I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Dun Dun Dun
Title: Something’s Going Seriously Wrong in France
Framework: Something’s Going Seriously Wrong in (Entity)
Hook score: +320
Why this works:
Negativity – Drama like this does a great job of grabbing attention and interest.
Curiosity – This opens a loop and makes you wonder what’s going on in France.
How you can use this framework: Tell your audience that something is going seriously wrong somewhere.
Examples of this framework in action:
- Something’s Going Seriously Wrong At Toyota
- Something Is Seriously Wrong With Public Schools Today
New Year New Tools
Title: Graphic Design in 2026 — The Tools Every Pro Is Switching To
Framework: (Niche) in (Current or upcoming year) — The (Entities) Every Pro Is Switching To
Hook score: +404
Why this works:
Timeliness – Dropping in the current year does a great job of letting the audience know this is relevant right now, and this is an especially powerful strategy at the turn of the year.
Desire – This creator’s audience loves tools.
Curiosity – This opens a loop and makes you want to know which tools they’re talking about.
How you can use this framework: Tell your audience about the tools people are switching to in the new year.
Examples of this framework in action:
- AI in 2026 — The Tools Every Pro Is Switching To
- Social Media in 2026 — The Only Platforms Pros Are Publishing On
If you have an educational YouTube channel and you want to:
- Write better YouTube titles
- Grow your channel
- Save time
Check out Creator Hooks Pro here.
P.S. Here’s a big win from a Creator Hooks Pro customer:
“This title was from the title generator and it’s performing extremely well: “The ONE Shopping Secret Home Depot Hides That Changes EVERYTHING!” When I saw this suggestion, I knew it would be a banger.”
– Matt Outlaw, 731 Woodworks, 790K Subscribers
Boundaries or Bust
Title: 5 Boundaries Men MUST Set Early or She’ll Walk All Over You
Framework: 5 (Entities) (Specific Audience) MUST (Activity) Early or (Problem will occur)
Hook score: +441
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
Fear – The fear of being walked all over does a great job of getting people to click.
Urgency – The fact that these boundaries need to be set early brings some urgency to watch this video asap.
How you can use this framework: Tell your audience about a list of things they need to do early to avoid a problem.
Examples of this framework in action:
- 5 Boundaries Employees MUST Set Early or Your Boss Will Walk All Over You
- 5 Running Habits You Need To Start EARLY To Avoid Injuries
Faceless Forays
Title: The ONLY Faceless Niches You Should Try in 2026
Framework: The ONLY (Entities) You Should Try in (Upcoming or current year)
Hook score: +634
Why this works:
Scarcity – The word “ONLY” adds a constraint and scarcity and makes these niches way more interesting and valuable.
Timeliness – Dropping “in 2026” in the beginning of the year is a great way to get people to click because “2026” is on everybody’s mind right now. It also lets you know that this video is relevant right now.
Desire – This creator’s audience loves learning about new faceless niches.
How you can use this framework: Tell your audience about the ONLY things they should try right now.
Examples of this framework in action:
- The ONLY Crops You Should Grow in 2026
- The ONLY National Parks You Should Visit in 2026
Morning Moves
Title: 7 Minutes Only… Do This Every Morning
Framework: 7 Minutes Only… Do This Every (Specific moment)
Hook score: +1792
Why this works:
Time Frame – The time frame of “7 minutes” makes this feel more interesting and tangible.
Desire – The time frame of “7 minutes only” plus the big promise in the thumbnail text team up to give you the feeling of getting a lot for a little in this video.
Moment – Telling people to do something at a specific time makes it more tangible and interesting.
How you can use this framework: Tell your audience about a short thing they should do every morning.
Examples of this framework in action:
- 3 Minutes Only… Do This Before Every Date
- 7 Minutes Only… Do This After Every Meal
Flop of the Week
Title: How to articulate your thoughts more clearly to women you like
Hook score: -70
Why this flopped: This title is probably too boring. It uses big words and doesn’t convey a clear benefit.
When I think about what makes a good title, I think about the three clickworthy emotions:
- Curiosity
- Fear
- Desire
Does articulating your thoughts more clearly to women you like spark any of these emotions? Maybe desire, but I think there’s a better way we could word it to evoke more emotion. Here are some examples for each one:
Curiosity: “The 3-Second Rule Will Change How You Talk To Women Forever”
Fear: “How To STOP Freezing When You Talk To Your Crush”
Desire: “How To Make Any Woman Fall In Love With You”
TLDR: Write clear and emotional titles about your audience’s fears and desires using simple words.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.