I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Career Commitment
Title: JOB HOPPING IS DEAD! (YOU SHOULD HAVE BEEN LOYAL!)
Framework: [Common Action] IS DEAD! (YOU SHOULD HAVE BEEN [Alternative, better action])
Hook score: +388
Why this works:
Negativity – This is full of polarizing drama and controversy, which does a great job at grabbing people’s attention.
Even though this isn’t a style I’d personally use, this does show how drama and bold statements can do well on YouTube.
How you can use this framework: Tell your audience that something is dead and they should have made a better decision.
Examples of this framework in action:
- THE DOLLAR IS DEAD! (YOU SHOULD HAVE BOUGHT BITCOIN!)
- TIKTOK IS DEAD! (YOU NEED TO BE ON YOUTUBE!)
Winning Women
Title: 7 Habits of Top 1% Women
Framework: 7 Habits of Top 1% (Specific audience)
Hook score: +557
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Authority – The top 1% have authority and credibility when it comes to successful habits.
Desire – This creator’s audience wants to be a top 1% woman.
How you can use this framework: Tell your audience about the habits of the top 1% in your niche.
Examples of this framework in action:
- 7 Habits of Top 1% Golfers
- 7 Habits of Top 1% Guitarists
- Write better YouTube titles
- Grow your channel
- Save time
Check out Creator Hooks Pro here.
“Creator Hooks Pro has helped me generate millions of views on my channel since I started using it by giving me amazing title ideas I would not have been able to come up with on my own. It’s like having a team of title experts at your fingertips.”
– Matt Outlaw, 731 Woodworks, 667K Subscribers
Hacker’s Handbook
Title: How Hackers Steal Passwords: 5 Attack Methods Explained
Framework: How (Bad guys) (Negative action): 5 (Negative action) Methods Explained
Hook score: +2196
Why this works:
Negativity – This is all about controversy and the fear of hackers, getting your password stolen, and attack methods.
List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.
Authority – This isn’t just about how your password gets stolen, it’s about how Hackers do it, which brings some credibility and authority.
How you can use this framework: Tell your audience how the bad guys do something, and explain the specific methods they use.
Examples of this framework in action:
- How Credit Card Companies Trap You: 5 Debt Tactics Explained
- How Bots Spread Misinformation: 5 Deception Strategies Explained
Level Up
Title: ACCOUNTANT EXPLAINS: The 6 Levels of Wealth In America
Framework: (Authority Figure) EXPLAINS: The 6 Levels of (Entity)
Hook score: +2564
Why this works:
Authority Figure – “ACCOUNTANT EXPLAINS” brings trust and credibility to this video.
Curiosity – Things like levels and rankings are interesting and build curiosity.
Status – This caters to people’s self-interest because it’s all about where you rank compared to others.
How you can use this framework: Have an authority figure explain the levels of something in your niche.
Examples of this framework in action:
- PERSONAL TRAINER EXPLAINS: The 6 Levels Of Fitness
- TAMPA REALTOR EXPLAINS: The 6 Levels of Neighborhoods In Hillsborough County
Shell Shocked
Title: How To RAISE A CONFIDENT CHILD! Without Forcing THEM Out Of Their SHELL
Framework: How To (Achieve goal)! Without (Unwanted action)
Hook score: +11492
Why this works:
Desire – This creator’s audience would love to raise a confident child.
Refute Objection – Many people might think they have to force their child out of their shell in order to get them to become confident, but this title refutes that objection.
How you can use this framework: Tell your audience how to do something without something they assume they have to do, but don’t want to.
Examples of this framework in action:
- How To TRAVEL THE WORLD! Without Spending a Fortune
- How To RENOVATE YOUR KITCHEN! Without Demoing Anything
Flop of the Week
Title: What You NEED To Know About FORGIVENESS In Your 20s
Hook score: -90
Why this flopped: I like this title, but if I had to guess, the audience just isn’t into forgiveness.
But here’s the thing: sometimes your audience doesn’t care about your video topic, even though it might be exactly what they need to hear.
In this case, you can try to write the title about the outcome or pain, rather than the actual video subject.
Here are some examples:
“If your damaged soul is holding you back, you need to watch this”
“Once I learned this, I stopped beating myself up”
“The Small Mindset Shift That Changed My Life Forever”
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.