I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and see all of the titles and thumbnails from Creator Hooks in one place, check out Creator Hooks Pro.
Les Miserables
Title: The Most Miserable Coaching Tenure In NFL History
Framework: The Most Miserable (Entity) In (Niche) History
Hook score: +317
Why this works:
Negativity – People love drama like this.
Epic – Saying this is the “Most Miserable Coaching Tenure In NFL History” makes it feel epic and more interesting.
Curiosity – Taking things to the extreme, in this case, the “Most Miserable Coaching Tenure” builds curiosity because it’s unique.
How you can use this framework: Tell your audience about the most miserable thing in your niche’s history.
Examples of this framework in action:
- The Most Ruthless Leader In Roman Empire History
- The Most Horrible Restaurant Chain In History
Frugal Feeling
Title: 21 Old Fashioned Frugal Living Tips to Try Today (that will save you thousands 💰)
Framework: 21 [Descriptive] [Niche] Tips to Try Today (that will [Benefit] [Relevant Emoji])
Hook score: +366
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This title combines several things this creator’s audience is into: old-fashioned things, frugal living tips, saving thousands.
How you can use this framework: Tell your audience about a specific type of tips (like “old-fashioned”) that will help them achieve a goal.
Examples of this framework in action:
- 21 Keto Cooking Tips to Try Today (delicious foods that keep you in ketosis)
- 10 Old-Fashioned Photography Tips to Try Today (create amazing vintage photos 📷)
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Sketching Styles
Title: One building, two sketching techniques| Ink & watercolor tutorial
Framework: One (Entity), two (Techniques) | (Niche) tutorial
Hook score: +517
Why this works:
Desire – This creator’s audience is into different sketching techniques.
Curiosity – This builds curiosity because you want to see how the two different sketching techniques compare to each other.
How you can use this framework: Tell your audience about doing something two different ways.
Examples of this framework in action:
- One garden, two watering techniques | Vegetable garden tutorial
- One marathon, two training techniques
Tailor Tools
Title: I got a few inexpensive, but super handy new sewing tools
Framework: I got a few inexpensive, but super handy new (Niche) tools
Hook score: +1202
Why this works:
Desire – Not only does this creator’s audience like sewing tools, but they (and nearly every other audience) likes inexpensive, super handy tools.
Curiosity – There’s some contrast between “inexpensive” and “super handy” which builds curiosity and makes this video more interesting.
How you can use this framework: Tell your audience about cool, cheap new tools you got.
Examples of this framework in action:
- I got a few inexpensive, but super handy new Gardening tools
- I got a few inexpensive, but super handy new Golf Accessories
Fruit Tree Fail
Title: You’re (Probably) Killing Your Fruit Trees
Framework: You’re (Probably) Killing Your [Possession]
Hook score: +3551
Why this works:
Negativity – Telling people they’re probably killing something they’re trying to grow does a great job at grabbing their attention and getting them to click. And the thumbnail shows something that many people think is good, but has the warning sign over it and text telling them not to do it.
How you can use this framework: Tell your audience that they’re (probably) killing something they’re trying to grow.
Examples of this framework in action:
- You’re (Probably) Killing Your YouTube Channel
- You’re (Probably) Killing Your Metabolism
Flop of the Week
Title: The Windsor Chair…The ULTIMATE Woodworking Challenge
Hook score: -95
Why this flopped: The title says this video is about the windsor chair, but what does the thumbnail say?
You can barely see the chair because it’s tiny, dark, and off to the side. Instead, her face takes up most of the frame.
If I were to redo this thumbnail, I’d show the chair big and bright and close, and show why it’s the ultimate woodworking challenge.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.