I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
A dying skill?
Title: Is It Still Worth Learning to Code in 2025?
Framework: Is It Still Worth (Activity) in (Current Year)?
Hook score: +306
Why this works:
Curiosity – This title builds curiosity by asking a question.
Timeliness – This doubles up on timeliness:
- They dropped the current year in the title.
- It’s about a topic that’s currently going through some turbulent times.
Negativity – There’s a hint of fear here because if you’re already on the path of learning to code, you might be wondering if it’ll be an obsolete skill soon.
How you can use this framework: Ask if something volatile is still worth doing in the current year.
Examples of this framework in action:
- Is It Still Worth Investing in the Stock Market in 2025?
- Is It Still Worth Learning SEO in 2025?
Makeup Magic
Title: 5 Makeup Tricks To Look Younger Instantly
Framework: 5 (Activity) Tricks To (Achieve goal) Instantly
Hook score: +444
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creator’s audience loves tricks to look younger.
Speed – People love speed and “instantly” adds to the desire here.
How you can use this framework: Tell your audience about tricks to achieve a goal instantly.
Examples of this framework in action:
- 5 Home Decor Tricks To Make Your House Look Fancy Instantly
- 5 Public Speaking Tricks To Be More Charismatic Instantly
- Write better YouTube titles
- Grow your channel
- Save time
Check out Creator Hooks Pro here.
P.S. Here’s what one Creator Hooks Pro customer said about it:
Belated Breakthroughs
Title: 12 Brutal Truths About Women That Men LEARN Too Late!
Framework: 12 Brutal Truths About (Entity) That (Audience) LEARN Too Late!
Hook score: +853
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Urgency – Saying men learn these “Too Late” adds a little urgency for you to watch this right now.
Negativity – “Brutal” adds some drama and controversy here.
How you can use this framework: Tell your audience about brutal truths they learn too late.
Examples of this framework in action:
- 12 Brutal Truths About Europe That Americans Learn Too Late
- 6 Brutal Truths About Owning a Boat Guys Learn Too Late
Free Footage
Title: how i use free AI to create viral UGC tiktok ads.
Framework: how i use free (Entity) to (Achieve goal).
Hook score: +994
Why this works:
Desire – This creator’s audience wants to make viral tiktok ads.
Free – Everybody loves free stuff, which adds to the desire.
This whole title is about getting a lot (viral ads) for a little (using free AI).
How you can use this framework: Tell your audience how to use free stuff to achieve a big goal.
Examples of this framework in action:
- how i used free AI to design my dream home.
- how i used free AI to get a 1600 on the SAT.
Real World Resume
Title: How this animation got me a job
Framework: How this (Entity) (Helped me achieve a goal)
Hook score: +3073
Why this works:
Curiosity – This makes you want to see the animation.
Desire – Some people in this creator’s audience are looking for jobs or gigs.
And there’s outside validation that this animation was really cool. It wasn’t just that he thought it was cool — somebody else thought it was so good they offered him a job.
How you can use this framework: Tell your audience how you created something that helped you achieve a goal.
Examples of this framework in action:
- How this tweet got me a book deal
- How this grip change fixed my slice forever
Flop of the Week
Title: The ONLY Ecommerce Email Marketing Guide You’ll Need
Hook score: -94
Why this flopped: There are a few reasons why this might have flopped:
- In the last year or so, this is the only video with “email marketing” in the title. It might not be the best topic for his channel.
- It might be too far down in the funnel. Optimizing your email marketing has a lot less of a potential audience than, say, finding products to drop ship.
- It might not be compelling enough. I love using “ONLY” in titles, but it’s possible the title just isn’t sexy enough.
Now the first two reasons this might’ve flopped are about the topic, but there’s not much we can do about that now that the video is already published. So let’s brainstorm some ideas to make the title more compelling.
We could add a benefit:
“Copy This Email Marketing Sequence To Blow Up Your Ecom Store In 2025”
We could add some FOMO:
“The $1,000,000 Ecommerce Email Strategy You’re Probably Not Using”
Or we could add more curiosity and be a little more broadly appealing and vague:
“The Simplest Strategy To 10X Your Ecom Store”
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.