I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
The Moment Before
Title: This Is What ALWAYS Happens Before A Real Estate Crash
Framework: This Is What ALWAYS Happens Before (Dramatic Event)
Hook score: +315
Why this works:
Curiosity – This opens a loop and makes you wonder what happens before a real estate crash.
Warning – There’s a warning here that a real estate crash is about to happen.
Moment – Talking about specific moments, like what happens before a real estate crash, often make for great videos.
How you can use this framework: Tell your audience what always happens before something bad.
Examples of this framework in action:
- This Is What ALWAYS Happens Before A Tech Bubble Bursts
- This Is What ALWAYS Happens Before You Get A Heart Attack
Balloon Boy
Title: Weirdest LEGO Minifigures Ever Made…
Framework: Weirdest (Entities) Ever Made…
Hook score: +550
Why this works:
Curiosity – Using words like “weirdest” (or strangest, oddest, etc) is probably the easiest way to build curiosity.
Epic & Extreme- “Weirdest” and “Ever Made” gives this video an extreme and epic feel.
How you can use this framework: Tell your audience about the weirdest things ever made in your niche.
Examples of this framework in action:
- Weirdest Vegetables I’ve Ever Grown…
- Weirdest Fashion Trends In History…
If you have an educational channel and you want to:
- Write better YouTube titles
- Grow your channel
- Save time
“Creator Hooks Pro’s title generator helped with this title and this one video has made $3,000 in Adsense alone.”
– Gjeebs, 209K subscribers
Forbidden 4
Title: Never Say These 4 Things at Work (Protect Your Job)
Framework: Never [Action] These 4 Things at [Place] (Protect Your [Possession])
Hook score: +718
Why this works:
Warning – Warnings like this do a great job of grabbing people’s attention.
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
How you can use this framework: Tell your audience to never do some specific things in order to protect what they have.
Examples of this framework in action:
- Never Say These 4 Things on a First Date (Don’t Ruin It)
- Never Say These 5 Things in Your YouTube Title
Funny Fixations
Title: 9 Strange Habits You Pick Up in the Military
Framework: 9 Strange Habits You Pick Up (in Entity)
Hook score: +1693
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
Strange – Using words like “strange” (or weird, odd, etc) is probably the easiest way to build curiosity.
How you can use this framework: Tell your audience about strange habits you pick up in your unique situation. The goal with this video is to make the audience watch and say, “Hey, that’s me!”
Examples of this framework in action:
- 9 Strange Habits You Pick Up as a Guitarist
- 9 Strange Habits You Pick Up as a Photographer
Winter Wisdom
Title: What Mountain Men Understood About Cold That We Forgot
Framework: What (Authority Figures) Understood About (Problem) That We Forgot
Hook score: +20883
Why this works:
Authority – “Mountain Men” are the pros when it comes to surviving the cold.
Curiosity – “That We Forgot” makes you feel like you’re getting in on a long-forgotten secret.
How you can use this framework: Tell your audience about what the pros understand about a problem that “we forgot”.
Examples of this framework in action:
- What Old Money Tycoons Understood About Wealth That We Forgot
- What Japanese Samurai Understood About Mental Toughness That We Forgot
Flop of the Week
Title: The Dollar-by-Dollar Plan to Your First Rental Property
Hook score: -81
Why this flopped: This title is probably not clear enough. What exactly does “Dollar-by-Dollar” mean?
Is it about exactly how much it costs to buy your first rental property? Maybe that’d be a better title:
“Exactly How Much It Costs To Buy Your First Rental Property”
He also dropped a great line in his intro: “If I had to start over today, this is exactly what I’d do, paycheck to paycheck”. That angle would probably make a good title, too:
“How I’d Buy My First Rental Property (If I Had To Start Over)”
Or, since the new year is just around the corner, we could drop “in 2026” in the title:
“How I’d Buy My First Rental Property (In 2026)”
TLDR: if your video fails at first, try a new angle. And always make sure your titles are clear.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.