I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Money Loves Speed
Title: I Asked ChatGPT to Make Me Money as FAST as Possible
Framework: I Asked ChatGPT to (Achieve goal) as FAST as Possible
Hook score: +440
Why this works:
Desire – This creator’s audience would love to make money fast.
Speed – People love speed and “as FAST as Possible” promises that here.
Extreme & Epic- “as FAST as Possible” sounds more exciting than just “Fast.”
How you can use this framework: Ask ChatGPT to do something (or take on another challenge) as fast as possible.
Examples of this framework in action:
- I Asked ChatGPT to Help Me Lose 15 Pounds as FAST as Possible
- I Tried To Get 100K YouTube Subscribers as FAST as Possible
Bad Bad Bites
Title: The Worst Snake Bites in the US Ranked
Framework: The Worst (Entities) Ranked
Hook score: +582
Why this works:
Negativity – People are drawn to scary things like this.
Epic & Extreme – “The Worst” is way more exciting and interesting than just “Really Bad.”
How you can use this framework: Tell your audience about the worst things in your niche, ranked.
Examples of this framework in action:
- The Worst Golf Club Brands Ranked
- The Worst Neighborhoods in Los Angeles Ranked
Introducing The New Thumbnail Text Generator
Big news — we just launched our thumbnail text generator in Creator Hooks Pro!
Now you can easily generate thumbnail text ideas that grab your audience’s attention and complement your video’s title.
You can learn more about Creator Hooks Pro here.
P.S. Here’s a win from one of our early testers:
Mold Mystery
Title: SECRET Weapon for a MOLD-FREE Home (It’s Not What You Think)
Framework: SECRET Weapon for a [Problem]-FREE [Entity] (It’s Not What You Think)
Hook score: +613
Why this works:
Curiosity – This makes you feel like you’re getting in on a secret in two ways:
- “SECRET Weapon” obviously makes you feel like you’re getting in on a secret.
- “(It’s Not What You Think)” reinforces that feeling.
Negativity & Desire – This is all about a problem and solution: having a mold-free home.
How you can use this framework: Tell your audience about the secret weapon to a problem-free thing.
Examples of this framework in action:
- SECRET Weapon for ACNE-FREE Skin (It’s Not What You Think)
- SECRET Weapon for a PEST-FREE Garden (It’s Not What You Think)
Low Mid High
Title: $500 vs $5,000 vs $50,000 Websites (With Examples)
Framework: [Low Price] vs [Mid Price] vs [High Price] [Entities] (With Examples)
Hook score: +990
Why this works:
Curiosity – This builds curiosity in two ways:
- Comparing different things against each other does a great job of building curiosity.
- The contrast of the different prices enhances the curiosity.
How you can use this framework: Compare different levels of things in your niche.
Examples of this framework in action:
- $5,000 vs $50,000 vs $500,000 RVs
- $100 vs $1,000 vs $10,000 Cameras
Hidden Hygiene
Title: The Feminine Hygiene Routine No One Taught Us
Framework: The (Entity) No One Taught Us
Hook score: +2247
Why this works:
Curiosity – “No One Taught Us” gives you a little bit of FOMO and makes you feel like you’re getting in on a secret.
Taboo – Taboo, sensitive, or personal things like feminine hygiene do a great job of grabbing people’s attention.
How you can use this framework: Tell your audience about the thing no one taught you about an attention-grabbing subject.
Examples of this framework in action:
- The Salary Negotiation Script No One Taught Us
- The Dating Red Flags No One Warns You About
Flop of the Week
Title: Scrub Daddy all that? Let’s find out!
Hook score: -70
Why this flopped: This title feels a little too clever and clunky.
I think, “all that,” specifically, is too unclear, so here’s how we might reword it:
“These Sponges Are BETTER Than The Scrub Daddy”
This is more clear and states a bold opinion.
But let’s say that the title I wrote above still doesn’t work. What then?
Well, it’s possible “Scrub Daddy” isn’t the best subject to focus the title on. Here are some other options:
“Everything You Need To Know About Cleaning Sponges”
“I Tested The Top Cleaning Sponges – Here’s The Best One”
“This Changes Everything I Thought I Knew About Sponges”
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.