I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Ballin or Bustin
Title: What Happened To Every QB Taken #1 Overall?
Framework: What Happened To Every (Early successful entity)?
Hook score: +689
Why this works:
Curiosity – This builds curiosity by asking a question.
Tension – The tension between #1 QBs and the uncertainty about how their careers turned out also builds curiosity.
“Every” – Words like “every” make the video feel epic, complete, and interesting.
How you can use this framework: Ask what happened to things or people that were projected to be successful.
Examples of this framework in action:
- What Happened To Every Disney Channel Child Star?
- What Happened To Every Startup That Took Money On Shark Tank?
Clear Communication
Title: 9 Habits for Clearer Speaking (I Wish I Knew Sooner)
Framework: 9 Habits for [Goal] (I Wish I Knew Sooner)
Hook score: +734
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creators audience would love to speak clearer.
Regret – There’s a hint of regret with “(I Wish I Knew Sooner)” to increase the value of these habits.
Habits – “Habits” is one of those power words that often works well on YouTube.
How you can use this framework: Tell your audience about habits to help achieve a goal you wish you knew sooner.
Examples of this framework in action:
- 9 Habits for Healthy Knees (I Wish I Knew Sooner)
- 7 Habits for Fast Guitar Playing (I Wish I Knew Sooner)
- Write better YouTube titles
- Grow your channel
- Save time
“Creator Hooks Pro’s title generator helped with this title and this one video has made $3,000 in Adsense alone.”
– Gjeebs, 209K subscribers
Graduation
Title: In 4 minutes I’ll make you stop consuming, and start creating
Framework: In 4 minutes I’ll make you stop (Unwanted action), and start (Desired action)
Hook score: +841
Why this works:
Time Frame – The time frame of 4 minutes makes this video feel more tangible and also increases the value because it makes you feel like you’re getting a lot for a little.
Desire – This creator’s audience wants to start creating.
Negativity – A huge part of this title’s success is moving away from something bad.
How you can use this framework: Tell your audience that in a short time, you’ll make them stop doing something they don’t want to do and start doing something they do want to do.
Examples of this framework in action:
- In 4 minutes I’ll make you stop procrastinating, and start studying
- In 4 minutes I’ll make you stop wasting money, and start investing
Casino Collapse
Title: Las Vegas Is Only For Rich People Now. No Wonder It’s Empty.
Framework: (Entity) Is Only For (Negative entity) Now. No Wonder It’s (Negative state).
Hook score: +1286
Why this works:
Negativity – People are drawn to dramatic, resentful, conspirational statements like this.
How you can use this framework: Tell the story of how something is going downhill, and no wonder it’s struggling.
Examples of this framework in action:
- TV Requires 8 Streaming Services Now. No Wonder People Are Pirating Shows.
- NFL Is Rigged Now. No Wonder Ratings Are Plummeting.
Memory Method
Title: The Japanese Student Routine That Helps You Remember EVERYTHING
Framework: The (Authority) Routine That Helps You (Achieve Big Goal)
Hook score: +2451
Why this works:
Authority – Many people respect Japanese students, so labeling this the “Japanese Student Routine” builds credibility and increases the audience’s desire to watch it.
Desire – This creator’s audience would love to remember everything.
How you can use this framework: Tell your audience about the routine of a respected group to achieve a goal.
Examples of this framework in action:
- The Bulgarian Lifting Routine To Squat 400 lbs
- The Icelandic Morning Ritual That Gets Rid of Anxiety
Flop of the Week
Title: What I learned from one year of running a print store (and fixing my desk setup)
Hook score: -74
Why this flopped: I think there are a few reasons this title flopped.
First, it doesn’t really have a focus. Running a print store and fixing his desk setup seem too disjointed to grab the audience’s attention and get them excited.
Second, there’s not much emotion. This is largely because the desk setup bit is more of a distraction than an enhancement.
Here are some ways we could make it more focused and more emotional:
“What I learned from one year of running a print store (this changed my life)”
“Everything I learned running a failed print store for a year”
“My biggest regret about running a print store after 1 year”
“If I was going to start a print store in 2026, I’d do this”
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.