I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to see all of the titles and thumbnails from Creator Hooks in one place, check out Creator Hooks Pro.
Not In My House
Title: Plants I Will NEVER Buy Again 🌿 Why I Wouldn’t Own These 10 Houseplants Again
Formula: (Products) I Will NEVER Buy Again (Relevant Emoji) Why I Wouldn’t Own These 10 (Products) Again
Hook score: +362
Why this works:
Negativity – This title is all about warning her audience against houseplants she didn’t like.
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Curiosity – The end of this title is a cliff-hanger — it makes you want to know what the 10 houseplants are.
How you can use this hook: Tell your audience about the products you would never buy again.
Examples of this hook in action:
- Cities I Will NEVER Visit Again 🏛️ Why I Wouldn’t Visit These 5 Cities Again
- Shoes I Will NEVER Buy Again 👟 Why I Wouldn’t Own These 10 Shoes Again
Woman Wisdom
Title: Women are easily attracted to men who know these things
Formula: (Object of Interest) are easily attracted to (Target Audience) who know these things
Hook score: +580
Why this works:
Curiosity – This title builds curiosity because it doesn’t specify what “these things” are, but gets you interested in them, so you have to click and find out.
Desire – This creator’s audience (men) want to easily attract women.
How you can use this hook: Tell your audience that who or what they want to attract are more attracted when they know “these things”.
Examples of this hook in action:
- Money is attracted to people who know these things
- Inner peace is attracted to people who know these things
Write Better YouTube Titles In 1 Hour
I A/B tested 103 YouTube Titles and put all the results into an ebook.
Here’s a sample page:
If you want to see all 103 test results and breakdowns, get the book here.
Helpless Habits
Title: 4 HABITS THAT KEEP GODLY MEN WEAK
Formula: 4 Habits That Keep (Audience) (Unwanted Attribute)
Hook score: +661
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Negativity – This is about habits men should avoid that keep them weak.
How you can use this hook: Tell your audience about the 4 habits that keep them in an unwanted state.
Examples of this hook in action:
- 4 Habits That Keep Musicians Broke
- 4 Habits That Keep Marriages Strained
Reelin and Dealin
Title: How To Create 30 Instagram Reels in 24 Hours with Canva
Formula: How To Create (Number) (Outcome) in (Time Frame) with (Tool)
Hook score: +1589
Why this works:
Desire – This creator’s audience wants to create lots of Instagram Reels fast.
Time Frame – “in 24 Hours” makes this video feel more tangible and exciting — it’s about creating a lot of reels in a short amount of time.
How you can use this hook: Teach your audience how to create lots of products with a simple tool in a short, specific time frame.
Examples of this hook in action:
- How To Create 10 Meals in 1 Hour with an Air Fryer
- How To Create 10 Tweets In 10 Minutes from 1 Blog Post
Mustang Gang
Title: Mustang GT Dark Horse 2024 is Going to be The Game Changer
Formula: (Product) (Upcoming Year) is Going to be the Game Changer
Hook score: +7876
Why this works:
Curiosity – This builds curiosity because it’s talking about a future product, and the future is inherently unknown.
Desire – This creator’s audience loves mustangs and new cars.
Timeliness – This video was published soon after Ford unveiled their plans for the Mustang GT Dark Horse and everybody was talking about it.
How you can use this hook: Tell your audience about an upcoming product that’s going to be a game changer.
Examples of this hook in action:
- iPhone 16 2024 is Going to be the Game Changer
- Marvel’s Thunderbolts In 2024 is going to Change the Game
Flop of the Week
Title: If you’re a Jealous Person, watch this
Hook score: -81
Why this flopped: I think this flopped because nobody gets excited and says, “Hey, I’m a jealous person! This video is for me.”
I have a feeling that it would’ve done better if, instead of labeling the person as jealous, it positioned jealousy as a problem that can be fixed. Something like, “Watch This To STOP Feeling Jealous.”
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here .
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.