I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Stealth Wealth
Title: 12 Habits Of Quietly Wealthy Individuals
Framework: 12 Habits Of (Secretly successful) Individuals
Hook score: +427
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creator’s audience wants to learn about the habits of wealthy people so they can become wealthy too.
Curiosity – It’s not obvious that somebody is “quietly wealthy,” so this makes you feel like you’re getting in on a secret.
Authority – This title uses the authority of “wealthy individuals” to get credibility.
How you can use this framework: Tell your audience about the habits of secretly successful people they want to be like.
Examples of this framework in action:
- 12 Habits Of Calm Parents
- 10 Habits Of Naturally Fast Language Learners
Transformative Tent
Title: This tent will change backpacking
Framework: This (Entity) will change (Niche)
Hook score: +842
Why this works:
Curiosity – This builds curiosity because it opens up so many questions:
- what tent is this?
- what will change?
- will I like the change?
How you can use this framework: Tell your audience about something that will change your industry and in the thumbnail be vague about what this thing is.
Examples of this framework in action:
- This book will change your dating life
- This camera will change photography
- Write better YouTube titles
- Grow your channel
- Save time
Check out Creator Hooks Pro here.
P.S. Here’s a big win from a Creator Hooks Pro customer:
“I got this title directly from Creator Hooks Pro’s title generator. It’s a 1 of 10 and it’s brought in 5 clients worth over $25k in less than 3 weeks”
– Jeff Hampton, Hampton Law, 360K Subscribers
Secret Celebs
Title: 20 Celebrities You Didn’t Know Were On The Andy Griffith Show
Framework: 20 (Attractive or interesting entities) You Didn’t Know (Action)
Hook score: +1169
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Curiosity – “You Didn’t Know” makes you feel like you’re getting in on a secret.
Interest – This creator’s audience is interested in celebrities and the Andy Griffith Show, which gets them excited about this video.
How you can use this framework: Tell your audience about things they’re familiar with that also did something else they’re not familiar with.
Examples of this framework in action:
- 20 Athletes You Didn’t Know Were Dual Sport Stars
- 10 Plants You Didn’t Know Were Natural Pest Controllers
Canadian Conundrum
Title: Why living in Canada has become Impossible
Framework: Why (Common thing) has become Impossible
Hook score: +1189
Why this works:
Negativity – This is all about a problem and controversy, which grabs people’s attention.
Confirms Suspicions – Some people are already thinking this to themselves, so this title resonates with that feeling.
How you can use this framework: Make a bold, negative statement that connects with a struggle people in your audience are experiencing.
Examples of this framework in action:
- Why Growing on Instagram has become Impossible
- Why Eating Healthy Feels Impossible
Senior Specific
Title: The Best 25 Minute Exercise Routine For Seniors Over 60
Framework: The Best (Time frame) (Action) For (Specific audience)
Hook score: +1702
Why this works:
Desire – This creator’s audience wants exercise routines.
Time Frame – Specifying this exercise routine is 25 minutes makes this video more tangible and desirable.
Specific Audience – Calling out “Seniors Over 60” makes it clear who this video is for and makes them more likely to click.
How you can use this framework: Tell your audience about the best thing for a specific group that takes a specific amount of time.
Examples of this framework in action:
- The Best 15 Minute Morning Routine For Startup Founders
- The Best 60 Minute Study Routine For Students
Flop of the Week
Title: Optimal Order Of Investing For Self-Employed
Hook score: -80
Why this flopped: The best YouTube titles are clear and bold.
“Optimal” isn’t very clear or bold.
A more clear, bold way to put it could be: “The Best Order Of Investing For Self-Employed.”
It’s also possible this just isn’t a very exciting angle. We could add some more curiosity and excitement into this title like this:
“Invest In This First If You’re Self-Employed”
This title narrows the focus to just one thing thing to invest in first which makes it both more clear and more intriguing.
Lesson: write clear, bold titles about exciting topics.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.