I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out Creator Hooks Pro.
Bye Bye Bangers
Title: How to Beat BANGERS in Pickleball (Hard-Hitting Players)
Framework: How to Beat [Problem] in [Activity] ([Description of Problem])
Hook score: +365
Why this works:
Negativity – This title is all about solving a specific problem.
Desire – This creator’s audience wants to learn how to beat bangers in Pickleball.
How you can use this framework: Tell your audience how to solve a specific problem they have using words that make them say, “Yes, this is what I need!”
Examples of this framework in action:
- How to Overcome Prospects Telling You “I Need To Ask My Wife”
- How to Get Rid Of The Stitch In Your Side While Running (Side Cramps)
Home No Nos
Title: 5 Things I Don’t Do In My Home As A Pro Interior Designer | Julie Khuu
Framework: 5 Things I Don’t Do In My (Possession) As A (Professional)
Hook score: +405
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Negativity – This leverages a bit of fear because the audience wants to know if they’re doing something wrong.
Authority – This title brings credibility because she says she’s a “Pro Interior Designer” and she’s talking about what she doesn’t do in her own home.
How you can use this framework: Tell your audience what you don’t do as a professional in your space.
Examples of this framework in action:
- 5 Things I Don’t Have In My Kitchen As A Professional Chef
- 5 Things I Never Say As A Native Spanish Speaker
Get Your Personal YouTube Coach
vidIQ just launched their AI Personal YouTube coach to help you grow your channel.
It can help you:
- Come up with video ideas
- Write better titles
- Write your video script
- Write your tags and description
- And more
If you wanna give it a try, you can get a 30-day trial for just $1 here:
(Affiliate link)
Mysterious Melodies
Title: I spent a year searching for the weirdest music tech
Framework: I spent a year searching for the weirdest (Thing)
Hook score: +601
Why this works:
Time Frame – Input Bias is a psychology term that means we value something more when somebody puts a lot of time into something, so the time frame of “a year” makes you feel like this video is going to be more valuable than just “I searched for the weirdest music tech.”
Curiosity – Using words like “weird”, and making them extreme (the weirdest) are two ways to build curiosity.
How you can use this framework: Tell your audience how you spent a year searching for the weirdest tech or other things in your industry.
Examples of this framework in action:
- I spent a year searching for the weirdest car tech
- I spent a year testing the weirdest gardening hacks
Significant Signs
Title: 5 Signs He’s Emotionally COMMITTED To You
Framework: 5 Signs (Deep Desire)
Hook score: +1158
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creator’s audience wants to know that their guy is emotionally committed to them. This is a great example of using words that your audience uses and describing their goals and desires in a way that makes them feel understood.
“Signs” – The word “Signs” is a word that often does well on YouTube.
How you can use this framework: Tell your audience about the 5 signs that something great is happening to them.
Examples of this framework in action:
- 5 Signs Seattle Is The Right Neighborhood For You
- 5 Signs Your Life Is About To Change Forever
Blender Speedrun
Title: I Learned Blender in a Week
Framework: I Learned (Complex, Desirable Thing) in (Short Time Frame)
Hook score: +8722
Why this works:
Desire – This creator’s audience wants to learn blender.
Time Frame – The time frame of “in a Week” makes this video more tangible, impressive, and interesting.
How you can use this framework: Tell your audience the story of you learning something they would love to learn, but is complex, in a short time frame.
Examples of this framework in action:
- I Learned Quantum Physics in a Week
- I Read The Whole Bible in a Week
Flop of the Week
Title: How To Thrift Like A Boss for Artwork and Home Decor | Julie Khuu
Hook score: -74
Why this flopped: I love experimenting and trying new things, but this seems like it was one of the cases where the experiment didn’t pan out.
Most of the videos on her channel seem to be educational lists where the video has very clear value and structure.
This thumbnail text tells you this video is a vlog, which may not fit what the audience is expecting and looking for from this creator.
And to make things worse, the title and thumbnail are both busy and complex, which makes it hard to process when you’re quickly skimming through YouTube.
The easiest way to make the title clearer and simpler is to focus on one thing. She could’ve taken out the “artwork” and just written: “How To Thrift Like A Boss for Home Decor”.
I probably also would’ve taken out “like a boss” because it doesn’t really provide any value to the audience and their interests and instead, I would’ve doubled down on the thrifting part.
Maybe something like this:
“How To Thrift For Beautiful Home Decor Under $20”
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.