I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out Creator Hooks Pro.
Musical Mistakes
Title: 5 HUGE Mistakes Self-Taught Drummers Make
Framework: 5 HUGE Mistakes Self-Taught (Group) Make
Hook score: +538
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Negativity – Nobody wants to make mistakes, which makes them a great video topic.
Specific Audience – If you’re a self-taught drummer, you feel like this video was made specifically for you, so you’re more likely to click.
How you can use this framework: Tell your audience about the 5 huge mistakes self-taught people make.
Examples of this framework in action:
- 5 HUGE Mistakes Self-Taught Photographers Make
- 5 HUGE Mistakes Solo Entrepreneurs Make
Backhanded Blow
Title: Tennis Has A Serious Pickleball Problem…
Framework: (Entity) Has A Serious (Similar Entity) Problem…
Hook score: +679
Why this works:
Negativity – There’s drama and conflict in this title, which people love.
How you can use this framework: Tell your audience that something has a serious problem due to something very similar.
Examples of this framework in action:
- Netflix Has A Serious YouTube Problem…
- Music Has A Serious Technology Problem…
Introducing The New Creator Hooks Chrome Extension
The best way to come up with YouTube video ideas is to see what works for other channels and remix that idea for your channel.
Now you can do this automatically with the new Creator Hooks Chrome extension!
You can get it here for free: https://pro.creatorhooks.com/title-remixer
P.S. Salvatore got a 1 of 10 using this!
Overnight Success
Title: 15 Things To Do If You Get Rich All Of A Sudden
Framework: 15 Things To Do If You (Suddenly Reach Your Biggest Goal)
Hook score: +916
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creator’s audience would love to get rich all of a sudden. But instead of this being a realistic scenario for most people, it’s probably more of an entertaining potential dream scenario.
How you can use this framework: Tell your audience about the things to do if they suddenly reach their biggest goal or dream.
Examples of this framework in action:
- 5 Things To Do If You Meet Your Dream Girl All Of A Sudden
- 15 Things To Do If You Go Viral On Instagram All Of A Sudden
Mediterranean Mistake
Title: *NEVER* do THIS when visiting Italy!
Framework: *NEVER* do THIS when (Activity)!
Hook score: +1756
Why this works:
Negativity – This title is a simple warning that does a great job at grabbing the audience’s attention.
Curiosity – This also opens a loop and makes you wonder what exactly it is that he’s doing wrong.
How you can use this framework: Tell your audience they should never do something in a particular situation.
Examples of this framework in action:
- *NEVER* do THIS when test driving a car!
- NEVER do THIS on your iPhone!
Fast Fix
Title: Fix 90% of Your Body’s Problems in 30 Days
Framework: Fix 90% of Your (Entity’s) Problems in 30 Days
Hook score: +3959
Why this works:
Desire – This creator’s audience would love to fix 90% of their body’s problems.
Negativity – This is all about pain points and problems, which grabs the audience’s attention.
Time Frame – The time frame of “30 Days” adds to the desire and makes this feel more tangible and enticing.
How you can use this framework: Tell your audience how they can fix 90% of their problems in a short time frame.
Examples of this framework in action:
- Fix 90% of Your Business Problems in 30 Days
- Fix 90% of Your Mental Health Problems in 30 Days
Flop of the Week
Title: 15 Strategies For Thriving When Stocks Drop
Hook score: -89
Why this flopped: This video’s idea is actually pretty good – what to do when the stock market is falling – but the title doesn’t clearly convey that.
“Strategies for Thriving” is too wordy, complicated, and unclear.
Here are some some ways we could rewrite this:
“15 Investing Tips For When Stocks Drop”
“Do THIS When The Stock Market Crashes”
“This Is What Billionaires Do When Stocks Drop”
To avoid this mistake, make sure you’re using clear, simple words in your title.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.