I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
People love new
Title: 5 New RV Hacks I’ve Never Done Before!
Framework: 5 New (Niche) Hacks I’ve Never Done Before!
Outlier score: 4.6x
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
Desire – This creator’s audience is into RV hacks.
New – People love new things, so “New” and “I’ve Never Done Before” both promise that here.
How you can use this framework: Tell your audience about new hacks you’ve never done before.
Examples of this framework in action:
- 5 New Gardening Hacks I’ve Never Done Before!
- 5 New Keto Recipes I’ve Never Tried Before!
Highway to $100K
Title: If I Wanted to Make My First $100K in 2026, I’d Do This
Framework: If I Wanted to (Achieve goal for the first time) in (Current year), I’d Do This
Outlier score: 4.7x
Why this works:
Desire – This creator’s audience would love to make their first $100K.
Beginners – “Make My First $100K” calls out beginner(ish) people on this journey, so it’s a pretty broad audience. Also, people looking to make their first $100K feel like this video was made specifically for them.
Curiosity – Not specifying what “This” is opens a loop and makes you want to know what he’d do.
Year – Dropping in the current year lets the audience know this is relevant right now.
How you can use this framework: Tell your audience what you’d do if you want to achieve a goal for the first time this year.
Examples of this framework in action:
- If I Wanted to Get My First Girlfriend in 2026, I’d Do This
- If I Wanted to Learn Guitar In 2026, I’d Do This
New Creator Hooks is Here!
We’ve been working hard for the last 3 months and have totally rebuilt Creator Hooks.
Here are some of the new features:
- An AI chatbot to generate titles and thumbnail text, and help you with strategic decisions
- An outlier database so you can easily find proven videos for inspiration
- Ability to follow channels you like and get a feed of their latest videos
- A title and thumbnail preview tool to help you decide which title and thumbnail to go with
You can try it for free here: https://app.creatorhooks.com/
P.S. Here’s what one person said about it:
Pretty Practices
Title: 5 Weird Beauty Habits That ACTUALLY Improved My face (a lot)
Framework: 5 Weird [Niche] Habits That ACTUALLY Improved [Possession] (a lot)
Outlier score: 7.2x
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
Desire – This creator’s audience would love to improve their face (a lot).
Curiosity – This builds curiosity in two ways:
- The word “Weird” automatically builds curiosity.
- It’s counterintuitive that weird beauty habits would actually improve your face.
How you can use this framework: Tell your audience about weird habits that actually helped you achieve a goal.
Examples of this framework in action:
- 5 Weird Photography Habits That ACTUALLY Improved My Pictures (a lot)
- 5 Weird Investing Habits That ACTUALLY Made Me Rich (really rich)
Fluency Failure
Title: Everyone Learns Languages Wrong (Here’s What Works)
Framework: Everyone [Action] Wrong (Here’s What Works)
Outlier score: 7.5x
Why this works:
Negativity – This leverages the fear that you’re learning languages wrong.
Social Proof – The word “Everyone” calls out the viewer, saying they’re probably learning languages wrong, but also makes it a little more believable they’re doing it wrong because everybody else is, too.
Curiosity & Desire – The “(Here’s What Works)” at the end opens a loop and makes a promise, so it builds both curiosity and desire.
How you can use this framework: Tell your audience that everyone is doing something wrong, and promise to tell them what works.
Examples of this framework in action:
- Everyone Uses ChatGPT Wrong (Here’s The Best Way)
- Everyone Visits The Wrong European Cities (Here’s Where You SHOULD Go)
Grandma’s Gems
Title: Grandma’s 9 Easy Golden Sewing Tips in 5 Minutes!
Framework: (Authority Figure’s) 9 Easy Golden (Activity) Tips in 5 Minutes!
Outlier score: 11.6x
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
Authority – When it comes to sewing tips, Grandmas are authority figures.
Desire – This channel’s audience is into easy sewing tips.
Time Frame – The time frame of “5 Minutes” adds to the desire (it’s short), sets expectations, and makes this video feel more tangible (and, therefore, more interesting).
How you can use this framework: Tell your audience about an authority figure’s easy tips in a short time frame.
Examples of this framework in action:
- Warren Buffett’s 7 Easy Investing Tips in 5 Minutes
- 9 Simple Caveman Outdoor Survival Tips in 5 Minutes!
Flop of the Week
Title: RV Furnace Upgrade! Fogatti RV Furnace Install.
Outlier score: 0.25x
Why this flopped: This is a very narrow title — unless you’re specifically wanting to know about the Fogatti RV Furnace, you’re likely not interested in this video.
There are a few things we could do about this:
First, we could accept that this video will get fewer views in the short term.
The viewers it does get are probably very valuable if you’re an affiliate for the Fogatti RV Furnace, and it may keep getting more views over time by ranking in search.
Or, if we just wanted to maximize views, we could make the title more broadly appealing. Here are some examples:
“I Wish Somebody Told Me About This RV Upgrade 10 Years Ago”
“This Simple RV Upgrade Has Changed My RV Experience Forever”
These only focus on the benefit and building curiosity.
If you find yourself in this situation, the answer depends on your goals for the video and for your channel in general.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.