I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to see all of the titles and thumbnails from Creator Hooks in one place, check out Creator Hooks Pro.
Clean Houses Rule
Title: 12 Rules For A Cleaner Home! (Cleaning Motivation)
Formula: 12 Rules For A [Ideal Possession]! ([Niche] Motivation)
Hook score: +338
Why this works:
List – Lists make a video feel more tangible and add some curiosity.
Desire – This audience would love rules for a cleaner home.
How you can use this hook: Tell your audience about the 12 rules to get exactly what they want.
Examples of this hook in action:
- 12 Rules For A Perfect Resume! (Job Search Tips)
- My 12 Rules For Investing In Real Estate
Cheap Sheets
Title: 24 HOURS IN THE CHEAPEST ALL-INCLUSIVE RESORT IN MEXICO (Playa Del Carmen)
Formula: [Time Frame] In The [Extreme] [Place] ([Specific Place])
Hook score: +393
Why this works:
Time Frame – People love time frames because they make a video feel more tangible — you know exactly what to expect and that makes you more excited to click on it.
Extreme – The “Cheapest All-Inclusive” is much cooler than “A Cheap All-Inclusive”
Desire – Even though it’s the cheapest one, this video is still about an all-inclusive resort, which is something this audience loves.
How you can use this hook: Tell your audience about how you spent a specific time frame in an extreme place.
Examples of this hook in action:
- 12 Hours In The Cheapest Gym In America
- 30 Days With The Cheapest Smart Phone
Algorithm Adventure
Title: How The YouTube Algorithm Works in 2022
Formula: How (Powerful Entity) Works In 2022
Hook score: +555
Why this works:
Timeliness – Since the algorithm is always changing, adding “2022” at the end of the title lets the audience know this is relevant right now.
Desire – YouTubers are obsessed with the algorithm.
How you can use this hook: Tell your audience how something they’re obsessed with is working right now.
Examples of this hook in action:
- How Mortgage Interest Rates Will Change In 2022
- What Will Happen To Crypto In 2023
Diggin Dividends
Title: 7 Dividend Stocks That Pay Me $500+ Per Month
Formula: 7 (Objects) That (Achieve Goal)
Hook score: +752
Why this works:
List – Lists make a video feel more tangible and add some curiosity.
Desire – This creator’s audience loves dividend stocks and loves to get paid every month.
How you can use this hook: Tell your audience about a list of things that will help them get their specific desires.
Examples of this hook in action:
- 7 Shopify Apps That Help Me Sell $100,000 Per Month
- 5 Best Lures To Catch Fall Redfish
Fix The Flex
Title: FIX LOWER BACK. BEFORE IT’S IRREVERSIBLE
Formula: Fix (Problem). Before It’s Irreversible
Hook score: +1729
Why this works:
Negativity – This title is all about a pain point and a warning to go along with it.
How you can use this hook: Tell your audience how to fix a pain point before it’s irreversible.
Examples of this hook in action:
- Fix Your Running Form. Before You Can’t Run Anymore
- Fix Your Lawn. Before It’s Irreversible
Flop of the Week
Title: Angel Investing, Explained Easy!
Hook score: -70
Why this flopped: Some topics just have a smaller audience. Here’s a screenshot from Google Trends of Angel Investing vs. Dividend Investing (the topic of a video that crushed it for this channel recently):
Knowing that angel investing isn’t exactly the most popular topic, this creator could’ve spice up the title with some curiosity or negativity.
Something like:
- The Best Investment Strategy Nobody Talks About
- I Wish I Knew About This Investment Strategy 5 Years Ago
Alright, that wraps up this week’s Creator Hooks!
If you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
Here’s to the war on boring content.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.