I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator inspired by all the titles from this newsletter, check out Creator Hooks Pro.
Secret Suburbs
Title: Dallas Texas Suburbs No One Talks About…But Should!
Framework: (Entities) No One Talks About…But Should!
Hook score: +418
Why this works:
Curiosity – This leverages curiosity in two ways:
- It kinda makes you feel like you’re getting in on a secret about cool Dallas suburbs.
- It opens a loop and makes you want to know what these Texas suburbs are about.
FOMO – “No One Talks About” not only builds curiosity, but also gives you a bit of FOMO about these suburbs.
Desire – This creator’s audience is into cool Dallas suburbs.
How you can use this framework: Tell your audience about things no one talks about, but should.
Examples of this framework in action:
- Cryptocurrencies No One Talks About…But Should!
- National Parks No One Talks About…But Should!
Superweeds
Title: 10 Common Weeds That Are Actually Expensive Superfoods (Growing in Your Yard Right Now!)
Framework: 10 Common [Unwanted entities] That Are Actually [Desirable entities] ([Action] in Your [Possession] Right Now!)
Hook score: +419
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
Curiosity – It’s counterintuitive that common weeds would actually be expensive superfoods.
Desire – This creator’s audience would love to find expensive superfoods in their yard.
How you can use this framework: Tell your audience about supposedly unfortunate things they’re probably dealing with that are actually incredible things.
Examples of this framework in action:
- 10 Common Kitchen Scraps That Are Actually Gourmet Ingredients (You’ve Been Throwing Them Away!)
- 10 Annoying Life Expenses That Are Actually Huge Tax Write-Offs
- Write better YouTube titles
- Grow your channel
- Save time
Check out Creator Hooks Pro here.
“Creator Hooks Pro has helped me generate millions of views on my channel since I started using it by giving me amazing title ideas I would not have been able to come up with on my own. It’s like having a team of title experts at your fingertips.”
– Matt Outlaw, 731 Woodworks, 667K Subscribers
Subtle Signs
Title: 10 Subtle Signs Of Autism Most Parents Miss
Framework: 10 Subtle Signs Of (Entity) Most (Specific audience) Miss
Hook score: +467
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
Curiosity – “Subtle Signs” and “Most Parents Miss” build curiosity because it feels like you’re getting in on some secret insider knowledge.
How you can use this framework: Tell your audience about subtle signs of something important that most people in your niche miss.
Examples of this framework in action:
- 10 Subtle Signs of a Failing Marriage Most Couples Miss
- 10 Subtle Signs Of Plumbing Leaks Most Homeowners Miss
The Wonder Walk
Title: How Farmers Walks Completely Change The Human Body
Framework: How (Activity or thing) Completely Change (Possession)
Hook score: +1145
Why this works:
Curiosity – This builds curiosity because it’s about change, but it doesn’t specify what will change or how it will change.
Desire – The thumbnail and tone of this title hint that the change is something awesome.
How you can use this framework: Tell your audience about how an action completely changes something for your audience.
Examples of this framework in action:
- How Composting Completely Changes Your Garden Soil
- How Daily Meditation Completely Changes The Human Brain
Tricky Tax
Title: 95% Tax on Inherited IRAs and How to AVOID it!
Framework: (Problem) and How to AVOID it!
Hook score: +2106
Why this works:
Negativity – Videos about avoiding big problems like this do a great job of grabbing attention.
How you can use this framework: Tell your audience about how to avoid a big problem.
Examples of this framework in action:
- 50% Muscle Loss After 50 and How to AVOID it!
- 75% of Studying Forgotten Within 24 Hours and How to AVOID it!
Flop of the Week
Title: Why Your Body FEELS 10 Years Older Than It Is (And how to fix it)
Hook score: -98
Why this flopped: I’m not sure of one particular reason this flopped, but here are some ideas:
- Most of the successful videos are about certain exercises, so a title like, “Do These Exercises Every Morning To Stop Feeling Stiff,” might’ve been a better approach.
- It might’ve been more effective and clear to say “Why You’re 40 But FEEL 50 (And how to fix it)”. That states the “feel 10 years older” in more easier-to-read terms. Of course, it also narrows the audience, so that would depend on the channel’s audience whether or not it makes sense to narrow the focus.
- It also might’ve been more effective if the title were more focused on a specific pain, like “Why Your Back Hurts Every Morning (And how to fix it)”.
In summary, know why people watch your channel and deliver on that, and use simple, visual language in your titles.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.