I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out Creator Hooks Pro.
What do you think?
Title: I Recreated Rage Against the Machine in Front of Their Producer
Framework: I Recreated (Entity) in Front of (Creator)
Hook score: +348
Why this works:
Authority – Rage Against the Machine’s producer obviously has some authority when it comes to Rage Against the Machine’s Music.
Curiosity – This makes you wonder what the producer thinks about the creator’s rendition. Does he like it? Hate it? Impressed by it?
How you can use this framework: Remake something and show the original creator.
Examples of this framework in action:
- I Recreated Tesla’s Cybertruck in Front of Elon Musk
- JK Rowling Reacts To Harry Potter Fan Fiction
Real Life Stakes
Title: I Played GTA With Real Pain
Framework: I (Activity) (Entity) With Real (Negative Consequence)
Hook score: +486
Why this works:
Negativity – People love drama and conflict and playing a game with real pain brings both of these while raising the stakes.
How you can use this framework: Raise the stakes of a game by bringing the consequences to real life.
Examples of this framework in action:
- I Got Swiped Left In Real Life
- We Played Super Mario Cart In Real Life
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S Tier SF
Title: I Ranked San Francisco’s BEST Neighborhoods (Tier List)
Framework: I Ranked [Entity’s] BEST [Possession] (Tier List)
Hook score: +500
Why this works:
Desire – People love tier lists and this creator’s audience is into San Franscisco’s best Neighborhoods.
How you can use this framework: Rank the best things in your niche.
Examples of this framework in action:
- I Ranked Europe’s BEST Countries To Visit (Tier List)
- I Ranked The BEST Chest Exercises (Tier List)
Lambo New New
Title: Lamborghini’s NEW Active Alignment is Revolutionary!
Framework: (Entity’s) NEW (Invention) is Revolutionary!
Hook score: +592
Why this works:
Timeliness – People love news and new things and this feels like both.
Desire – This creator’s audience is into all things fast cars.
How you can use this framework: Tell your audience about a new, revolutionary tool, and in the thumbnail show or talk about what it can do.
Examples of this framework in action:
- Midjourney’s NEW Generative AI is Revolutionary!
- Epic Gardening’s NEW Raised Garden Beds are Revolutionary!
Tackle The Fear
Title: How to AVOID Getting ROBBED by PICKPOCKETS
Framework: How to AVOID (Big, Common Fear)
Hook score: +608
Why this works:
Negativity – This title is all about the audience avoiding one of their biggest, most common fears.
How you can use this framework: This title is simple, yet powerful: tell your audience how to avoid a big, common fear of theirs.
Examples of this framework in action:
- How to AVOID Getting Cancer
- How to AVOID Slicing Your Driver
Flop of the Week
Title: Cheaper Than JDM: Great British Cars To Import Now
Hook score: -87
Why this flopped: This title is hard to understand and not that exciting.
I’m not a car guy, but I know exactly what “Lamborghini’s NEW Active Alignment is Revolutionary!” (the title featured above from this same channel) means and I like Lamborghinis.
I don’t know what JDM means and I’m not all that excited about great British cars because none easily come to mind.
Again, I’m not a car guy, but if you want lots of views, you need to use simple language that lots of people easily understand and talk about topics that are interesting.
Here are some of the other titles they’ve tried (thanks CreatorML):
- Great British Cars the US Can Finally Have!
- Cheaper Than JDM: Great British Cars to Import Now!
- Never Sold In the US: 5 Great British Cars
- Cheaper Than JDM: 5 Great British Cars
It seems like “British cars” might not be the best phrase to go with here. They could go more broad and instead of focusing on the fact that these are British cars, emphasize that they’re exclusive and new to the US.
Something like, “Classic Supercars Forbidden In The US”.
But the thumbnail shows a cheap price tag, which doesn’t really fit with the title above. So they could either change the thumbnail to have text that goes with the title above, or they could change the title to go with the thumbnail text.
Something like, “5 Affordable Classic Cars You’re Ignoring”.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.