I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
The One and Only
Title: The ONLY CAMERA you will ever need…
Framework: The ONLY (Entity) you will ever need…
Hook score: +446
Why this works:
Desire – This creator’s audience loves cameras.
Curiosity – This builds curiosity two ways:
- This opens a loop and makes you wonder what the camera is and why you need it.
- “ONLY” adds a constraint which makes this more interesting.
How you can use this framework: Tell your audience about the only thing they’ll ever need.
Examples of this framework in action:
- The ONLY COUNTRY you need to visit…
- The ONLY PRODUCTIVITY HACK you will ever need…
“Yes, this is deer, who’s calling?”
Title: #1 Rule For Calling Deer
Framework: #1 Rule For (Activity or Goal)
Hook score: +575
Why this works:
Desire – This creator’s audience wants to know how to call deer.
Curiosity – This opens a loop and makes you wonder what the #1 rule is.
How you can use this framework: Tell your audience about the #1 rule for doing something they want to do.
Examples of this framework in action:
- #1 Rule For Driving The Ball Farther
- #1 Rule For Losing Weight
Generate Better Ideas Faster
The best ideas are created by taking topics that have proven to work on your channel and remaking them different ways.
We just updated Creator Hooks Pro so you can now see your proven topics in the generator and generate ideas with just 1 click:
If you want to give it a try, you can sign up for Creator Hooks Pro here.
P.S. Here’s a big win from one of our customers:
“Creator Hooks Pro gave me inspiration for the title of one of my latest videos. It’s a 1 of 10 and already over 100K views in 4 days!”
– Ilana Weigensberg Schattauer, Life Well Cruised, 348K subscribers
Speedy Supplements
Title: How This Supplement Is Changing the Sport of Running
Framework: How This (Controversial Entity) Is Changing (Industry)
Hook score: +780
Why this works:
Curiosity – This title opens two loops:
- “This Supplement” is open-ended and makes you want to know what the supplement is.
- “Changing” is also open-ended. What’s changing about it?
Negativity – There’s a hint of controversy here since typically people don’t like supplements changing their sport, and the thumbnail text in red supports the thought that this is a negative change.
How you can use this framework: Tell your audience that something is changing your industry, but build curiosity by not specifying exactly what it is or how it’s changing it.
Examples of this framework in action:
- How This Instrument Is Changing the Music Industry
- How This New Tool Is Changing the Crafting Industry
Bringing the Drama
Title: When Tennis turns into WAR! (Federer vs Medvedev)
Framework: When [Entity] turns into WAR! ([Authority Figure] vs [Authority Figure])
Hook score: +889
Why this works:
Epic – Describing a tennis match as turning into “WAR” makes this feel way more epic and exciting.
Negativity – This title brings a lot of conflict, which people love.
Authority – Federer and Medvedev grab attention here because they’re both popular tennis players.
How you can use this framework: Tell your audience about a battle between two big names in your industry and describe it as something turning into WAR.
Examples of this framework in action:
- When Camera Releases turn into WAR! (Canon vs Sony)
- When F1 turns into WAR!
Daily Dirt Destroyers
Title: 10 things people with Clean Homes do DAILY | Clean Home Habits
Framework: 10 things people with (Desirable Possession) do DAILY | (Desirable Possession) Habits
Hook score: +2926
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creator’s audience wants a clean home.
Authority – This leverages the authority of “people with Clean Homes”.
Daily – Doing something daily makes it feel more tangible and interesting.
How you can use this framework: Tell your audience about 10 things people who have what they want do daily.
Examples of this framework in action:
- 10 things people with 6 Packs do DAILY | Clean Eating Habits
- 5 things billionaires do DAILY
A/B Test of the Week
Calling out beginners in your title is one of the easiest ways to get more views.
Beginners are the biggest, hungriest, most eager-to-learn part of any audience.
And when you make them feel like your video was made just for them, they’re more likely to click.
You can call out beginners two ways:
- You can be obvious and use the word “beginners”.
- You can imply your video is for beginners, like how title B used the words, “Your First”.
If you want to see 100+ other test results like this, you can get the 103 YouTube AB tests ebook here.
And if you want to run your own A/B tests, I used thumbnailtest.com to run this test (affiliate link).
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.