I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out Creator Hooks Pro.
Boomer Blues
Title: I Thought The Spotify Top 10 Couldn’t Get Worse
Framework: I Thought (Thing That’s Supposed To Be Good) Couldn’t Get Worse
Hook score: +342
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Negativity – People love drama and hating on things.
Curiosity – This does a great job at starting a story because he’s implying that it did get worse, but you have to click and find out what happened.
Confirms Suspicions – This creator’s audience is probably already complaining about the state of music these days, so this title rides that feeling and gives people a common thing to complain about.
How you can use this framework: Tell your audience about how something you already thought was going downhill couldn’t get worse.
Examples of this framework in action:
- I Thought Spirit Airlines Couldn’t Get Worse
- I Thought Investing Advice Couldn’t Get Worse
SusUVs
Title: Here Are 10 SUVs you MUST AVOID!
Framework: Here Are 10 (Entities) you MUST AVOID!
Hook score: +398
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Negativity – Warnings like this make for great video topics because people don’t want to buy something bad accidentally.
Curiosity – The combo of a warning and a list builds a ton of curiosity because you want to know what’s on the list.
How you can use this framework: Tell your audience about things they must avoid.
Examples of this framework in action:
- Here Are 10 Design Trends you MUST AVOID!
- 5 Summertime Crops I Would Avoid!
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Deep Desire
Title: How To Dress Like A RICH WOMAN | Rich Mom Outfits
Framework: How To (Activity) Like A (Person You Wanna Be Like)
Hook score: +1719
Why this works:
Desire – This is an awesome example of knowing your audience. This title could’ve been, “How To Dress Better,” which technically gets the same point across, but speaks less to the deep, specific, tangible desire of this audience.
Authority – This creator’s audience wants to dress like rich women.
How you can use this framework: Get to know the deep, specific, tangible desires of your audience and tell them how to achieve them.
Examples of this framework in action:
- How To Be As Disciplined As A Navy SEAL | Unbreakable Mind
- How To Drive The Ball Like A PGA Pro
this video is intents
Title: Insulated Tent Inside Insulated Tent | Bitter Cold Winter Camping
Framework: (Entity) Inside (Same Entity)
Hook score: +2164
Why this works:
Curiosity – This builds curiosity because you don’t expect it, and you probably haven’t seen anyone else do it, but it also kinda makes a lot of sense.
How you can use this framework: Do something unique, weird, and unexpected, but also makes a lot of sense.
Examples of this framework in action:
- Playing GTA in GTA
- I Tried a 10-Foot Golf Club
i just don’t feel like it
Title: I NEVER Felt Like Reading The Bible (How I Changed)
Framework: I NEVER Felt Like [Doing Something You Should Do] (How I Changed)
Hook score: +2506
Why this works:
Negativity – This does a great job at relating to and describing a problem this audience struggles with.
Desire – This creator’s audience wants to change and start reading the bible more.
How you can use this framework: Tell your audience that you never felt like doing something that you should do, and how you changed.
Examples of this framework in action:
- I NEVER Felt Like Eating Healthy (How I Changed)
- I NEVER Felt Like Going To Sleep Early (How I Changed)
Flop of the Week
Title: I Was Surprised By This!! (Unveiling The Denvix Tire Inflator)
Hook score: -97
Why this flopped: This video clearly doesn’t fit with the rest on this channel:
- The Top 10 Reliable Luxury Cars You Can Safely Own AFTER Warranty!
- AVOID These Junk Cars With The Most Unreliable Engines EVER!
- STOP Buying NOW: The Worst Car Brands EVER!
Most of the videos on this channel are about types of cars, not car accessories, like this video.
On top of that, it’s clearly an ad.
Now maybe his sponsorship deal said he had to include the product name in the title, but there are a few others angles he could’ve taken with this video and title:
“I Never Leave Home Without This In My Car”
This title is a warning and builds curiosity by not saying what the product is.
By telling the audience what the product is in the current title, he gives them a chance to say, “No, I don’t want to watch a video about a tire inflator,” (even though they may not realize they really need one and this one has cool benefits and features they didn’t know about).
Here’s another angle he could’ve taken:
“5 Accessories Everybody Needs In Their Car”
This feels less like an ad and opens the opportunity to naturally mention the product while still giving the audience a lot of value.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.