I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to see all of the titles and thumbnails from Creator Hooks in one place, check out Creator Hooks Pro.
Decorating Decrees
Title: 10 Home Decorating Rules that changed my life!
Formula: 10 (Niche) Rules that changed my life!
Hook score: +354
Why this works:
Desire – This creator’s audience is into home decorating rules. Plus, “changed my life” makes these rules seem even cooler.
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
How you can use this hook: Tell your audience about the rules that changed your life.
Examples of this hook in action:
- 10 Wood Working Rules that changed my life!
- 10 Graphic Design Rules that changed my life!
Buying Time
Title: ⚡️ Is it time to buy? Housing Market Update ✨
Formula: ⚡️ Is it time to (Action)? (Niche) Update ✨
Hook score: +536
Why this works:
Curiosity – This builds curiosity by asking a question.
Desire – This creator’s audience loves housing market updates.
Timeliness – This is about what’s happening in the housing market right now.
How you can use this hook: Ask if it’s time to take an action your audience has been waiting on, then give them an update.
Examples of this hook in action:
- ⚡️ Is it time to Sell? Crypto Update ✨
- Is it time to Fish? Spring Trout Update 🎣
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Don’t Do These
Title: ACCOUNTANT EXPLAINS: Money Habits Keeping You Poor
Formula: (Authority Position) Explains: (Niche) Habits Keeping You (Unwanted State)
Hook score: +1904
Why this works:
Negativity – This is all about the fear of staying poor and trying to avoid it.
Authority – This video feels more believable because its from an accountant.
How you can use this hook: If you’re a professional, let the audience know at the beginning of the title. Then, tell them about the habits that are keeping them in an unwanted state.
Examples of this hook in action:
- TRAINER EXPLAINS: Eating Habits Keeping You Fat
- Marriage Counselor EXPLAINS: Communication Habits Keeping You Distant
Fishy Findings
Title: This STUDY Changes EVERYTHING We Know About BASS FISHING
Formula: This STUDY Changes EVERYTHING We Know About (Niche)
Hook score: +2234
Why this works:
Credibility – The fact that this video is about a study makes you feel like it’s legit, so you’re more likely to watch it and trust what it says.
Curiosity – This title opens a loop because it starts a story, but doesn’t finish it.
How you can use this hook: Tell your audience about a study that changes everything you know about a topic they’re interested in.
Examples of this hook in action:
- This STUDY Changes EVERYTHING We Know About YouTube
- This STUDY Changes EVERYTHING We Know About Learning a New Language
Walkin on Water
Title: How Fast Can You Touch Water in Every Sonic Game?
Formula: How Fast Can You (Negative Action) in Every (Entity)?
Hook score: +3594
Why this works:
Curiosity – This builds curiosity by asking a question.
Negativity – This video is about touching water, which essentially kills Sonic.
How you can use this hook: Ask how fast you can do something negative.
Examples of this hook in action:
- How Fast Can I Lose $100 In Every Casino Game?
- How Fast Can You Kill The Battery In Every Smart Phone?
Flop of the Week
Title: Should you consider a 1031 Exchange?
Hook score: -93
Why this flopped: Titles that mention benefits, hopes, and fears typically do better than titles that get into nerdy specifics, like this one.
Plus, this video is only 1:42. It seems like either shorts or longer videos work best on YouTube right now… not videos stuck in the middle like this one.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.