Epic – In “Just Changed Forever”, “Just” makes this feel like news, and “Forever” gives it a bit more of an epic feeling and raises the stakes.

How you can use this framework: Tell your audience about something that just changed forever, and nobody’s talking about it.

Examples of this framework in action:

• RVing Just Changed Forever — And Nobody’s Talking About It
• Mega Churches Just Changed Forever — And Nobody’s Talking About It

New Creator Hooks is Here!

We’ve been working hard for the last 3 months and have totally rebuilt Creator Hooks.

Here are some of the new features:

• An AI chatbot to generate titles and thumbnail text, and help you with strategic decisions
• An outlier database so you can easily find proven videos for inspiration
• Ability to follow channels you like and get a feed of their latest videos
• A title and thumbnail preview tool to help you decide which title and thumbnail to go with

You can try it for free here: ​https://app.creatorhooks.com/​​

P.S. Here’s what one person said about it:

No can do

Title: 7 Things I Can’t Enjoy Anymore After Joining the Military

Framework: 7 Things I Can’t Enjoy Anymore After (Activity or milestone)

​Hook score​: 8.6x

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Negativity – Everybody loves drama and struggle like this.

How you can use this framework: Tell your audience about things you can’t enjoy anymore after a big change.

Examples of this framework in action:

• 7 Things I Can’t Enjoy Anymore After Losing 50 lbs
• 7 Things I Can’t Enjoy Anymore After Starting My Own Business

Rich Residents

Title: Where the Old Money ACTUALLY Lives in Jacksonville

Framework: Where the (Aspirational entity) ACTUALLY (Activity) in (Specific place)

​Hook score​: 12.2x

Why this works:

Curiosity – “ACTUALLY” makes you feel like you’re finally getting the truth or getting in on a secret.

“Old Money” brings authority (if you’re rich and looking for where to live in Jacksonville) and interest, since many videos about “Old Money” are doing well on YouTube these days.

How you can use this framework: Tell your audience where or what authority figures are ACTUALLY doing.

Examples of this framework in action:

• Where Locals ACTUALLY Eat Pizza In Italy
• What Lawyers ACTUALLY Do When They Get Pulled Over

A lot for a little

Title: 15 Little Inventions that Solved MASSIVE PROBLEMS

Framework: 15 Little (Entities) that (Achieved big goals)

​Hook score​: 18.7x

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Curiosity – The contrast between “Little Inventions” and “MASSIVE PROBLEMS” builds curiosity and interest.

How you can use this framework: Tell your audience about little things that made a big difference.

Examples of this framework in action:

• 15 Little Apps that Make MASSIVE Money
• 15 Little Decisions that Changed MASSIVE Moments in History

Flop of the Week

Title: February Is When Most People Fail…Here’s Why

Hook score: 0.04x

Why this flopped: This video probably flopped for two reasons.

The first is that there’s not enough context in the title and thumbnail.

The video is about your New Year’s Resolutions failing, but it’s not clear enough.

When people are scrolling YouTube, they’re not really actively thinking, so your packaging needs to be crystal clear on what your video is about and who it’s for.

Here’s one way of rewording it:

“February Is When Most People Ruin Their New Year’s Resolutions…Here’s Why”

(Yes, this is a little long, but the most important bits are in the beginning, so it’s probably fine.)

Or something like this:

“You’ve Already Failed Your New Year’s Resolution… Here’s Why”

The second, and more important, reason this flopped is that it doesn’t really fit with the rest of the channel.

All of the other videos are specifically about military life, but this one isn’t.

I love the fact that he branched out and experimented with something new, but it doesn’t always work.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.

Read last week’s edition »

The post YouTube Just Changed Forever — And Nobody’s Talking About It appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Career Killer

Title: Adobe Just Killed My Career

Framework: (Popular tool) Just Killed My (Possession)

​Hook score​: 2.4x

Why this works:

Negativity – This leverages negativity in two ways:

1. People love drama like this.
2. A lot of people are scared of this same thing happening to them.

News – The word “Just” also makes this feel like news.

How you can use this framework: Tell your audience about a dramatic event that just happened (that could happen to them).

Examples of this framework in action:

• ChatGPT Just Killed My Business
• Carnival Just Killed Cruises

Walking Wonders

Title: I Tested 7 Walking Hacks to Burn More Fat Than 10,000 Steps

Framework: I Tested 7 (Activity) Hacks to (Achieve goal better than current standard method)

​Hook score​: 3.2x

Why this works:

Credibility – “I Tested” brings some credibility, trust, and believability.

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Curiosity – This challenges the assumption that 10,000 steps is the best way to walk and burn fat.

Desire – This creators audience would love hacks to burn more fat.

How you can use this framework: Test hacks that achieve a goal better than the current most popular method.

Examples of this framework in action:

• I Tested 7 Morning Routines to Get More Done In A Morning Than A 16-Hour Day
• I Tested 7 Meal Prep Hacks to Lose 30 Lbs In 6 Months

New Creator Hooks is Here!

We’ve been working hard for the last 3 months and have totally rebuilt Creator Hooks.

Here are some of the new features:

• An AI chatbot to generate titles and thumbnail text, and help you with strategic decisions
• An outlier database so you can easily find proven videos for inspiration
• Ability to follow channels you like and get a feed of their latest videos
• A title and thumbnail preview tool to help you decide which title and thumbnail to go with

You can try it for free here: ​https://app.creatorhooks.com/​

P.S. Here’s what one person said about a title we generated for her:

Glitch Game

Title: Using GLITCHES To Cheat In Rivals Hide & Seek!

Framework: Using GLITCHES To (Activity) In (Entity)

​Hook score​: 6.6x

Why this works:

Curiosity – “Glitches” bring so much interest and have curiosity baked in because they’re unique and abnormal.

Negativity – “Cheat” is a more controversial and attention-grabbing word than something more bland and acceptable like “win”.

How you can use this framework: Tell your audience about glitches you used to cheat the system.

Examples of this framework in action:

• Using GLITCHES To Cheat The YouTube Algorithm
• Using Legal GLITCHES To Outsmart The Cops

Derp derp derp

Title: Things You Do That Science Has Proven Makes You Dumber

Framework: Things You Do That Science Has Proven Makes You (Unwanted attribute)

​Hook score​: 7.2x

Why this works:

Curiosity – This opens a loop and makes you wonder what these things are.

Negativity – Nobody wants to get dumber, so this title leverages that fear.

Authority – Dropping in “Science” adds some authority and trust here.

How you can use this framework: Tell your audience about things they do that actually move them away from their goal, that’s proven by an authority figure.

Examples of this framework in action:

• Exercises You Do That Science Has Proven Makes You Slower
• Things You Do That The Bible Says Makes You Less Christ-like

It’s finally my time

Title: How “Regular” People Are Blowing Up On Youtube in 2026

Framework: How “Regular” People Are (Achieving goal) in 2026

​Hook score​: 8.4x

Why this works:

Desire – This creator’s audience would love to blow up on YouTube.

Specific audience & refuting an objection – By saying this video is for “regular” people it:

1. Calls out the exact audience this video is for.
2. Refutes the objection that you have to be special, unique, etc. to blow up on YouTube.

Year – Dropping in the current year grabs the audience’s attention and makes it clear this video is relevant right now.

How you can use this framework: Tell your audience how “regular” people are achieving a special goal in the current year.

Examples of this framework in action:

• How “Regular” People Are Making Viral Apps in 2026
• How “Bad” Golfers Are Breaking 80 in 2026

Flop of the Week

Title: People in Powerful Positions That Prove The System Is Still Broken Today

Hook score: 0.01x

Why this flopped: I think there are two reasons this video didn’t do that well.

The first is that it’s worded a little awkwardly.

“People in Powerful Positions That Prove” is just way too many Ps.

“Powerful People That Prove The System Is Still Broken Today” is simpler and easier to read.

We could also use more emotional language, like:

“Evil Leaders That Prove The System Is Still Broken Today”

The second (and most important) is that the idea is too political. Most of the videos that have done well for this channel lean more towards science:

• “Terrifying Things That Science Still Cannot Explain” (270K views)
• “Scientifically Proven Facts People Still Cannot Believe” (457K views)
• “Things You Do That Science Has Proven Makes You Dumber” (425K views)

It’s possible that these viewers just aren’t into spicy political takes from this channel.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.

Read last week’s edition »

The post How “Regular” People Are Going Viral on Youtube in 2026 appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out ​​Creator Hooks Pro​​.

Sickly Soil

Title: The Soil Mix Slowly POISONING Your Garden Beds

Framework: The (Entity) Slowly (Harming) Your (Possession)

​Hook score​: +307

Why this works:

Negativity – This leverages fear to get people to click. And “Slowly” makes this a little bit more specific and sinister.

Curiosity – This opens a loop and makes you want to know which soil mix this is.

How you can use this framework: Tell your audience that something is slowly harming something you own.

Examples of this framework in action:

• The Simple Phrase That’s Slowly Poisoning Your Marriage
• These Cleaning Products Are Slowly Ruining Your House

Saucy Secrets

Title: A.1. Sauce Was Never intended For Steak…

Framework: (Entity) Was Never intended For (Apparent intention)…

​Hook score​: +346

Why this works:

Curiosity – This is counterintuitive because everybody assumes A1 was made for steak.

How you can use this framework: Tell your audience about how something that is largely used for one reason was actually never intended to.

Examples of this framework in action:

• TikTok Was Never Intended For Videos…
• Ferrari Never Intended To Make Cars…

• Write better YouTube titles
• Grow your channel
• Save time

Get Creator Hooks Pro here

“Creator Hooks Pro’s title generator helped with this title and this one video has made $3,000 in Adsense alone.”

– Gjeebs, 209K subscribers

Grandpa Goals

Title: The Longevity Lie No One Talks About

Framework: The (Subject) Lie No One Talks About

​Hook score​: +443

Why this works:

Curiosity – This opens a loop and makes you want to know what this lie is. It also makes you feel like you’re getting in on a secret.

Negativity – People love dramatic things, like lies.

How you can use this framework: Tell your audience about a lie in your niche that nobody talks about.

Examples of this framework in action:

• The RV Lie No One Talks About
• The Vibe Coding Lie No One Talks About

Oozing Aura

Title: The Key to Being SO Charismatic People Want To Be Around You.

Framework: The Key to Being SO (Desired attribute) (Desired outcome).

​Hook score​: +809

Why this works:

Desire – This creator’s audience would love to be so charistmatic people want to be around them.

Curiosity – This opens a loop and makes you want to know what the key is.

There’s also a bit of “show don’t tell” going on here. This title could be “How To Be SUPER Charismatic”, but being so charismatic “People Want To Be Around You”, does a better job of showing the end goal.

How you can use this framework: Tell your audience about the key to doing something extremely well.

Examples of this framework in action:

• The Key to Being SO Persuasive Clients Say Yes Before You Finish Talking
• The Key to Being SO Fun Your Kids Choose You Over Their Friends

Ratchet Regrets

Title: You’re Using Ratchet Straps Wrong

Framework: You’re Using (Simple tool) Wrong

​Hook score​: +1081

Why this works:

Negativity – Nobody wants to do something the wrong way, so this title leverages that fear.

Curiosity – This makes you wonder what the right way to use ratchet straps is. Also, if a lot of people use ratchet straps like how they show in the thumbnail, it’s counterintuitive because those people think thats how to use them.

How you can use this framework: Tell your audience that they’re using something wrong.

Examples of this framework in action:

• You’re Gripping Your Driver Wrong
• You’re Using ChatGPT Wrong

Flop of the Week

Title: Why Food Dye HAD To Die

Hook score: -65

Why this flopped: This video was probably doomed from the start.

It’s too obvious. Food dye isn’t exactly known for being healthy, so it’s not that big of a mystery of why it had to die.

Instead of focusing on the obvious, this title might’ve done better if it was a little bit more vague and curiosity-building.

“The Hidden Poison In 90% Of The Food You Eat”

“We Ate This Poison For 45 Years Before It Was Banned”

These titles aren’t factually correct, but they’re just an example of how you could refocus the title to build a question in your audience’s mind that they actually want answered.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.

Read last week’s edition »

The post The YouTube Growth Lie No One Talks About appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out ​​Creator Hooks Pro​​.

CIA Secrets

Title: Ex-CIA: What You Aren’t Being Told About Iran | Mike Baker

Framework: (Authority Figure): What You Aren’t Being Told About (Controversial topic)

​Hook score​: +335

Why this works:

Authority – This title builds trust by starting with “Ex-CIA”.

Curiosity – “What You Aren’t Being Told About Iran” brings some FOMO, secrecy, and opens a loop.

Timeliness – Obviously, this is a trending topic right now, so that brings some extra interest to this video.

How you can use this framework: Tell your audience what you aren’t being told about something, according to an authority figure.

Examples of this framework in action:

• Ex-OpenAI Employee: What You Aren’t Being Told About AGI
• Lawyer: What You Aren’t Being Told About Ring Security Systems

Sans Sugar

Title: How Much Sugar Can You Remove Before It Ruins a Cookie?

Framework: How Much (Helpful, but unwanted entity) Can You Remove Before It Ruins (Entity)?

​Hook score​: +429

Why this works:

Curiosity – This builds curiosity by asking a question.

Desire – Most people would love to have a delicious-tasting cookie without any sugar, so this video gets you close to that.

How you can use this framework: Ask how much of something you’d like removed can you actually remove before it ruins the whole thing.

Examples of this framework in action:

• How Little Sleep Can You Get Before It Ruins Your Health?
• How Much Editing Can You Remove Before It Ruins a YouTube Video?

• Write better YouTube titles
• Grow your channel
• Save time

​Check out Creator Hooks Pro here​.

P.S. Here’s a big win from a Creator Hooks Pro customer:

“The Creator Hooks Pro title generator gave me inspiration for this title and it’s made $4,850 in adsense alone.”

– Jeff Hampton, Hampton Law, 360K Subscribers

Iron Out The Issues

Title: 5 Things Golfers Get WRONG About Hitting Irons

Framework: 5 Things (Specific audience) Get WRONG About (Action)

​Hook score​: +670

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Negativity – No golfer wants to accidentally hit their irons wrong.

Specific audience – Obviously, this video is for golfers, but the title makes it extra clear by calling them out by name.

Note: they use this format a lot on their channel, so why did this one do so well?

Well, it’s possible the intro was better, or maybe golfers get more things wrong about hitting their irons than putting, or maybe it was just luck.

Two things I’m taking from this:

1. You’re not guaranteed to go viral when you model a proven formula, but you do increase your odds of creating a successful video.
2. Knowing your audience’s hopes, dreams, fears, and beliefs will help you create better content.

How you can use this framework: Tell your audience about things they get wrong when doing something.

Examples of this framework in action:

• 5 Things Runners Get WRONG About Zone 2 Workouts
• 5 Things People Get WRONG About Baking Sourdough Bread

Black Death Debate

Title: The Black Death Never Made Sense – Until Now

Framework: The (Controversial topic) Never Made Sense – Until Now

​Hook score​: +1081

Why this works:

Curiosity – This opens a loop and makes you wonder why it makes sense now.

Negativity – People love dramatic topics like the Black Death.

How you can use this framework: Tell your audience that something dramatic never made sense until now.

Examples of this framework in action:

• Ozempic Was The Perfect Weight Loss Solution – Until Now
• Toxic Relationships Never Made Sense – Until Now

Money Milestones

Title: When Your Net Worth Explodes (3 Tipping Points)

Framework: When Your [Big change] (3 Tipping Points)

​Hook score​: +3238

Why this works:

Desire – This channel’s audience would love for their net worth to explode.

Curiosity – This list of tipping points builds a ton of curiosity because people want to know when they’re gonna hit their financial goals.

How you can use this framework: Tell your audience about when something great will happen to them, specifically about 3 tipping points.

Examples of this framework in action:

• When You Get REALLY Good At Guitar (3 Tipping Points)
• When Parenting Becomes Easier (3 Tipping Points)

Flop of the Week

Title: Weeknight Dinner Gone Gourmet

Hook score: -89

Why this flopped: There are a few things wrong with this title.

1. It’s a little too clever and not clear enough. Exactly what am I getting out of this video?
2. There’s no real curiosity or emotion. “Gourmet” is a cool word, so I guess there’s some desire there, but it’s just a little too plain.

Here are some other ways we could reword this:

“This 10-Minute Gourmet Dinner Is Perfect For Weeknights”

This adds a time frame to make it more clear, specific and desirable for quick weeknight cooking.

“The Easiest Gourmet Dinner You Probably Haven’t Tried”

This adds a little bit of contrast (Easiest -> Gourmet) and ends with a little bit of FOMO and curiosity.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.

Read last week’s edition »

The post When Your YouTube Channel Explodes (3 Tipping Points) appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out ​​Creator Hooks Pro​​.

Audit Incoming

Title: What Actually Triggers an IRS Audit

Framework: What Actually Triggers (Bad thing)

​Hook score​: +466

Why this works:

Negativity – Nobody wants to get audited, so this title leverages that fear.

Curiosity – “What Actually” opens a loop and makes you want to know what triggers an audit. “Actually” also brings a little bit of secrecy and promises insider information.

How you can use this framework: Tell your audience about what actually triggers something bad.

Examples of this framework in action:

• What Actually Triggers Procrastination
• What Actually Triggers Belly Fat

Horrible Houses

Title: Why 90% of New Homes Are Garbage (The “Builder Grade” Lie)

Framework: Why 90% of [Entities] Are Garbage (The “[Fancy label]” Lie)

​Hook score​: +756

Why this works:

Negativity – People love drama, controversy, and conspiracy like this.

Curiosity – Promising to answer “why” opens a loop a little bit, but this title is also a little counterintuitive because of “New Homes Are Garbage”. You’d hope something new is nice, not garbage.

How you can use this framework: Tell your audience why something they expect to be nice is actually garbage.

Examples of this framework in action:

• Why 90% of Organic Food Is a Scam (The “Natural” Lie)
• Why 90% of Golf Tips Are Garbage (The “Pro Tip” Lie)

• Grow your channel
• Write better YouTube titles
• Save time

​Check out Creator Hooks Pro here​.

P.S. I just got this email from a customer who used Creator Hooks Pro to write a title that helped his new channel get monetized:

AI Gold Rush

Title: I Tried 500+ AI Tools, These 9 Will Make You Rich

Framework: I Tried 500+ (Entities), These 9 Will (Achieve goal)

​Hook score​: +992

Why this works:

Experience – His experience with these tools brings trust and credibility to this video.

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Desire – This creator’s audience would love to get rich from AI tools.

Curiosity – This opens a loop and makes you want to know which tools these are.

How you can use this framework: Tell your audience that you put a lot of effort into testing things, then tell them which options will help them achieve a goal.

Examples of this framework in action:

• I Read 400+ Fantasy Books, These 9 Are The Best
• I Played 100+ RPG Games, These Are The Only 9 You Need To Play

Page Turners

Title: 10 books that will make you ADDICTED to reading!

Framework: 10 (Entities) that will make you ADDICTED to (Activity)!

​Hook score​: +1930

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Desire – This creator’s audience is into great books.

Spice – “ADDICTED” adds some spice and emotion to make this not just a boring list title.

How you can use this framework: Tell your audience about things that will get them addicted to a good thing.

Examples of this framework in action:

• 5 tools that will make you ADDICTED to vibe coding!
• 10 first date questions to get her ADDICTED to you

King of Kings

Title: Every Religion’s View Of Jesus Explained In Detail

Framework: Every (General entity’s) View Of (Specific entity) Explained In Detail

​Hook score​: +24,424

Why this works:

Curiosity – This builds curiosity because it promises (or alludes to) contrast. It’s interesting to see how different things think about or react to the same thing.

How you can use this framework: Tell your audience what different camps think about something.

Examples of this framework in action:

• Every Country’s View Of Immigration Explained In Detail
• Every Sport’s Road to a Championship Explained In Detail

Flop of the Week

Title: Give Me 11 Minutes, I’ll Show You How To Reach Anyone In The World

Hook score: -89

Why this flopped: This is a proven title format, but no matter how good of a format you use, if the audience isn’t interested in the topic, your video probably won’t do well.

I’m assuming that’s what’s going on here — the audience just doesn’t seem to care enough about reaching anyone in the world.

In this case, I’d just focus on the benefit of reaching anyone in the world:

“This Simple Skill Made Me An Extra $100,000 Last Year”

“This 5-Step System Will Change Your Business Forever”

(Admittedly, I don’t love these, but they’re just examples of how you could think outside of the box about your titles.)

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.

Read last week’s edition »

The post What Actually Triggers YouTube To Ignore Your Videos appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out ​​Creator Hooks Pro​​.

Paper Planning

Title: The Top 1% Think on Paper. Here’s How To Do It.

Framework: The Top 1% (Specific activity). Here’s How To Do It.

​Hook score​: +373

Why this works:

Authority – This builds trust and credibility by sharing what the top 1% do.

Desire – This creator’s audience would love to think like the 1%.

Specificity – “Think on Paper” is specific and a little different, so it adds curiosity and hope (if you’re not in the top 1% and you haven’t tried to think on paper, maybe this is the thing that’ll get you there).

How you can use this framework: Tell your audience that the top 1% do something slightly unique and how to do it.

Examples of this framework in action:

• The Top 1% Have Endless Energy. Here’s To Get It.
• The Top 1% Don’t Apply For Jobs. Here’s How They Get Their Dream Careers.

5 Minute Fix

Title: If I Only Had 5 Minutes With Most Golfers, I’d Change This

Framework: If I Only Had 5 Minutes With Most (Group of people), I’d Change This

​Hook score​: +695

Why this works:

Curiosity – This opens a loop and makes you wonder what he’d change.

Constraint & Time Frame – The short time frame of “5 minutes” makes this video feel more tangible and interesting, and this constraint makes what he’s gonna tell you feel more important.

Desire – This doens’t explicitly say the viewers will improve their golf by watching this video, but it’s implied.

Specific Audience – This calls out Golfers in the title to make sure they know this video is for them.

How you can use this framework: Tell your audience that if you had a short amount of time with them, here’s what you’d change.

Examples of this framework in action:

• If I Only Had 5 Minutes With Most Guitar Players, I’d Change This
• If I Only Had 1 Day In Italy, I’d Go Here

• Write better YouTube titles
• Grow your channel
• Save time

Get Creator Hooks Pro here

“Creator Hooks Pro’s title generator helped with this title and this one video has made $3,000 in Adsense alone.”

– Gjeebs, 209K subscribers

Freak Athletes

Title: The 5 Scariest Athletes in Sports History

Framework: The 5 Scariest (Entities) in (Category) History

​Hook score​: +725

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Fear – People love dramatic, scary things like “Scariest Athletes”.

Epic & Extreme – “Scariest” and “in Sports History” make this title feel epic, extreme, and interesting.

How you can use this framework: Tell your audience about the scariest things in your niche’s history.

Examples of this framework in action:

• The 5 Scariest Movies In History
• The 5 Scariest Police Chases in History

2 Steps Back

Title: This Obsession Is RUINING Your Photo

Framework: This Obsession Is RUINING Your (Possessions)!

​Hook score​: +1166

Why this works:

Curiosity – This opens a loop and makes you want to know what this obsession is. It’s also slightly counterintuitive because it implies that you probably think your obsession is actually good for your photos.

Fear – Nobody wants to accidentally ruin their photos, and this title leverages that fear to get people to click.

How you can use this framework: Tell your audience about how something they think is good is actually ruining their progress.

Examples of this framework in action:

• This Obsession Is RUINING Your Sourdough Bread
• This Obsession Is RUINING Your House

Publicly Private

Title: These iPhone Features Are HIDDEN In Plain Sight

Framework: These (Entities) Are HIDDEN In Plain Sight

​Hook score​: +175046

Why this works:

Curiosity – This builds curiosity in three ways:

1. It opens a loop and makes you want to know what these features are.
2. “HIDDEN In Plain Sight” uses secrecy to get you interested in this video.
3. “HIDDEN In Plain Sight” is an oxymoron.

Tangible – People love tangible, specific things, like features, settings, specific words, etc.

How you can use this framework: Tell your audience about things that are hidden in plain sight.

Examples of this framework in action:

• These Avengers Easter Eggs Are HIDDEN In Plain Sight
• These Sony A7 Features Are HIDDEN In Plain Sight

Flop of the Week

Title: You’re Probably Making These Golf Mistakes — Here’s the Fix

Hook score: -84

Why this flopped: There’s a lot going on here.

First, if we just wanted to focus on the title, given that this broad angle has flopped, we might want to zoom in and focus on a specific mistake, like “You’re Probably Gripping Your Driver Wrong — Here’s the Fix”.

Second (and this is probably the bigger one), my guess is that the viewers aren’t interested in the thumbnail: ai picking the lesson with a ChatGPT logo. They don’t care about that — they just want to get better at golf.

Third, your title and thumbnail don’t need to describe your video. In this case, “ai picks the lesson” and the ChatGPT logo are irrelevant — the viewer just wants to get better at golf. If the title and thumbnail were built around that, this video might’ve done better.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.

Read last week’s edition »

The post The Top 1% of YouTubers Write Their Titles Like This appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out ​​Creator Hooks Pro​​.

Plant Feelings

Title: 15 Things Plants Hate and Wish You’d Stop Doing

Framework: 15 Things (Entities) Hate and Wish You’d Stop Doing

​Hook score​: +694

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Negativity – Nobody wants to mess up their plants, and this title leverages that feeling.

How you can use this framework: Tell your audience about things that something you have or take care of hates and wish you’d stop doing.

Examples of this framework in action:

• 10 Things Your Car Hates and Wish You’d Stop Doing
• 10 Things Your Immune System Hates and Wish You’d Stop Doing

Terrible Tragedies

Title: The Most Devastating Tragedies in History Explained

Framework: The Most Devastating (Entities) in History Explained

​Hook score​: +1084

Why this works:

Epic & Extreme – “Most Devastating” (extreme) and “in History” (epic) make this video feel more interesting and exciting.

Negativity – People love drama like this.

How you can use this framework: Tell your audience about the most devastating things in history in your niche.

Examples of this framework in action:

• The Most Devastating NFL Upsets in History
• The Most Devastating Weapons in History Explained

If you have an educational YouTube channel and you want to:

• Write better YouTube titles
• Grow your channel
• Save time

​Check out Creator Hooks Pro here​.

P.S. Here’s a big win from a Creator Hooks Pro customer:

“Creator Hooks Pro has helped me understand how to turn a boring video concept into a brilliant concept that appeals to the masses.”

– Brady Winder, Strategist at Essential Craftsman, 1.48M Subscribers

PGA Perks

Title: Every INSANE Perk a Masters Champion Gets Explained in 18 Minutes!

Framework: Every INSANE (Benefits for an entity) Explained in (Video length)!

​Hook score​: +1948

Why this works:

Epic – “INSANE” makes this video feel epic, and “Every” makes it feel complete, comprehensive, and kinda adds to the epicness.

Time frame – The time frame of “in 18 Minutes” sets expectations and makes this video feel more tangible and interesting.

How you can use this framework: Tell your audience about every insane, cool perk or benefit of something.

Examples of this framework in action:

• Every INSANE Benefit of Eating Cucumbers Daily Explained in 9 Minutes!
• Every INSANE Perk of Living in Orlando Explained in 18 Minutes!

Bible is Better

Title: The Bible Taught Me How to Manage My Time Better Than Any Self-Help Book

Framework: The (Unexpected, but desirable source) Taught Me How to (Achieve goal) Better Than Any (Expected source)

​Hook score​: +5775

Why this works:

Desire – This creator’s audience would love to manage their time better. They also love that these tips are from the bible.

Curiosity – Since the bible isn’t necessarily meant to help you manage your time, this title is a little surprising and counterintuitive.

How you can use this framework: Tell your audience how something they like taught them to do something they’re trying to do better than the expected ways you’d learn to do that thing.

Examples of this framework in action:

• The Bible Taught Me How to Have a Great Marriage Better Than Any Therapist
• MrBeast videos taught me how to sell better than any sales guru

Mastering the Mind

Title: This Is How Geniuses Train Their Mind — IQ Is Not Fixed

Framework: This Is How (Authority figures achieve a goal) — (Refute objection)

​Hook score​: +6739

Why this works:

Desire – This creator’s audience would love to get smarter.

Authority – This is about how “Geniuses” train their minds, not just any old person. This is also supported in the thumbnail with Einstein, Isaac Newton, and Gandalf.

Refute objection – Many people think their IQ is fixed, but the end of this title refutes that objection.

Specificity – This title feels a bit more believable and exciting because it’s so specific. “This Is How Geniuses Get Smart” doens’t have as much punch.

How you can use this framework: Tell your audience how the best in your field achieve a goal, and refute the objection that their baseline state cannot be changed.

Examples of this framework in action:

• This Is How 80-Year-Olds Stay Fit — Aging Is Not The Cause of Joint Pain
• This Is How Old Money Got So Rich — You Don’t Have To Follow Society’s Rules

Flop of the Week

Title: Why You Can’t Learn the Way You Think | The Fast Learning Formula

Hook score: -97

Why this flopped: This formula, “Why You Can’t [Activity] the Way You Think” is only effective if everybody has strong opinions about the right way to do the activity.

My theory for why this flopped is that I don’t think everybody has strong opinions about the right way to learn (or at least, not strong enough to be intrigued by this title).

However, I do think everybody wants to learn fast, so instead of sticking that at the end, we could lead with it:

“The Fastest Way To Learn Anything You Want (According to Science)”

We could also use curiosity by adding some contrast (easy vs. hard):

“The Easiest Way to Learn Hard Skills (Explained In 3 Minutes)”

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.

Read last week’s edition »

The post 5 things the YouTube Algorithm hates and wish you’d stop doing appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out ​​Creator Hooks Pro​​.

Elite DNA

Title: The DNA That Makes Dobermans Unlike Any Other Dog on Earth

Framework: The (Official-sounding attribute) That Makes (Specific entity) Unlike Any (Broader entity) on Earth

​Hook score​: +2154

Why this works:

Believability – The fact that this is about their DNA and not just somebody’s opinion makes this feel more believable.

Curiosity – This sparks two questions in the audience’s mind:

1. What about their DNA is unique?
2. How does that make them different than other dogs?

How you can use this framework: Tell your audience about the DNA (or some other scientific or official-sounding thing) that makes something in your niche unique.

Examples of this framework in action:

• The Engineering That Makes Porsche 911s Unlike Any Other Car on Earth
• The Process That Makes Wagyu Unlike Any Other Beef on Earth

Psychology Secrets

Title: Psychology says you can land any job once you understand these 6 principles

Framework: Psychology says you can (Achieve any goal) once you understand these 6 principles

​Hook score​: +2846

Why this works:

Believability – Just like the title above, “Psychology” makes this video more believable because it’s psychology- and science-backed.

Desire – This creator’s audience would love to land any job.

Curiosity – This opens a loop and makes you want to know what these 6 principles are.

How you can use this framework: Tell your audience that psychology says they can achieve any big goal once they understand a handful of principles.

Examples of this framework in action:

• Psychology says you can learn any skill once you understand these 6 principles
• Psychology says you can persuade anyone to do anything once you understand these 3 principles

If you have an educational YouTube channel and you want to:

• Write better YouTube titles
• Grow your channel
• Save time

​Check out Creator Hooks Pro here​.

P.S. Here’s a big win from a Creator Hooks Pro customer:

“Creator Hooks Pro has helped me understand how to turn a boring video concept into a brilliant concept that appeals to the masses.”

– Brady Winder, Strategist at Essential Craftsman, 1.48M Subscribers

Daily Drawing

Title: How to get 1% better at Drawing everyday

Framework: How to get 1% better at (Activity) everyday

​Hook score​: +2881

Why this works:

Desire – This creator’s audience would love get better at drawing every day.

Daily – People love daily tips because they’re simple and easy to understand.

How you can use this framework: Tell your audience how to get 1% better at something every day.

Examples of this framework in action:

• How to get 1% better at Vibe coding every day
• How to get 1% better at Guitar every day

Budget Bike

Title: Why Americans STILL Ignore the $2,000 Motorcycle That RULES the World

Framework: Why (Group) STILL Ignore the (Entity) That RULES the World

​Hook score​: +4876

Why this works:

Curiosity – It’s counterintuitive that Americans would ignore a cheap bike that apparently is popular everywhere else. (Well, maybe not…)

Price – Dropping in the price shows the audience that this is an affordable bike, which is better than just describing it as affordable.

How you can use this framework: Tell your audience why somebody is still ignoring a better option or making a weird mistake.

Examples of this framework in action:

• Why Americans STILL Ignore the $100 Phone That RULES the World
• Why Runners STILL Ignore The $80 Shoes That Save Your Feet

Married Money Mistakes

Title: Hidden Social Security Rule Costing Couples Thousands (Most Miss This)

Framework: Hidden [Entity] Rule Costing [Specific audience] [Big cost] (Most Miss This)

​Hook score​: +14285

Why this works:

Curiosity – This builds curiosity in two ways:

1. It opens a loop and makes you want to know what this rule is.
2. It builds secrecy by describing the rule as “hidden” and saying that most miss it.

Fear – Nobody wants to lose out on thousands of dollars from a hidden rule.

How you can use this framework: Tell your audience about a hidden rule with a big cost that most miss.

Examples of this framework in action:

• Hidden Metabolism Glitch Giving You Extra Belly Fat (Most Miss This)
• Hidden Instagram Algorithm Rule Costing You Thousands of Views (Most Miss This)

Flop of the Week

Title: Most People Will Be Unemployable in 5 Years. Here’s Why.

Hook score: -97

Why this flopped: I see two problems with this title:

First, it’s a little unclear. Why will the people be unemployable? Because they’re entrepreneurs and won’t want to be employed? Or because nobody wants to hire them? I first read it as the second option, but I’m not quite sure.

And here’s a good rule my boss used to always tell me: “If you confuse, you lose.”

It’s the second option (I had to watch the video to make sure), and that brings us to this second problem:

What if I had a channel about how to grow on YouTube and I made a video titled, “Most People’s YouTube Channels Will Be Over in 5 Years. Here’s Why.” Would you watch that?

I don’t know about you, but I probably wouldn’t watch that because that’s not what I’m trying to hear right now. I want tips and hope for a bright future.

So what can we do instead? Here are some titles that have worked well for her channel:

• “Psychology says you can land any job once you understand these 6 principles” (444K views)
• “Tell Me About Yourself (Copy This Answer)” (154K views)
• “5 Signs Your Interview Went Well (From a Former Recruiter)” (40K views”
• “I Read 10,000 Cover Letters. This One Wins (And it is only 3 sentences)” (31K views)

Looking at these, they’re all benefit-driven and/or tactical.

Taking those as inspiration, here are some other ways we could title this video:

• “AI is coming for your job. Do this in 2026 to save your career.” (This still uses fear, but also promises helpful tactics.)
• “Do these 5 things to land your DREAM JOB (even if ai takes over the world)”
• “How to be better than your coworkers and land any job you want”

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.

Read last week’s edition »

The post How to get 1% better at YouTube every day appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out ​​Creator Hooks Pro​​.

Wallet Wellness

Title: 10 Things I Stopped Buying in 2026 (Saved $1,100/month)

Framework: 10 Things I Stopped [Action] in [Current year] ([Result])

​Hook score​: +1149

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Negativity – Telling people what you’ve stopped doing makes you a little bit scared that they’re accidentally still doing something they shouldn’t be.

Desire – This ends with a big benefit: saving $1,100/month.

Year – Dropping in the current year around the turn of the year is a great way to grab the audience’s attention and let them know this video is relevant right now.

How you can use this framework: Tell your audience about things you stopped doing this year and the big benefit you got from that.

Examples of this framework in action:

• 10 Design Trends I Stopped Following in 2026 (No more minimalism)
• 10 “Superfoods” I Stopped Eating in 2026

Lost Luxuries

Title: 20 Forgotten Home Features That Need To Make A Comeback

Framework: 20 Forgotten (Entities) That Need To Make A Comeback

​Hook score​: +1180

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Curiosity – There’s contrast between “forgotten” and “need to make a comeback” that builds curiosity and interest.

Nostalgia – This title promises a bit of nostalgia with “forgotten” things that should come back.

How you can use this framework: Tell your audience about forgotten things that need to make a comeback.

Examples of this framework in action:

• 20 Forgotten Fashion Items That Need To Make A Comeback
• 20 Forgotten Vehicles That Need To Make A Comeback

If you have an educational channel and you want to:

• Write better YouTube titles
• Grow your channel
• Save time

Get Creator Hooks Pro here

“Creator Hooks Pro’s title generator helped with this title and this one video has made $3,000 in Adsense alone.”

– Gjeebs, 209K subscribers

Parts Guy Pro Tips

Title: 6 Rules That Will Make Your Car Last 300,000 Miles – A Parts Guy’s Maintenance Schedule.

Framework: 6 Rules That Will (Achieve big goal) – A (Authority Figure’s) (Plan).

​Hook score​: +3795

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Authority – Him dropping in that he’s a “Parts Guy” builds trust through authority here.

Desire – Most people would love their cars to last 300,000 miles.

Curiosity – There’s a bit of curiosity here because you might assume it’s impossible for most cars to last 300,000 miles.

How you can use this framework: Tell your audience about rules from an authority figure to achieve a seemingly impossible goal.

Examples of this framework in action:

• 6 Rules That Will Keep Your Dog Healthy for 15+ Years – A Veterinarian’s Care Plan
• 6 Rules That Will Blow Up Your YouTube Channel – A 100K Youtuber’s Guidebook

Eye See You

Title: What’s Your Eye Color REALLY Saying About You?

Framework: What’s Your (Attribute) REALLY Saying About You?

​Hook score​: +5387

Why this works:

Desire – Pretty much everybody wants to know more about themselves, so this style of title delivers on that.

Curiosity – This builds curiosity by asking a question. “REALLY” also makes you feel like you’re getting in on a secret.

How you can use this framework: Ask your audience what one of their attributes is REALLY saying about them.

Examples of this framework in action:

• What Are Your Hobbies REALLY Saying About You?
• What’s Your Favorite Movie REALLY Saying About You?

Fab 5

Title: 5 Exercises That Fix 95% Of Your Mobility Problems (Never Get Injured)

Framework: 5 [Entities] That Fix 95% Of Your [Specific problems] (Never [Problem])

​Hook score​: +5800

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.

Desire – This uses desire in two ways:

1. Most people would love to fix their mobility problems and never get injured.
2. It promises a lot (fixing all your mobility problems) for a little (only 5 exercises.

How you can use this framework: Give your audience a short list of things that accomplish a lot for them.

Examples of this framework in action:

• 5 Habits That Fix 95% Of Your Money Problems (Never Go Broke)
• 5 Changes That Fix 95% Of Your Sleep Problems (Never Feel Tired)

Flop of the Week

Title: If You Don’t Understand Bonds, You Don’t Understand Money

Hook score: -97

Why this flopped: I think this video flopped for two reasons:

First, it’s a little bit confusing.

The thumbnail’s job is to grab the audience’s attention. The title’s job is to confirm with the audience that, yes, they do want to watch this video.

“Bonds Explained” in the thumbnail sets you up for a video explaining bonds, but the title kinda undoes that. It’s too clever and not clear enough.

Second, it doesn’t address a clear benefit or pain point.

Am I going to learn about bonds so I can be a better investor so I can make more money?

Or is not knowing about bonds costing me a lot of money right now?

This goes along with the first point: there needs to be a clear reason for people to watch this video.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.

Read last week’s edition »

The post 5 Rules That Will Blow Up Your YouTube Channel appeared first on Creator Hooks.