I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
RIP
Title: the death of personal style
Framework: the death of (Polarizing, changing, or declining topic)
Hook score: +312
Why this works:
Negativity – “the death of” brings conflict and controversy, which people love.
Confirms Suspicions – Because of celebrities, influencers, and social media, trends are more prevalent and fast-moving. Many people already kinda feel like personal style is dying (or at least changing), so this video latches onto that feeling.
How you can use this framework: Tell your audience about the death of something that’s changing or struggling.
Examples of this framework in action:
- the death of office jobs
- the death of AAA games
Peace out Plastic
Title: Could this new material replace plastic?
Framework: Could this new (Entity) replace (Existing, problematic entity)?
Hook score: +516
Why this works:
New – People love new things.
Curiosity – This builds curiosity by asking a question.
How you can use this framework: Ask if a new material can replace an existing entity that should or needs to be replaced.
Examples of this framework in action:
- Could this new platform replace TikTok?
- Could this new currency replace crypto?
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Shoddy Ship
Title: I Tried a 1-Star Cruise
Framework: I Tried a (Poorly-rated entity)
Hook score: +588
Why this works:
Negativity & Curiosity – The tension of trying a 1-star thing is so intriguing because people want to see what happened and how bad it turned out.
How you can use this framework: Try a poorly-rated thing in your niche.
Examples of this framework in action:
- I Hired a 1-Star Stylist
- I Tried a 1-Star Restaurant
Status Symbol
Title: You’re Not Behind: Why Everyone SEEMS To Have More Money Than You
Framework: You’re Not (Undesirable State): Why Everyone SEEMS To (Be in a better position) Than You
Hook score: +738
Why this works:
Negativity – This is all about a pain point: feeling like everyone has more money than you.
Status – This is also about your status and how wealthy you are compared to everyone else.
How you can use this framework: Tell your audience that they’re not in an unwanted state and why everyone SEEMS to be in a better situation than them.
Examples of this framework in action:
- You’re Not Messy: Why Everyone SEEMS To Be More Organized Than You
- You’re Not Awkward: Why Everyone SEEMS To Be More Charismatic Than You
Lazies Unite
Title: If You’re Creative But Lazy Please Watch This
Framework: If You’re (Positive Attribute) But (Undesirable Attribute) Please Watch This
Hook score: +2072
Why this works:
Specific Audience – If you identify as creative, but lazy (which is a lot of us), this title makes you feel like this video was made specifically for you, so you’re more likely to watch it.
Negativity – Most people don’t want to be lazy, so this calls out a pain point and grabs your attention.
Curiosity – This title is a cliffhanger. You know who it’s for and what problem it addresses, but nothing else, which piques your curiosity.
How you can use this framework: Call out a very specific audience with a specific problem and tell them to watch your video.
Examples of this framework in action:
- If You’re Ambitious But Lazy Please Watch This
- If You Want to Eat Healthy But Crave Junk Food, Please Watch This
Flop of the Week
Title: WARNING: AI Is Stealing People’s Homes
Hook score: -83
Why this flopped: I really like the way this title is written, so why did it flop?
My guess is that it’s not very believable.
I’m writing this on my couch and having a really hard time imagining AI busting down my door and stealing my home from me.
My house is just too tangible and I don’t think it’s going anywhere (although Hurricane Milton tried last year).
I’m not saying the content in the video isn’t true, I’m saying just by reading the title I have a hard time imagining it to be.
Now if this was about AI stealing my identity, bank account, or even people’s teslas out of their driveways, that’d be more believable because you can easily envision that happening.
So the next time you’re deciding whether or not to make a video ask yourself: is this topic believable? Can people imagine how it would happen?
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.