I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
Btw, if you want to save more time and use a title generator that pulls from all the titles ever featured in Creator Hooks, check out Creator Hooks Pro.
Ice Ice Baby
Title: Pour Dollar Store gems into ice water to make jaw dropping home decor (that looks super expensive)
Framework: [Action with Accessible Items] to [Achieve Goal] (that looks super [Desirable Attribute])
Hook score: +322
Why this works:
Curiosity – The title builds curiosity three ways:
1) It’s odd and counterintuitive that pouring dollar store gems into ice water will lead to nice home decor.
2) There’s contrast between “Dollar Store gems” and “home decor (that looks super expensive)”
3) It opens a loop because it makes you want to know what will happen.
The thumbnail builds curiosity because it shows the scene right before something happens.
Desire – This channel’s audience is into home decor that looks expensive.
How you can use this framework: Tell your audience to do something odd to get something they want. To really make this work well, have the thumbnail show the moment right before something happens.
Examples of this framework in action:
- Pour salt in your water to feel energized all day
- Slow down your golf swing to hit the ball farther (and straighter)
Full Frame Fam
Title: Do you REALLY need Full Frame? (APS -C Vs Full Frame Vs Medium Format)
Framework: Do you REALLY need [Item]? ([Option A] Vs [Option B] Vs [Option C])
Hook score: +355
Why this works:
Curiosity – This title builds curiosity by asking a common question. The “Vs” at the end also build curiosity because you want to see how they compare.
How you can use this framework: Ask a common question your audience has and then compare some of their options.
Examples of this framework in action:
- Do you REALLY need LinkedIn to get a job? (Twitter Vs LinkedIn Vs Old School Networking)
- Do you REALLY need a smoker to make delicious ribs? (Smoker Vs Grill Vs Oven)
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Houston, We Have A Problem
Title: The NEW LOOK Golden State Warriors Are A PROBLEM
Framework: The NEW LOOK (Entity) (Exciting Description)
Hook score: +619
Why this works:
Timeliness – People love news and new things. The Warriors got some new players this offseason and this video was published the day after their first preseason game, so it was everybody’s first chance to see the “NEW LOOK Golden State Warriors”.
Negativity – The word “PROBLEM” is dramatic in a good way.
Desire – Even though this title says the Warriors are a “PROBLEM”, it means they’re awesome, and since this channel is a channel about the Warriors, the audience loves it.
How you can use this framework: Tell your audience that something new is awesome (in a dramatic, roundabout way).
Examples of this framework in action:
- The NEW LOOK Louis Vuittons Are Here To Kill
- The NEW LOOK Mustang GT Is A PROBLEM
This Is Bananas
Title: Just Bury Bananas in the Garden and This Happens
Framework: Just (Simple Action) and This Happens
Hook score: +705
Why this works:
Curiosity – The title and thumbnail both open a loop because they make you want to what will happen. The thumbnail is amazing because it’s a mid-action shot and it’s a shot of somebdoy doing something a little odd.
How you can use this framework: Tell your audience to do something simple and allude to something interesting happening.
Examples of this framework in action:
- Just Keep Drawing Circles and This Happens
- I Invested $500 per month for 5 years and this happened
All Is (Not) Fair In Love & War
Title: Why you Must NOT Shoot Medics in War
Framework: Why you Must NOT (Seemingly Obvious Activity You Would Do)
Hook score: +707
Why this works:
Curiosity – This is counterintuitive because you would assume you can shoot anybody in war.
A simple way to build curiosity is to tell people what not to do, instead of telling them what to do.
How you can use this framework: Tell your audience that they should NOT do something that is seemingly obvious you would do.
Examples of this framework in action:
- Why you Must NOT Take A Cold Shower After Working Out
- Why you Must NOT Give A Girl Your Phone Number
Flop of the Week
Title: Do THIS around your toilet (GENIUS new flooring hack!)
Hook score: -97
Why this flopped: The thumbnail earlier in this newsletter from this same channel about pouring Dollar Store gems into ice water shows something simple.
And this title is about a new flooring “hack”…
But getting on your hands and knees and painting your entire bathroom floor does not feel like a simple hack.
Plus, the thumbnail of pouring Dollar Store gems into ice water shows something just about to happen, while this thumbnail kinda uses the same strategy, it’s not as clear and simple, so it’s not as effective.
So the biggest lesson from this video is if you’re showing a hack, make it simple and easy.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.