I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Sleeping Savior
Title: Sleep Less than 7 Hours? This Exercise Can Save You
Framework: (Problem)? This (Activity) Can Save You
Hook score: +709
Why this works:
Negativity – This calls out the right audience by asking who’s struggling with a specific problem.
Curiosity – This opens a loop and makes you want to know what this exercise is.
Desire – If you struggle with sleep, you’d love to learn about an exercise that can save you.
How you can use this framework: Call out the right audience by asking if they struggle with a problem, then introduce something that can save them.
Examples of this framework in action:
- Suck at cooking steak? This video can save you
- Cops pulled you over? These 4 words can save you
The Psychology of Me
Title: The Psychology of People Who Love Staying At Home
Framework: The Psychology of People Who (Specific attribute)
Hook score: +786
Why this works:
Specific Audience – This calls out a specific group of people: “People Who Love Staying At Home”.
Desire – Pretty much everybody wants to know more about themselves, so this style of title delivers on that.
Curiosity – “The Psychology of” builds curiosity because it’s open-ended and makes you want to know more.
How you can use this framework: Tell your audience about the psychology of a specific group of people.
Examples of this framework in action:
- The Psychology of People Who Love Traveling Alone
- The Psychology of People Who Are Addicted To Learning Languages
If you have an educational channel and you want to:
- Write better YouTube titles
- Grow your channel
- Save time
P.S. Here’s a big win from a Creator Hooks Pro customer:
“The Creator Hooks Pro title generator gave me inspiration for this title and it’s made $4,850 in adsense alone.”
– Jeff Hampton, Hampton Law, 360K Subscribers
Speaking Secrets
Title: I became fluent in English by doing this one thing!
Framework: I (Achieved goal) by doing this one thing!
Hook score: +2330
Why this works:
Desire – This crestor’s audience would love to become fluent in English.
Curiosity – This opens a loop and makes you want to know what this one thing is.
Scarcity – By making this video about just one single thing, it increases the value and interest in the thing.
How you can use this framework: Tell your audience that you achieved a goal by doing “this one thing”.
Examples of this framework in action:
- I became great at the piano by doing this one thing!
- I added 20 yards to my driver swing by doing this one thing!
Cruise Choose
Title: Which Cruise Line to Choose in 2026 – RANKED WORST TO BEST!
Framework: Which (Entity) to Choose in (Upcoming year) – RANKED WORST TO BEST!
Hook score: +6734
Why this works:
Desire – This creator’s audience is into cruise lines.
Curiosity – This builds curiosity because you want to know which cruise lines are the best and worst.
Timeliness – Dropping in the upcoming year at the turn of the year is a great way to grab the audience’s attention and let them know your video is relevant right now.
How you can use this framework: Rank the options in your niche from worst to best for this year.
Examples of this framework in action:
- Which New SUV to Choose in 2026 – RANKED WORST TO BEST!
- Which Orlando Neighborhood to Choose in 2026 – RANKED WORST TO BEST!
Jokes to Jams
Title: 10 JOKE Songs That Became Global Hits!
Framework: 10 (Jokes) That Became (Big successes)!
Hook score: +38986
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
Curiosity – This builds curiosity in two ways:
- It opens a loop and makes you wonder what these songs are.
- The contrast between “joke songs” and “global hits” also builds curiosity.
How you can use this framework: Tell your audience about unserious things that became huge successes.
Examples of this framework in action:
- 10 JOKE Products That Became Billion-Dollar Brands!
- 10 DUMB Bets That Made People Millionaires
Flop of the Week
Title: If You Drink Bottled Water, To-Go Coffee, & Eat Canned Soup – Watch THIS Immediately
Hook score: -96
Why this flopped: Normally, I’d tell you to change this title to make it more focused, like “If You Drink To-Go Coffee, Watch THIS Immediately”.
But that was their first title, so I’m assuming it flopped as well:
I still stand by that advice. I typically try to avoid using the word “and” in titles to try to make them as focused as possible. That helps a title be easier to read and more emotionally impactful.
However, that clearly didn’t work here. So what can we do?
One thing we could do is be more direct:
“Stop Drinking To-Go Coffee Right Now”
Or, we could double down on the toxins idea if we think people like that:
“You’re Accidentally Drinking Toxins Every Morning”
Or, we could just totally switch the angle:
“This Changed How I Drink Coffee Forever”
TDLR: If your video flopped, be more direct and emotional, or try a totally new angle to see if it’ll help you get more views.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.