I’ve asked some of the best creators on YouTube, “How do you write such great titles?”
And they’ve all said the same thing: “I just model what works.”
So this email will show you 5 videos worth modeling to help you write great titles and save time.
P.S. If you want to save more time and use a title generator that uses all the titles from this newsletter, check out Creator Hooks Pro.
Stuck on the Lot
Title: Cars Dealers Can’t Sell (August 2025) | It’s Getting Worse RIGHT NOW
Framework: [Entities] [Authority Figures] Can’t [Action] ([Current Month] | It’s Getting Worse RIGHT NOW
Hook score: +367
Why this works:
Timeliness – This works so well because it’s news about what’s going on right now. I love when channels have a repeatable format like this they can use every month and bank on it getting lots of views.
Negativity – Drama like this does a great job of grabbing people’s attention and interest.
Curiosity – This also opens a loop and makes you wonder what cars are on this list.
How you can use this framework: Tell your audience about things that authority figures or providers can’t do right now.
Examples of this framework in action:
- Destinations Airlines Can’t Book (August 2025) | It’s Getting Worse RIGHT NOW
- Popular Stocks I Would Never Buy (August 2025) | The Hype Is Bad
Shirt Savers
Title: Don’t Throw It Away! Here’s How to Save Clothes That Got Too Tight✅
Framework: Don’t (Expected action)! Here’s How to Save (Unsalvagable things)
Hook score: +506
Why this works:
Negativity – This starts with a warning to grab your attention.
Curiosity – This is counterintuitive because you’d think clothes that are too tight can’t be saved.
Desire – This audience would love to save clothes that don’t fit anymore.
How you can use this framework: Tell your audience to stop doing something they’re likely doing and how to save something that’s normally unsalvageable.
Examples of this framework in action:
- Don’t Throw Them Away! Here’s How to Save Plants That Look Dead
- Don’t Throw It Away! Here’s How to Save Food That’s Going Bad
If you have an educational YouTube channel and you want to:
- Write better YouTube titles
- Grow your channel
- Save time
Check out Creator Hooks Pro here.
P.S. Here’s a big win from a Creator Hooks Pro customer:
“This title was from the title generator and it’s performing extremely well: “The ONE Shopping Secret Home Depot Hides That Changes EVERYTHING!” When I saw this suggestion, I knew it would be a banger.”
– Matt Outlaw, 731 Woodworks, 790K Subscribers
Stick it to the Man
Title: Top 10 1960s Protest Songs That Still Resonate Today
Framework: Top 10 (Nostalgic, controversial things) That Still (Action) Today
Hook score: +1098
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
Curiosity – There’s contrast between “1960s Songs” and “Still Resonate Today”.
Nostalgia – Nostalgia works great for many niches.
Negativity – “Protest Songs” brings some controversy and spice to this video.
How you can use this framework: Tell your audience about controversial things that used to be relevant a while ago, but are still relevant today.
Examples of this framework in action:
- Top 10 1920s Fashion Trends That Still Look Great Today
- Top 10 1950s Health Habits That Still Keep You Healthy Today
New Beginnings
Title: 7 Best Jobs for People Starting Over
Framework: 7 Best (Entities) for (Underdog)
Hook score: +1296
Why this works:
List – Lists make videos feel more tangible (you know exactly what the video will be about), and they add some curiosity.
Specific Audience – By calling out a specific audience (“People Starting Over”), this makes this video feel like it was made for them, so they’re more likely to click.
Desire – People starting over are likely eager to learn about the best jobs for themselves.
Negativity – People starting over are often struggling, and making videos for people who are struggling is an excellent strategy because they’re often open to learning and change.
How you can use this framework: Tell your audience about the best things for people who are struggling.
Examples of this framework in action:
- 7 Best Cities for Newly Single Women
- 7 Best Businesses For Beginning Entrepreneurs
Inflection Point
Title: 2025: The end of our world as we know it | Peter Leyden
Framework: (Current or Upcoming Year): The end of (Entity) as we know it
Hook score: +8695
Why this works:
Negativity – Drama and controversy like this do a great job of grabbing attention.
Timeliness – This drops in the current year to let you know this is relevant right now.
Curiosity – This opens a loop and makes you wonder what’s going to happen to our world.
How you can use this framework: Tell your audience that now is the end of something.
Examples of this framework in action:
- 2026: The end of driving as we know it | Elon Musk
- 2026: The end of schools as we know them
Flop of the Week
Title: Why Automakers Can’t Move Factories Overnight
Hook score: -73
Why this flopped: If you want to build curiosity in your titles, you need to spark a question in your audience’s mind that they want answers to.
This title might spark a question, but you don’t need to watch the video because the answer is obvious. Of course Automarkers can’t move factories overnight! That sounds way too difficult.
This video is about tariffs, and it might’ve done better if it focused on the problems buyers and manufacturers are facing, rather than asking an obvious question.
Maybe something like, “The REAL Problem With Manufacturing Cars In The U.S.” or “Tariffs Will Change The Way We Buy Cars Forever”.
Alright, that wraps up this week’s Creator Hooks!
Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.
– Jake
(@jthomas__ on Twitter)
P.S. Read previous editions here.
P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.