I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to see all of the titles and thumbnails from Creator Hooks in one place, check out Creator Hooks Pro.
Daily Dues
Title: English study plan – 20-minute daily English learning routine
Formula: (Subject) study plan – 20-minute daily (Subject) learning routine
Hook score: +357
Why this works:
Desire – This creator’s audience wants to learn English.
Time Frame – “20-minute” learning routine makes this study plain (and therefore, this video) feel more tangible and achievable.
Daily – People love daily tips because they can just plug them into their routine.
How you can use this hook: Tell your audience about a 20-minute daily study plan to help them achieve their goals.
Examples of this hook in action:
- MBA study plan – 20-minute daily study routine
- Physics study plan – 20-minute daily physics learning routine
Motor Mirage
Title: The GENIUS Reason Why F1 Steering Looks BROKEN
Formula: The GENIUS Reason Why (Object) Looks BROKEN
Hook score: +426
Why this works:
Curiosity – There’s contrast between “genius reason” and “looks broken”, which builds curiosity and interest.
How you can use this hook: Tell your audience about a genius reason something in your niche looks broken.
Examples of this hook in action:
- The GENIUS Reason Why the Stock Market Looks BROKEN
- The GENIUS Reason Why Picasso’s Paintings Look WEIRD
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Sewing Secrets
Title: 6 SECRET SEWING TOOLS YOU DID’NT KNOW YOU NEEDED!
Formula: 6 Secret (Industry) Tools You Didn’t Know You Needed!
Hook score: +440
Why this works:
Curiosity – This title makes you feel like you’re getting in on a secret.
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creator’s audience loves learning about sewing tools.
How you can use this hook: Tell your audience about the secret sewing tools they didn’t know they needed.
Examples of this hook in action:
- 6 Secret Productivity Tools You Didn’t Know You Needed!
- 6 Secret Fishing Gadgets You Didn’t Know You Needed!
Terrible Teammates
Title: 10 BIG NFL Names Whose Teammates Are SICK Of Them
Formula: 10 BIG (Entity) Whose (Members) Are SICK Of Them
Hook score: +453
Why this works:
Negativity – There’s lots of drama in this title, and people love drama.
Authority – “Big NFL Names” grabs your attention more than just “NFL Names”. (Plus it builds curiosity by leaving it open-ended, so you want to know who these players are.)
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
How you can use this hook: Tell your audience about a list of negative things that are happening in your niche.
Examples of this hook in action:
- 5 Austin Neighborhoods People Hate Living In
- 10 TikTok Trends Everybody Is Sick Of
Pencil Pursuit
Title: I Tested EVERY Colored Pencil in the WORLD!
Formula: I Tested EVERY (Object) in the WORLD!
Hook score: +492
Why this works:
Desire – This creator’s audience is into colored pencils.
Credibility – This title makes you feel like this video is legit, so you’re more likely to watch it.
Epic – Testing every colored pencil “in the WORLD!” makes this video feel epic.
How you can use this hook: Pick out a tool your audience loves and test every option in the world.
Examples of this hook in action:
- I Tested EVERY Habit Tracker in the WORLD!
- I Tested EVERY Pizza Place in NYC!
Flop of the Week
Title: 10 Times Fans Were Caught Crying Over Their Team in the Stands
Hook score: -71
Why this flopped: This title and thumbnail don’t fit with the rest on this channel and they don’t call out this channel’s core audience.
Every other video on this channel is about the NFL, and these creators make it obvious they’re about the NFL.
They have “NFL” in the title and NFL players in the thumbnails.
But not this one.
So the next time you make a video, make sure it’s about a topic your audience wants to watch on your channel, and make it obvious in the title and thumbnail that your video is about that topic.
Alright, that wraps up this week’s Creator Hooks!
Have any questions about the hooks in this edition?
Reply to this email and let me know!
And if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
Here’s to the war on boring content.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.