I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. Want to see all of the titles and thumbnails from Creator Hooks in one place? Check out Creator Hooks Pro.
Ubiquitous UFOs
Title: Why UFOs are Suddenly EVERYWHERE
Formula: Why (Objects) are Suddenly (Action)
Hook score: +305
Why this works:
Curiosity – This promises to answer a question a lot of people are asking themselves.
Timeliness – UFOs are currently trending everywhere, so this is a hot topic right now.
Negativity – UFOs are a scary and weird topic, so they grab your attention more than something more neutral, like trains.
How you can use this hook: If something weird or scary is happening in your niche, explain to your audience why it’s happening.
Examples of this hook in action:
- Why Red Boots are Suddenly EVERYWHERE
- Why Every Website Suddenly Has a Gradient
That New New
Title: NEW Ak-47 in Rainbow Six Siege
Formula: NEW (Object) in (Entity)
Hook score: +501
Why this works:
Timeliness & Desire – People love new things. That’s it, that’s the tweet.
How you can use this hook: This one is simple: tell your audience about something new they will love.
Examples of this hook in action:
- NEW YouTube Shorts Monetization Structure
- NEW Fat Loss Miracle Drug Is Legit
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Ballin on a Budget
Title: 23 INSANELY CHEAP Destinations for Budget Travel in 2023
Formula: 23 INSANELY CHEAP (Objects) for (Niche) in (Current Year)
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creator’s audience loves travel destinations. But not only that, they also love cheap travel destinations. Talking about inexpensive things caters to the broadest audience (not everybody can afford expensive things) in a way that people want them (inexpensive).
Timeliness – This video was published at the end of 2022, when everybody was thinking about travel plans for 2023.
How you can use this hook: Tell your audience about inexpensive things they’d love to do this year.
Examples of this hook in action:
- 23 INSANELY CHEAP Stocks To Buy In March 2023
- 10 INSANELY CHEAP Camera Accessories for Outdoor Photography in 2023
2 Problems 1 Solution
Title: Belly Fat, Insulin Resistance, and a Hack to Beat Them Both
Formula: (Problem), (Problem), and a Hack to Beat Them Both
Hook score: +1154
Why this works:
Negativity – This title grabs the audience’s attention by mentioning two pain points in the beginning.
Desire – This title promises to fix both of those pain points with a single hack.
How you can use this hook: Mention two of your audience’s pain points and a hack to beat them both.
Examples of this hook in action:
- Procrastination, No Motivation, and a Hack to Beat Them Both
- Dry Chicken, Bland Taste, and a Hack to Beat Them Both
Lovely Layouts
Title: 11 Section layouts to make your website ultra UNIQUE
Formula: 11 (Objects) to make your (Possession) ultra UNIQUE
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Desire – This creator’s audience loves section layouts to make their website unique.
How you can use this hook: Tell your audience about 11 things they can use to achieve their goals.
Examples of this hook in action:
- 5 Stretches to make your Back Pain FREE
- 11 Sounds to make your Beats ultra UNIQUE
Flop of the Week
Title: Enjoy the Holidays AND Stay Keto
Hook score: -91
Why this flopped: The most obvious reason this flopped is because it’s boring.
The best titles have curiosity, fear, and/or desire, but this title has none of that.
But there’s another mistake here: repeating the thumbnail in the title.
Thumbnail text should be complementary to the title and work like a 1-2 punch.
When you repeat your title in the thumbnail, you’re missing an opportunity to get the audience to click.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help with writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.