I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Fat to Fit
Title: 5 ‘healthy’ habits that kept me fat
Framework: 5 ‘(Desirable)’ habits that kept me (Undesirable state)
Hook score: +596
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Curiosity – It’s counterintuitive that “healthy” habits would keep her fat.
Negativity – This is about a pain point: staying fat.
How you can use this framework: Tell your audience about good habits that kept you in a bad state.
Examples of this framework in action:
- 5 ‘confidence’ tips that kept me insecure
- 5 ‘communication’ skills that ruined my marriage
3 Second Stop
Title: How to STOP a DOG ATTACK in 3 Seconds – GUARANTEED!
Framework: How to STOP a (Problem) in (Short time frame) – GUARANTEED!
Hook score: +999
Why this works:
Negativity – This uses fear to grab your attention.
Time Frame – The time frame of “in 3 Seconds” makes this feel more tangible and increases the desire to watch this video since it’s so short.
How you can use this framework: Tell your audience how to stop something bad in a short time frame.
Examples of this framework in action:
- How to UNCLOG a Drain in 3 Seconds – GUARANTEED!
- How to STOP a Panic Attack in 10 Seconds
- Write better YouTube titles
- Grow your channel
- Save time
Check out Creator Hooks Pro here.
P.S. Here’s a big win from a Creator Hooks Pro customer:
“This title was from the title generator and it’s performing extremely well: “The ONE Shopping Secret Home Depot Hides That Changes EVERYTHING!” When I saw this suggestion, I knew it would be a banger.”
– Matt Outlaw, 731 Woodworks, 790K Subscribers
Cabinet Conundrum
Title: Avoid These 3 Cabinets At ALL Costs
Framework: Avoid These 3 (Entities) At ALL Costs
Hook score: +1414
Why this works:
Negativity – This warning does a great job of grabbing attention.
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Curiosity – This makes you wonder what these 3 cabinets are.
How you can use this framework: Tell your audience to avoid a list of things at all costs.
Examples of this framework in action:
- Avoid These 3 Squat Variations At ALL Costs
- Avoid These 3 Popular European Travel Destinations At ALL Costs
Pitch Please
Title: The Quick Guide to Baseball Pitch Grips
Framework: The Quick Guide to (Entities)
Hook score: +1448
Why this works:
Desire – This creator’s audience is into baseball pitch grips.
Speed – People love speed and “Quick Guide” promises that.
The time frame of “in 2 minutes” in the thumbnail also adds to the speed and desire.
How you can use this framework: Tell your audience about the quick guide to something they’re into.
Examples of this framework in action:
- The Quick Guide to Every Seattle Neighborhood
- The Quick Guide to Cooking the Perfect Steak
yesssss
Title: 7 Signs You Are WAY Above Average (Shocking Money Stats!)
Framework: 7 Signs You Are WAY Above Average (Shocking [Niche] Stats!)
Hook score: +1996
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Status – Everybody wants to know how they compare against other people.
How you can use this framework: Tell your audience about signs they’re above average.
Examples of this framework in action:
- 7 Signs You Are WAY Above Average (Shocking Golf Stats!)
- 7 Signs Your Instagram Is WAY Above Average
Flop of the Week
Title: How to Grade Your Dog’s Behavior: From F to A
Hook score: -87
Why this flopped: People love benchmarks and seeing how they compare, so why did this flop?
My guess is that people don’t want to grade their dog’s behavior, they want to skip that step and just have a better-behaved dog.
The thumbnail hints at that, but the title doesn’t.
It might’ve done better if it were, “How to Turn Your Dog’s Behavior From F to A”.
Or, to be even more direct, we could try, “How to Turn Your Crazy Dog Into a Calm, Obedient Dog”.
The lesson: write your title about the end goal the audience will get, not about the difficult journey they have to go on.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.