I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out Creator Hooks Pro.
Daily Dialogue
Title: The 168 MOST USED SPANISH WORDS in Everyday Conversations
Framework: The (Big Number) MOST USED (Tools) in Everyday (Activities)
Hook score: +376
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creator wants to learn useful Spanish words. And since this is a really big list, you kinda feel like this is going to be a big, helpful, epic, useful video.
Daily – “Everyday Conversations” makes this video feel more tangible (these aren’t just any words, these are words you’ll use every day) and increases the desire.
How you can use this framework: Tell your audience about a big list of things they’ll use frequently to achieve their goal.
Examples of this framework in action:
- 20 Delicious Foods You Can Eat Every Day To Lose Weight
- The 45 MOST USED BASKETBALL MOVES in Every Game
It’s Finally Happening
Title: The (Overdue) Collapse of the 9-5 Job
Framework: The ([Dramatic Description]) Collapse of the [Current Thing]
Hook score: +452
Why this works:
Negativity – There’s a lot of drama and negativity in this title, which grabs people’s attention and makes it interesting.
Confirm Suspicions – Many people these days have been feeling like a regular 9-5 just isn’t working anymore, so this title confirms that suspicion.
Curiosity – “(Overdue)” adds a twist and bit of tension to this title, which makes it more interesting.
How you can use this framework: Tell your audience about the collapse of something many people have been waiting to collapse.
Examples of this framework in action:
- The (Obvious) Collapse of the US Dollar
- The (Overdue) Collapse of the US Healthcare System
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Paris Problems
Title: 12 Things NOT to do in Paris (by a Local)!
Framework: 12 Things NOT to do in [Entity] (by a [Person with Credibility])!
Hook score: +862
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Negativity – Telling people what NOT to do grabs people’s attention because it’s a warning and we’re scared of something bad happening if we accidentally do those things.
How you can use this framework: Tell your audience about a list of things not to do, as explained by someone who has credibility in the space.
Examples of this framework in action:
- 5 Things NOT to do in your Golf Swing (from a PGA Pro)!
- 12 Things NOT to Make in an Air Fryer (by a Pro Chef)!
Humble Beginnings
Title: 10 Year Gaming Setup Progression…
Framework: 10 Year (Entity) Progression…
Hook score: +4390
Why this works:
Time Frame – “10 Year” makes this video more interesting because it increases the magnitude of this change and even hints that you’re gonna get some nostalgia.
Desire – This creator’s audience loves gaming setups.
How you can use this framework: Show the progression of something you use or have been working on over a long time.
Examples of this framework in action:
- 10 Year Homestead Progression…
- 10 Year Photography Studio Progression…
Jacked Geriatrics
Title: Strong Legs For Seniors (The ONLY Leg Workout You Need!) 65+
Framework: [Benefit] For [Specific Audience] (The ONLY [Activity] You Need!) [Specific Audience]
Hook score: +6123
Why this works:
Desire – This creator’s audience wants stronger legs.
Specific Audience – By calling out seniors and 65+, that group of people feels like this video was made just for them, so they’re more likely to click.
Curiosity – This builds curiosity two ways:
1) “The ONLY” adds a constraint which makes this more interesting.
2) It opens a loop and makes you wonder what this leg workout is.
How you can use this framework: Call out your specific audience and share a benefit they want, then tell them the only thing they need to get that benefit.
Examples of this framework in action:
- Remote Jobs For Moms (The ONLY Website You Need!)
- Habits For Productivity (The ONLY App You Need!)
Flop of the Week
Title: Should you Study SPANISH Alone or in a Group? | How to Improve your Spanish: Self-study vs Groups
Hook score: -78
Why this flopped: Bold statements often make for better titles than questions.
(Question titles do better when they’re common questions everybody has asked themselves.)
But by asking this question she’s excluding the people who think they don’t want to study Spanish in a group.
It might’ve been better if the title was something like, “The Easiest Way To Learn Spanish FASTER.”
This is a bold statement that adds curiosity and leverages desire, and gives her a chance to convince people who think they don’t want to study in a group to change their mind if they want to learn Spanish faster.
(Of course, this is all assuming that it’s better to study in a group than alone.)
In addition to the statement vs question bit, this title is super long and complicated.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.