I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out Creator Hooks Pro.
Can’t Hate Magic
Title: I’m kind of an iPad hater, but this is MAGICAL. – iPad Pro M4
Framework: I’m kind of a (Entity) hater, but this is MAGICAL. – (Keyword)
Hook score: +391
Why this works:
Negativity – Saying that you’re a hater grabs attention because people love drama.
Curiosity – This builds curiosity two ways:
- There’s contrast between “iPad hater” and “this is MAGICAL.”
- This opens a loop because you want to know what’s so magical about it.
Persuasive – Telling people that you’re a hater of something makes it more persuasive when you say that thing is good.
How you can use this framework: Say that you’re normally a hater of something, but this version is great.
Examples of this framework in action:
- I’m kind of a Big City hater, but this place is MAGICAL. – visiting Seattle
- I’m kind of a Super Car hater, but this is INSANE.
Professor Profit
Title: Harvard Professor Reveals the Worst Thing To Do with Your Money
Framework: (Authority Figure) Reveals the Worst Thing To Do with Your (Posession)
Hook score: +700
Why this works:
Authority – This title builds trust and credibility because it name drops an authority figure.
Negativity – This title leverages fear because nobody wants to mess up with their money.
Curiosity – “Reveals” makes you feel like you’re getting in on a secret.
How you can use this framework: Share secrets an authority figure in your niche revealed about the worst things to do.
Examples of this framework in action:
- Mechanic Reveals the Worst Cars To Buy in 2024
- Recruiter Reveals the Worst Thing You Can Have On Your Resume
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Simple Mistake, Big Problem
Title: 92% of Homeowners Use Teflon Pipe Tape Wrong – Here’s Why it Leaks
Framework: 92% of (Specific Audience) Use (Tool) Wrong – Here’s Why (Problem)
Hook score: +1008
Why this works:
Negativity – Telling somebody they’re using something simple wrong is a great way to grab their attention. Also, “Here’s Why it Leaks” mentions a problem this audience is experiencing, which also gets them interested.
Curiosity – Finishing this with “Here’s Why it Leaks” opens a loop and builds curiosity.
How you can use this framework: Tell your audience that a large percentage of them are doing something common and/or simple wrong.
Examples of this framework in action:
- 92% of Guitar Players Hold Their Guitar Wrong – Here’s why it’s hard to play
- 92% of People Use Whiskey Wrong – Here’s How To Make The Best Drinks
A Good Tragedy
Title: What I Learned From My Failed Coffee Shop
Framework: What I Learned From My Failed (Big Project)
Hook score: +3463
Why this works:
Negativity – People love hearing about failure stories because they want to avoid it for themselves (among other potentially more negative reasons).
Curiosity – This does a great job at opening a loop and making you want to know what he learned.
Big Stakes – This might not have done as well if this was “What I learned from my failed coffee ebook,” but since this was such a big undertaking, it’s more interesting.
How you can use this framework: Tell the story of how you failed at a big project. (Side note: here’s your encouragement to take on a big project without fear of failing because even if you “fail”, it could make for great content.)
Examples of this framework in action:
- What I Learned From My Failed Mt Everest Summit
- What I Learned From My Failed YouTube Channel
Common but Deadly
Title: 5 Common Medications That Can Damage Your Liver | Healthy Care
Framework: 5 Common (Solutions) That Can Damage Your (Possession)
Hook score: +7071
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Negativity – This leverages the fear of damaging your liver. And this fear is increased because these medications are common.
Curiosity – There’s contrast between “common medications” (things that are assumed to be good for you) and “damage your liver.”
How you can use this framework: Tell your audience about common things that cause a big problem.
Examples of this framework in action:
- 5 Common Golf Drills That Can Ruin Your Swing
- 5 Common Exercises That Can Wreck Your Back
Click Trigger of the Week
Click triggers are triggers that make people click.
You can see different click triggers in the “Why this works” sections below each video in this newsletter.
This week’s Click Trigger of the Week is Open Loop.
Open loops are the easiest and most common way to build curiosity.
They’re made when you start a story, but don’t finish it. You might also know these as cliff hangers or curiosity gaps.
Pretty much every title in this edition has an open loop, but here are a few more examples:
This makes you wonder what instrument they’re talking about.
This makes you wonder what happened to the Spotify Top 10 that made it worse and who’s in it.
And this makes you wonder what’s the leg workout he’s talking about.
To use an open loop in your videos, start a story, but don’t finish it to make your audience feel compelled to click and watch your video.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.