I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Swing Secrets
Title: Everyone’s Iron Swing Is BAD Until They Learn This!
Framework: Everyone’s (Possession or Attribute) Is BAD Until They Learn This!
Hook score: +309
Why this works:
Curiosity – This opens a loop and makes you want to know what “This” is.
Negativity – This calls out a pain point to grab people’s attention and interest.
How you can use this framework: Tell your audience that everyone’s something is bad until they learn “this”.
Examples of this framework in action:
- Everyone’s Bench Press Is BAD Until They Learn This!
- Everyone Sucks at Piano Until They Learn This!
AI Acceleration
Title: You’re Not Behind (Yet): How to Learn AI in 17 Minutes
Framework: You’re Not Behind (Yet): How to Learn [Subject] in [Short time frame]
Hook score: +419
Why this works:
Fear – This addresses a big fear the audience might have that they’re behind.
Desire – This creator’s audience would love to learn AI.
Time Frame – The time frame of “17 Minutes” does two things:
- It adds to the desire because 17 minutes isn’t that long to learn something exciting and valuable.
- It makes the video more tangible and specific (and, therefore, more interesting).
How you can use this framework: Tell your audience that they’re not behind (yet) and how to learn something interesting in a short time frame.
Examples of this framework in action:
- You’re Not Behind (Yet): Make Your Retirement Investment Plan in 9 Minutes
- You’re Not Behind (Yet): Learn to Master YouTube in 17 Minutes
- Write better YouTube titles
- Grow your channel
- Save time
Check out Creator Hooks Pro here.
P.S. Here’s a big win from a Creator Hooks Pro customer:
“The Creator Hooks Pro title generator gave me inspiration for this title and it’s made $4,850 in adsense alone.”
– Jeff Hampton, Hampton Law, 360K Subscribers
Traffic Tricks
Title: 5 Tricks That End a Traffic Stop Fast (Lawyer Explains)
Framework: 5 Tricks That End [Problem] Fast ([Authority figure] Explains)
Hook score: +521
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
Desire – Most people would love to end a traffic stop fast.
Speed – People love speed and dropping in “Fast” satisfies that desire.
Authority – Dropping in “(Lawyer Explains)” adds some trust and credibility to this video.
How you can use this framework: Tell your audience about tricks to stop something bad fast, explained by an authority figure.
Examples of this framework in action:
- 5 Tricks That Stop Puppy Biting Fast (Dog Trainer Explains)
- 5 Tricks To Stop A Fight With Your Spouse Fast (Therapist Explains)
Just a Simple Sentence
Title: Blindsided at Work? Use This One Sentence to Take Your Power Back
Framework: (Problem)? Use This One Sentence to (Solve problem)
Hook score: +6631
Why this works:
Pain Point – This starts with a problem or pain point to grab the right audience’s attention and interest.
Desire – People who are blindsided likely want to take their power back.
Curiosity – This opens a loop and makes you want to know what this one sentence is.
Scarcity – “This One Sentence” brings more focus on the sentence and makes it more valuable and interesting.
How you can use this framework: Call out the right audience with a specific problem, then tell them to use one sentence to solve the problem.
Examples of this framework in action:
- Blindsided by a Tantrum? Use This One Sentence to Calm Your Toddler Down
- Blindsided with a Surprise Test? Use This One Trick To Study Faster
Secret Screws
Title: Many people don’t know the secret of the screws located here.
Framework: Many people don’t know the secret of (Specific entity).
Hook score: +7107
Why this works:
Curiosity – This builds curiosity by talking about a secret.
How you can use this framework: Tell your audience that many people don’t know the secret of a common thing.
Examples of this framework in action:
- Many people don’t know the secret of this grip on your golf club.
- Many people don’t know the secret of this button on your camera.
Flop of the Week
Title: The One Sentence That Takes You From IRRELEVANT TO HIGH STATUS AT WORK
Hook score: -99
Why this flopped: I think this flopped because it’s too vague. What does high status mean? Does it mean a promotion? A raise?
And the thumbnail text doesn’t really seem to fit with the title.
This video might’ve done better if the title was about a more specific desire and the thumbnail text supported it. Maybe something like:
Title: “The One Sentence That Gets You A Raise At Work”
Thumbnail text: “Say This To Get A Raise”
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.