I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Elite DNA
Title: The DNA That Makes Dobermans Unlike Any Other Dog on Earth
Framework: The (Official-sounding attribute) That Makes (Specific entity) Unlike Any (Broader entity) on Earth
Hook score: +2154
Why this works:
Believability – The fact that this is about their DNA and not just somebody’s opinion makes this feel more believable.
Curiosity – This sparks two questions in the audience’s mind:
- What about their DNA is unique?
- How does that make them different than other dogs?
How you can use this framework: Tell your audience about the DNA (or some other scientific or official-sounding thing) that makes something in your niche unique.
Examples of this framework in action:
- The Engineering That Makes Porsche 911s Unlike Any Other Car on Earth
- The Process That Makes Wagyu Unlike Any Other Beef on Earth
Psychology Secrets
Title: Psychology says you can land any job once you understand these 6 principles
Framework: Psychology says you can (Achieve any goal) once you understand these 6 principles
Hook score: +2846
Why this works:
Believability – Just like the title above, “Psychology” makes this video more believable because it’s psychology- and science-backed.
Desire – This creator’s audience would love to land any job.
Curiosity – This opens a loop and makes you want to know what these 6 principles are.
How you can use this framework: Tell your audience that psychology says they can achieve any big goal once they understand a handful of principles.
Examples of this framework in action:
- Psychology says you can learn any skill once you understand these 6 principles
- Psychology says you can persuade anyone to do anything once you understand these 3 principles
If you have an educational YouTube channel and you want to:
- Write better YouTube titles
- Grow your channel
- Save time
Check out Creator Hooks Pro here.
P.S. Here’s a big win from a Creator Hooks Pro customer:
“Creator Hooks Pro has helped me understand how to turn a boring video concept into a brilliant concept that appeals to the masses.”
– Brady Winder, Strategist at Essential Craftsman, 1.48M Subscribers
Daily Drawing
Title: How to get 1% better at Drawing everyday
Framework: How to get 1% better at (Activity) everyday
Hook score: +2881
Why this works:
Desire – This creator’s audience would love get better at drawing every day.
Daily – People love daily tips because they’re simple and easy to understand.
How you can use this framework: Tell your audience how to get 1% better at something every day.
Examples of this framework in action:
- How to get 1% better at Vibe coding every day
- How to get 1% better at Guitar every day
Budget Bike
Title: Why Americans STILL Ignore the $2,000 Motorcycle That RULES the World
Framework: Why (Group) STILL Ignore the (Entity) That RULES the World
Hook score: +4876
Why this works:
Curiosity – It’s counterintuitive that Americans would ignore a cheap bike that apparently is popular everywhere else. (Well, maybe not…)
Price – Dropping in the price shows the audience that this is an affordable bike, which is better than just describing it as affordable.
How you can use this framework: Tell your audience why somebody is still ignoring a better option or making a weird mistake.
Examples of this framework in action:
- Why Americans STILL Ignore the $100 Phone That RULES the World
- Why Runners STILL Ignore The $80 Shoes That Save Your Feet
Married Money Mistakes
Title: Hidden Social Security Rule Costing Couples Thousands (Most Miss This)
Framework: Hidden [Entity] Rule Costing [Specific audience] [Big cost] (Most Miss This)
Hook score: +14285
Why this works:
Curiosity – This builds curiosity in two ways:
- It opens a loop and makes you want to know what this rule is.
- It builds secrecy by describing the rule as “hidden” and saying that most miss it.
Fear – Nobody wants to lose out on thousands of dollars from a hidden rule.
How you can use this framework: Tell your audience about a hidden rule with a big cost that most miss.
Examples of this framework in action:
- Hidden Metabolism Glitch Giving You Extra Belly Fat (Most Miss This)
- Hidden Instagram Algorithm Rule Costing You Thousands of Views (Most Miss This)
Flop of the Week
Title: Most People Will Be Unemployable in 5 Years. Here’s Why.
Hook score: -97
Why this flopped: I see two problems with this title:
First, it’s a little unclear. Why will the people be unemployable? Because they’re entrepreneurs and won’t want to be employed? Or because nobody wants to hire them? I first read it as the second option, but I’m not quite sure.
And here’s a good rule my boss used to always tell me: “If you confuse, you lose.”
It’s the second option (I had to watch the video to make sure), and that brings us to this second problem:
What if I had a channel about how to grow on YouTube and I made a video titled, “Most People’s YouTube Channels Will Be Over in 5 Years. Here’s Why.” Would you watch that?
I don’t know about you, but I probably wouldn’t watch that because that’s not what I’m trying to hear right now. I want tips and hope for a bright future.
So what can we do instead? Here are some titles that have worked well for her channel:
- “Psychology says you can land any job once you understand these 6 principles” (444K views)
- “Tell Me About Yourself (Copy This Answer)” (154K views)
- “5 Signs Your Interview Went Well (From a Former Recruiter)” (40K views”
- “I Read 10,000 Cover Letters. This One Wins (And it is only 3 sentences)” (31K views)
Looking at these, they’re all benefit-driven and/or tactical.
Taking those as inspiration, here are some other ways we could title this video:
- “AI is coming for your job. Do this in 2026 to save your career.” (This still uses fear, but also promises helpful tactics.)
- “Do these 5 things to land your DREAM JOB (even if ai takes over the world)”
- “How to be better than your coworkers and land any job you want”
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.