And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Falling From Fame

Title: The Stunt That Ended Buster Keaton’s Career

Framework: The (Activity) The Ended (Entity)

​Hook score​: +401

Why this works:

Negativity – This title is full of drama, which grabs the audience’s attention and interest.

Curiosity – The title opens a loop and makes you wonder what the stunt was, but the thumbnail probably deserves most of the credit here.

The thumbnail builds so much curiosity because it shows the moment right before something dramatic happens.

How you can use this framework: Tell your audience about a specific thing or event that ended something. Bonus points if your thumbnail shows the tense moment right before that thing happens.

Examples of this framework in action:

• The Mistake That Ended The Roman Empire
• The Play That Ruined RG3’s Career

This newsletter is brought to you by:

• Write better YouTube titles
• Grow your channel
• Save time

​Check out Creator Hooks Pro here​.

Millionaire Method

Title: If I Wanted to Go From $0 to $1M in 12 Months, Here’s What I’d Do

Framework: If I Wanted to Go From (Starting Point) to (End Goal) in (Relatively Short Time Frame), Here’s What I’d Do

​Hook score​: +423

Why this works:

Desire – This creator’s audience would love to go from $0 to $1M in 12 months.

Beginners – “Going From $0” insinuates this video is for beginners, which attracts the biggest, hungriest group in any audience.

Time Frame – The time frame of “in 12 months” makes this video more tangible and interesting. Plus, since it’s relatively short, it increases desire, too.

Curiosity – This ends by opening a loop and making you want to know what he’d do.

How you can use this framework: Tell your audience what you’d do if you wanted to start from scratch and reach a big milestone in a short period of time.

Examples of this framework in action:

• If I Wanted to Go From Microwave Meals to Master Chef in 8 Weeks, Here’s What I’d Do
• If I Wanted to Go From Overweight to Shredded in 3 Months, Here’s What I’d Do

Hidden Hatred

Title: 7 Signs That Someone Dislikes You and is Hiding it | STOIC PHILOSOPHY

Framework: 7 Signs (Negative Occurance) (Concealing Action)

​Hook score​: +2188

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Negativity – This is all about drama, which people love.

Curiosity – “and is Hiding it” makes you feel like there’s some secrecy going on.

How you can use this framework: Tell your audience about 7 signs something bad and secretive is going on.

Examples of this framework in action:

• 5 Signs That Your Boss Wants to Fire You and is Hiding it
• 5 Signs Your Garden Is Dying But Doesn’t Look Like It Yet

Sayonara Settings

Title: iOS 18.1 Settings To Turn OFF Now! (Important!)

Framework: [Entity] Settings To Turn OFF NOW! (Important)

​Hook score​: +2400

Why this works:

Negativity – This video warning viewers about turning settings off has 3.4M views, while the video about turning settings on from the same channel only has 471K views. Turning settings off brings fear of what might happen if you don’t turn them off, instead of turning them on and thinking about the benefits you’d get from them.

Curiosity – This title is vague and open-ended, which builds curiosity about what the settings are and what could happen if you don’t turn them off.

Timeliness – iOS 18.1 was just released, so people are thinking about this topic right now.

How you can use this framework: Tell your audience about the settings they need to turn off for something they use.

Examples of this framework in action:

• Instagram Settings To Turn OFF Now! (Important!)
• MacBook Air Settings To Turn OFF Now! (Important!)

Stupid but Splendid

Title: This Stupid TRICK Helped Me Play In Every Key On Guitar

Framework: This Stupid TRICK Helped Me (Achieve Goal)

​Hook score​: +3513

Why this works:

Desire – This creator’s audience would love to be able to play every key on guitar. And note that this isn’t just about getting better at guitar. It’s a specific desire, and the word “Every” gives it an almost epic feeling.

Curiosity – This builds curiosity in two ways:

1. It opens a loop and makes you want to know what the trick is.
2. It’s counterintuitive that a “stupid” trick would help you do something awesome.

Negativity – This isn’t about a cool trick, it’s about a “stupid” trick, which grabs attention.

How you can use this framework: Tell your audience about a stupid trick that helps them do something awesome.

Examples of this framework in action:

• This Stupid TRICK Helps Me Be More Productive Every Day
• This Simple TRICK Helps Me Sleep Well Every Night

Flop of the Week

Title: 27 Years of No Bullsh*t Sales Advice in 16 Mins

Hook score: -90

Why this flopped: This title format is trending right now, so why did it flop?

Well, the not-fun answer is sometimes videos flop for a variety of complicated reasons and it’s hard to identify exactly what went wrong.

But we don’t do not-fun answers here.

This section is to brainstorm ways we’d improve the packaging, so let’s do it.

One of my go-to moves in titles and thumbnails is to challenge assumptions.

In this case, instead of “This Sh*t Is So Easy” in the thumbnail, I’d use challenge common sales assumptions by saying something like “Stop Following Up” or “Stop Using A Script”.

You could also build curiosity with something like, “I Wish I Knew This…”

Regarding the title, we could try to simplify it by shortening it to, “27 Years of Sales Advice in 16 Mins”.

If the topic and/or thumbnail are both great, you often don’t need a fancy title to get people to click.

Or we could change the angle and make it more specific by trying something like, “Everything You Need To Know About Selling Software In 2025”.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to write better titles and grow your channel, check out Creator Hooks Pro.

Read last week’s edition »

The post YouTube Settings To Turn Off Now appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Gaming Grifts

Title: 8 Biggest Scams In Gaming History

Framework: (Number) Biggest Scams In (Niche) History

​Hook score​: +301

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Negativity – “Scams” brings drama and controversy that grabs the audience’s attention and makes them click.

Epic & Extreme – “Biggest” and “In Gaming History” makes this video feel epic and extreme.

How you can use this framework: Tell your audience about the biggest scams in your niche’s history.

Examples of this framework in action:

• 8 Biggest Scams In NFL History
• 8 Biggest Scams In Wall Street History

0-50K

Title: How I Gained 50,000 Followers In 1 Month (9 Easy Steps)

Framework: How I [Achieved Goal] In [Short Time Frame] ([Number] Easy Steps)

​Hook score​: +753

Why this works:

Desire – This creator’s audience would love to get 50,000 followers in 1 month. Plus, “9 Easy Steps” adds to the desire by making it sound easy.

Time Frame – The short time frame of “In 1 Month” also adds to the desire and makes this video feel more tangible and interesting.

Credibility – This isn’t just a “how to” video, this is a “how I” video, which makes it feel more credible.

How you can use this framework: Tell your audience how you achieved a big goal of theirs in a relatively short time frame, and give them easy steps so they can do the same.

Examples of this framework in action:

• How I Lost 15 Pounds In 1 Month (4 Easy Steps)
• How I Added 50 Yards To My Driver Swing In 1 Month (5 Easy Steps)

Write Better Titles Faster

The best way to write YouTube titles is to model other proven titles.

We just updated Creator Hooks Pro’s title generator so you can now see where the inspiration for the titles we’re generating for you came from.

(You can see what it looks like in the “inspiration” popup in the image above).

This is part of our mission to help you write better titles, save time, and grow your channel.

​You can sign up for Creator Hooks Pro here​.

P.S. Here’s a big win from one of our customers:

“I got this title directly from Creator Hooks Pro’s title generator. It’s a 1 of 10 and brought in 5 clients worth over $25k in less than 2 weeks.”

– Jeff Hampton, Hampton Law, 330K subscribers

Ancient Enlightenment

Title: An Ancient Roman Shipwreck May Explain the Universe

Framework: An (Obscure Entity) May Explain (Bigger Entity)

​Hook score​: +1433

Why this works:

Curiosity – This builds curiosity because it’s counterintuitive that something seemingly meaningless, like an ancient Roman shipwreck, can do something so meaningful, like explain the universe.

Epic – Explaining the entire universe is pretty epic.

How you can use this framework: Tell your audience how something meaningless or obscure can explain something so important.

Examples of this framework in action:

• An Ancient Chinese Proverb Explains The Modern Health Crisis
• An Ancient Mayan Calendar May Explain Climate Change

These Not Those

Title: 4 Nuts You Should Be Eating And 4 You Shouldn’t

Framework: (Number) (Entities) You Should Be (Activity) And (Number) You Shouldn’t

​Hook score​: +3399

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Desire & Negativity – This covers both ends of the spectrum with nuts you should and shouldn’t eat.

Curiosity – These two lists of nuts you should and shouldn’t eat do a great job of building curiosity because you’ve gotta click to find out what the nuts are.

Note: I typically don’t like using the word “and” in titles because it dilutes the focus, but here’s a great example of that being a preference, not a rule.

How you can use this framework: Tell your audience about a list of things they should and shouldn’t be doing.

Examples of this framework in action:

• 4 Countries You Have To Visit And 4 That Are Overrated
• 4 LA Neighborhoods You Should Consider Moving To And 4 You Shouldn’t

Fleeing Florida

Title: Why is EVERYONE Leaving Florida? (WHAT’S REALLY GOING ON?)

Framework: Why is EVERYONE (Negative Action)? (WHAT’S REALLY GOING ON?)

​Hook score​: +16349

Why this works:

Negativity – This controversial topic does a great job of grabbing the audience’s attention.

Curiosity – This question builds curiosity, and “WHAT’S REALLY GOING ON?” adds a bit of secrecy and conspiracy.

How you can use this framework: Ask why something bad and/or dramatic is happening.

Examples of this framework in action:

• Why is EVERYONE Leaving TikTok? (WHAT’S REALLY GOING ON?)
• Why is EVERYONE Selling Their Teslas? (WHAT’S REALLY GOING ON?)

Flop of the Week

Title: A Scientist’s Guide To Composting

Hook score: -75

Why this flopped: There are probably a few reasons that contributed to this video flopping:

1. It’s not dramatic enough. Many of the best titles from this channel have some drama, like “An Ancient Roman Shipwreck May Explain the Universe” (4.5M views) or “The Doorway to the Underworld is Growing and We Can’t Stop It” (2.5M views).
2. There’s not much curiosity.
3. The audience might not be looking for a guide to composting from this channel.

We can’t really change #1 — the video just doesn’t have that much drama.

And we can’t change #3 — the video is already posted and the audience wants what they want.

But we can change #2. Let’s try to add some curiosity to this title:

“How Your Trash Can Make The Planet Healthier”

“Stop Throwing Away Your Kitchen Trash – Do This Instead”

We can also try to increase the desire by making it more tangible or calling out beginners:

“3 Steps To Make Perfect Compost In 60 Days”

“Everything You Need To Know To Start Composting As A Beginner”

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post An Old Copywriting Trick May Explain Your YouTube Problems appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Solid Speaking Skills

Title: 43 minutes straight of SOLID communication skills advice

Framework: (Number) minutes straight of SOLID (Activity) advice

​Hook score​: +456

Why this works:

Time Frame – The time frame of “43 minutes” makes this video more tangible and interesting.

Desire – This creator’s audience wants to get better at communication skills.

How you can use this framework: This is a great example of how to package a compilation video. Put several videos together about a topic your audience wants to learn about and say it’s X minutes straight of solid advice on that topic.

Examples of this framework in action:

• 47 minutes straight of SOLID sales advice
• 53 minutes straight of AMAZING gardening advice

Horrifying History

Title: The Frightening Pagan History of Halloween | Full Special

Framework: The Frightening (Negative Description) History of (Trending Entity)

​Hook score​: +800

Why this works:

Timeliness – This video was published 9 days before Halloween.

Negativity – This title could’ve been, “The History of Halloween,” but adding some fear and controversy with “Frightening Pagan” makes this title way more interesting.

Hint: if you’re reading this now, you may want to consider doing a similar video for the next few holidays coming up.

How you can use this framework: Tell your audience about the frightening (or other similar ) history of a trending or current event.

Examples of this framework in action:

• The Controversial Bloody History of Thanksgiving
• The Insanely Weak History of New Year’s Resolutions

Creator Hooks Pro Updates:

If you’re considering signing up for Creator Hooks Pro, or you used to be a subscriber, here are some big upgrades we made recently:

• We upgraded the generator to write better titles for you
• You can now easily generate titles for random click triggers so you can come up with more angles for your title and get more inspiration
• We redesigned the site to make it easier to use
• Plus a lot more

You can ​sign up for Creator Hooks Pro here​.

P.S. If you want to know what kind of titles it generates, here are the results for a video about “tips to save money”:

Listen to the Experts

Title: The Cruise Rip-Offs Experts NEVER Pay For on a Cruise

Framework: The (Niche) Rip-Offs Experts NEVER Pay For (in Specific Situation)

​Hook score​: +812

Why this works:

Negativity – “Rip-Offs” are a controversial topic that do a great job of grabbing the audience’s attention.

Authority – This leverages the credibility of “Experts” to make this video more desirable and interesting.

Curiosity – This opens a loop and makes you want to know what the rip-offs are.

How you can use this framework: Tell your audience about the rip-offs experts never pay for in your niche.

Examples of this framework in action:

• Car Rip-Offs Experts NEVER Pay For During Oil Changes
• Restaurant Rip-Offs Experts NEVER Pay For at Dinner

Day 1 Dollars

Title: The Blueprint to Make $$$ on YouTube from Day 1

Framework: The Blueprint to (Achieve Goal) from Day 1

​Hook score​: +2443

Why this works:

Desire – This creator’s audience would love to make money on YouTube from Day 1.

Beginners – This attracts beginners, the biggest part of any audience, because it’s about “Day 1”.

Refute Objection – A lot of people think it takes a lot of time to make money on YouTube, but this title refutes that objection and says you’ll learn how to make money from day 1.

How you can use this framework: Tell your audience how to achieve a goal from day 1.

Examples of this framework in action:

• The blueprint to making her fall in love with you on day 1
• The Blueprint to Playing Real Songs on the Piano on Day 1

Fiverr Showdown

Title: I paid 5 designers on Fiverr to create a cover for the same book

Framework: I paid 5 (People who do activity) on Fiverr to create a (Entity) for the same (Entity)

​Hook score​: +7397

Why this works:

Credibility – This title is great because it shows she actually did something interesting, instead of just sharing her thoughts on something.

Curiosity – This does a great job at starting a story, but not finishing it, so you’ve gotta click to find out how the designs turned out.

How you can use this framework: Pay people on Fiverr (or another platform) to do the same thing and then compare the results.

Examples of this framework in action:

• I paid 5 different photographers to take the same family pictures
• I used 5 AI writers to write a sales page for the same product

Flop of the Week

Title: Large Cruise Ships vs Small Cruise Ships – Which is Better?

Hook score: -95

Why this flopped: Apparently people don’t care too much about this topic (although it could get decent search traffic long term).

So what can we do? We can’t change the intro or the content, but we can try to change the angle of the title and how we position the video.

Instead of asking the audience a question, I’d make a bold statement, add my polarizing opinion, and/or build some curiosity:

“The WORST Thing About Large Cruise Ships”

“Why I ONLY Book Small Cruise Ships”

“The #1 Difference Between Small & Large Cruise Ships Every Cruiser Needs To Know”

“I Wish I Knew THIS Before Booking My Last Cruise”

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post 15 minutes straight of SOLID YouTube title advice appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

One Shot Cinema

Title: Can I Make a Movie in One Shot?

Framework: Can I (Achieve Goal) in One (Try)?

​Hook score​: +373

Why this works:

Constraint – The constraint of making a movie in one shot makes this video more challenging and interesting.

Curiosity – Asking if you can do something challenging is a simple way to build curiosity.

How you can use this framework: Ask if you can do something difficult in one try.

Examples of this framework in action:

• Can I Code a Whole Website In One Stream?
• Can I Learn Japanese in One Week?

New Year New You

Title: The New Approach to Personal Branding That Changes Everything

Framework: The New Approach to (Activity) That Changes Everything

​Hook score​: +649

Why this works:

Desire – This creator’s audience is into personal branding.

Curiosity – This builds curiosity two ways:

1. It makes you wonder what the new approach is.
2. “Changes Everything” is open-ended and makes you wonder what will change.

New Opportunity – People love new opportunities like new approaches because they offer hope.

How you can use this framework: Tell your audience about the new approach to something they’re trying to do that changes everything.

Examples of this framework in action:

• The New Approach to Productivity That Changes Everything
• The New Approach to Gut Health That Changes Everything

The Easiest Way To Generate Video Ideas

The best way to come up with YouTube video ideas is to see what works for other channels and remix that idea for your channel.

Now you can do this automatically with the new Creator Hooks Chrome extension!

You can get it here for free: https://pro.creatorhooks.com/title-remixer​

P.S. ​Salvatore got a 1 of 10 using this!

Chinese Conspiracy

Title: The Side of China The Media Won’t Show You

Framework: The Side of (Polarizing Topic) The Media Won’t Show You

​Hook score​: +1020

Why this works:

Conspiracy & Curiosity – “The Media Won’t Show You” adds some conspiracy and makes you feel like you’re getting in on a secret.

And China is polarizing, which also grabs attention. If this was “The Side of (Unheard of Country) The Media Won’t Show You,” nobody would care.

How you can use this framework: Tell your audience about the side of a polarizing topic the media won’t show them.

Examples of this framework in action:

• The Side of the NFL the Media Won’t Show You
• The Side of Electric Cards Elon Musk Won’t Admit

Tax Reaction

Title: Tax Expert Breaks Down Kamala Harris’s Tax Plan (FULL DETAILS)

Framework: (Industry Professional) Breaks Down (Trending Authority Figure’s) (Relevant Entity)

​Hook score​: +2881

Why this works:

Timeliness – This video was published a few weeks before the election and does a great job of riding the election’s popularity (and polarity).

Authority – Since this creator is a tax expert, he has authority regarding tax plans, so you want to hear what he has to say about this topic.

Negativity – The thumbnail makes it clear there’s some controversy in this video.

How you can use this framework: If you’re an expert or professional, break down a trending authority’s plan for something in your realm.

Examples of this framework in action:

• PGA Coach Breaks Down Trump’s Golf Swing
• Ex-Nasa Engineer Breaks Down Elon Musk’s Space Plan

Speedy Studying

Title: How to STUDY so FAST that it feels ILLEGAL

Framework: How to (Action or Goal) so FAST that it feels ILLEGAL

​Hook score​: +4072

Why this works:

Desire – This creator’s audience wants to study fast.

Speed – Adding speed (in this case, “study so FAST“) is a great way to enhance your audience’s desire and interest in your video’s topic.

Negativity – “feels ILLEGAL” adds a bit of controversy and an edge to this video that makes it feel more exciting.

How you can use this framework: Show your audience how to do something so fast that it feels illegal.

Examples of this framework in action:

• How to Get Jacked so FAST that it feels ILLEGAL
• How to Learn Guitar so FAST that it feels ILLEGAL

A/B Test of the Week

Suppose your video is about a topic people don’t immediately recognize or aren’t necessarily excited about (even if it’s cool once they learn about it).

In that case, you might not want to include the exact topic in your title.

Instead, you can zoom out and give it a simple, but extreme label (like “Ireland’s Creepiest Island”).

This makes your title easier to understand and more exciting.

If you want to see 100+ other test results like this, you can ​get the 103 YouTube AB tests ebook here​.

And if you want to run your own A/B tests, I used ​thumbnailtest.com​ to run this test (affiliate link).

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post The New Approach To YouTube That Changes Everything appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Small Business Big Dollars

Title: The NEW Highest Paying Small Business Idea JUST FOR WOMEN

Framework: The NEW (Desirable Entity) JUST FOR (Specific Audience)

​Hook score​: +472

Why this works:

Desire – This creator’s audience loves high-paying small business ideas for women.

Curiosity – This title does a great job of getting you excited about the idea, but not telling you what it is, so you have to click and watch the video.

New – People love new things.

Specific Audience – If you’re a woman, you feel like this video was made for you, so you’re way more likely to watch this video.

How you can use this framework: Tell your audience about a new awesome thing specifically for them, but don’t specify exactly what it is in the title.

Examples of this framework in action:

• The NEW High Interest Savings Account JUST FOR PARENTS
• The NEW Driver Golf Swing Drill JUST FOR SENIORS

Wonderful Weeds

Title: Weeds Are the Answer to Your Garden Problems!

Framework: (Unwanted Entities) Are the Answer to Your (Entity) Problems!

​Hook score​: +500

Why this works:

Curiosity – This is counterintuitive because most people think weeds ARE the garden problems, not the answer to them.

How you can use this framework: Tell your audience that something they typically think is bad is the answer to their problems.

Examples of this framework in action:

• Eating More Food Is the Answer to Your Weight Loss Problems!
• Bugs Are the Answer to Your Pest Problems!

Try The New Title Generator

We just launched the new title and idea generator in Creator Hooks Pro!

Now you can:

• Automatically come up with ideas for your channel based on proven YouTube videos
• Find the perfect angle to write your title so you can increase your CTR and grow your channel

Combine this generator with the database of 1,000+ viral video breakdowns and Creator Hooks Pro is the fastest way to generate video ideas and write better titles.

​​Sign up for Creator Hooks Pro today​.

P.S. Here’s a sample of what the generator can do:

The Move On Method

Title: The 30-MIN METHOD to ditch 99% of the toys

Framework: The (Time Frame) METHOD to ditch 99% of the (Unwanted Entities)

​Hook score​: +994

Why this works:

Desire – This creator’s audience would love for their kids to ditch the toys.

Time Frame – “30-MIN” makes this method sound more tangible, achievable, and interesting.

Curiosity – You know what this method does and how long it takes, but you don’t know anything about how to execute it, so you’ve gotta click and find out.

How you can use this framework: Tell your audience about a short method to help them achieve a goal or ditch something they’re trying to ditch.

Examples of this framework in action:

• The 30-SECOND METHOD to ditch 99% of your anxiety
• The 10-MIN METHOD to stop 90% of work meetings

Short Challenge Long Results

Title: The 7-Day Challenge That Changed My Life (You Can Do It Too!)

Framework: The 7-Day [Niche] Challenge That Changed My Life (You Can Do It Too!)

​Hook score​: +1893

Why this works:

Time Frame – “7-Day” makes this challenge sound more tangible, achievable, and interesting.

Desire – Most people would love to change their life.

Curiosity – This title is vague, but interesting. The time frame and “change my life” both make this challenge sound interesting, but you have no other details besides those two, so you’ve gotta click to learn more.

How you can use this framework: Tell your audience about a 7-day (or similar time frame) challenge that changed your life.

Examples of this framework in action:

• The 7-Day Photography Challenge That Changed My Life (You Can Do It Too!)
• The 7-Day Spanish Challenge That Changed My Life (You Can Do It Too!)

Excellent English

Title: If You Know These 15 Words, Your English is EXCELLENT!

Framework: If You (Activity) These 15 (Entities), Your (Skill or Possession) is EXCELLENT!

​Hook score​: +5363

Why this works:

Curiosity – This does a great job of opening a loop and making you wonder what these 15 words are.

Desire – This creator’s audience would love to have excellent English.

How you can use this framework: Tell your audience that if they know a list of things, they’re good at something.

Examples of this framework in action:

• If You Can Do These 12 Exercises, Your Mobility Is Excellent
• If You Can Name These 5 Battles, You’re A Certified WW2 Nerd

Flop of the Week

Title: What the Forest Taught Me About Gardening

Hook score: -77

Why this flopped: This title is a little bland and boring.

The video is about lazy gardening (aka gardening without watering or weeding), and here are some of the previous titles she tried (thanks, Viewstats Chrome extension):

• The Ultimate Lazy Garden, and What It Has to Teach Us
• Lazy Gardening on Steroids: 7 Lessons From the Forest
• The World’s Laziest Garden, and What It Has to Teach Us
• The World’s Laziest Garden (The Forest), and What It Has to Teach Us
• The World’s Laziest Garden! | FULL Backyard Forest Tour!
• The World’s Laziest Garden! | Backyard Forest Tour!
• What the Forest Has to Teach Us About Gardening

It seems like she really only tried two angles: lazy gardening and what the forest teaches us about gardening.

Here are a few ways we could mix it up:

We could specifically call out the main benefit of lazy gardening:

“The Secret To Having A Garden You Don’t Need To Water Or Weed”

We could zoom out, be a little vague, and just hint at a big benefit:

“This Gardening Secret Changed My Life Forever”

Or we could add a hint of regret:

“I Wish I Knew THIS About Gardening 10 Years Ago”

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post The 7-Day YouTube Challenge That Changed My Life appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Musical Mistakes

Title: 5 HUGE Mistakes Self-Taught Drummers Make

Framework: 5 HUGE Mistakes Self-Taught (Group) Make

​Hook score​: +538

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Negativity – Nobody wants to make mistakes, which makes them a great video topic.

Specific Audience – If you’re a self-taught drummer, you feel like this video was made specifically for you, so you’re more likely to click.

How you can use this framework: Tell your audience about the 5 huge mistakes self-taught people make.

Examples of this framework in action:

• 5 HUGE Mistakes Self-Taught Photographers Make
• 5 HUGE Mistakes Solo Entrepreneurs Make

Backhanded Blow

Title: Tennis Has A Serious Pickleball Problem…

Framework: (Entity) Has A Serious (Similar Entity) Problem…

​Hook score​: +679

Why this works:

Negativity – There’s drama and conflict in this title, which people love.

How you can use this framework: Tell your audience that something has a serious problem due to something very similar.

Examples of this framework in action:

• Netflix Has A Serious YouTube Problem…
• Music Has A Serious Technology Problem…

Introducing The New Creator Hooks Chrome Extension

The best way to come up with YouTube video ideas is to see what works for other channels and remix that idea for your channel.

Now you can do this automatically with the new Creator Hooks Chrome extension!

You can get it here for free: https://pro.creatorhooks.com/title-remixer​

P.S. ​Salvatore got a 1 of 10 using this!

Overnight Success

Title: 15 Things To Do If You Get Rich All Of A Sudden

Framework: 15 Things To Do If You (Suddenly Reach Your Biggest Goal)

​Hook score​: +916

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Desire – This creator’s audience would love to get rich all of a sudden. But instead of this being a realistic scenario for most people, it’s probably more of an entertaining potential dream scenario.

How you can use this framework: Tell your audience about the things to do if they suddenly reach their biggest goal or dream.

Examples of this framework in action:

• 5 Things To Do If You Meet Your Dream Girl All Of A Sudden
• 15 Things To Do If You Go Viral On Instagram All Of A Sudden

Mediterranean Mistake

Title: *NEVER* do THIS when visiting Italy!

Framework: *NEVER* do THIS when (Activity)!

​Hook score​: +1756

Why this works:

Negativity – This title is a simple warning that does a great job at grabbing the audience’s attention.

Curiosity – This also opens a loop and makes you wonder what exactly it is that he’s doing wrong.

How you can use this framework: Tell your audience they should never do something in a particular situation.

Examples of this framework in action:

• *NEVER* do THIS when test driving a car!
• NEVER do THIS on your iPhone!

Fast Fix

Title: Fix 90% of Your Body’s Problems in 30 Days

Framework: Fix 90% of Your (Entity’s) Problems in 30 Days

​Hook score​: +3959

Why this works:

Desire – This creator’s audience would love to fix 90% of their body’s problems.

Negativity – This is all about pain points and problems, which grabs the audience’s attention.

Time Frame – The time frame of “30 Days” adds to the desire and makes this feel more tangible and enticing.

How you can use this framework: Tell your audience how they can fix 90% of their problems in a short time frame.

Examples of this framework in action:

• Fix 90% of Your Business Problems in 30 Days
• Fix 90% of Your Mental Health Problems in 30 Days

Flop of the Week

Title: 15 Strategies For Thriving When Stocks Drop

Hook score: -89

Why this flopped: This video’s idea is actually pretty good – what to do when the stock market is falling – but the title doesn’t clearly convey that.

“Strategies for Thriving” is too wordy, complicated, and unclear.

Here are some some ways we could rewrite this:

“15 Investing Tips For When Stocks Drop”

“Do THIS When The Stock Market Crashes”

“This Is What Billionaires Do When Stocks Drop”

To avoid this mistake, make sure you’re using clear, simple words in your title.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post 5 Things To Do If You Suddenly Go Viral On YouTube appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Dumpling Dandy

Title: Pro Chefs Blind Taste Test Every Box of Frozen Dumplings | The Taste Panel | Epicurious

Framework: (Professionals) (Unbiased Test) Every (Non-Professional Item)

​Hook score​: +419

Why this works:

Authority – “Pro Chefs” bring authority and credibility here. You want to know what the pros have to say about these frozen dumplings, which makes this video more interesting.

Credibility – A blind taste test makes this video feel more credible, organic, and real.

Curiosity – There’s contrast between “Pro Chefs” and “Frozen Dumplings”, which builds curiosity and makes this video more interesting.

“Every” – The word “Every” brings a feeling of epicness and completeness to this video. They didn’t just test a few boxes, they tested “Every”.

How you can use this framework: Get professionals to do an unbiased test on cheap or unprofessional things in your niche.

Examples of this framework in action:

• College Professors Grade Real Student vs. AI Papers
• Pro Runners Blind Test Every Running Shoe Brand

Biggie Smalls

Title: The Smallest Full Frame Camera You’ve Ever Seen

Framework: The (Extreme, Counterintuitive Object) You’ve Ever Seen

​Hook score​: +460

Why this works:

Curiosity – This builds curiosity two ways:

1. There’s a bit of contrast between “smallest” and “full frame”.
2. It makes you want to know what camera this is.

Extreme – “Smallest” and “You’ve Ever Seen” both make this title extreme and unique.

Desire – This creator’s audience likes small full frame cameras.

How you can use this framework: Tell your audience about an extreme, unique, counterintuitive product they’d be interested in.

Examples of this framework in action:

• The Loudest Silent Disco In The World
• The Biggest Miniature Dog Is The Perfect Pet

A Simple Way To Get More Views

I A/B tested 103 YouTube Titles and put all the results into an ebook.

You’ll see:

• The original title
• The test titles
• The before and after CTR
• And why the results turned out the way they did

Here’s a sample page:

If you want to see all 103 test results and breakdowns so you can increase your CTR and grow your channel, ​get the ebook here​.​

Flying Flags

Title: These Common Behaviors Are MAJOR TSA Red Flags

Framework: These Common (Actions or Entities) Are MAJOR (Entity) Red Flags

​Hook score​: +511

Why this works:

Negativity – “Red Flags” does a great job at grabbing attention. Nobody wants to do these common behaviors and accidentally get in trouble.

Curiosity – This builds curiosity two ways:

1. It’s counterintuitive that “common behaviors” would be “major red flags”.
2. This does a good job of opening a loop and making you wonder what these common behaviors are.

How you can use this framework: Tell your audience about common things that are major red flags.

Examples of this framework in action:

• These Common Behaviors Are MAJOR Dating Red Flags
• These Popular Trends Are MAJOR Recession Red Flags

Cyber Scares

Title: I Finally Got a Tesla Cybertruck and It Scares the Crap Out of Me

Framework: I Finally Got a (Trending Product) and It Scares the Crap Out of Me

​Hook score​: +1073

Why this works:

Trending – Tesla Cybertrucks are still trending right now, which brings a lot of attention to this title.

Negativity – “It Scares the Crap Out of Me” brings some fear here.

Curiosity – “It Scares the Crap Out of Me” also builds curiosity because it’s so vague and makes you want to know why it scares him so much.

How you can use this framework: Tell your audience that you finally got a trending product, but it scares the crap out of you.

Examples of this framework in action:

• I Finally Got Apple Vision Pro and It Scares the Crap Out of Me
• I Just Tried ChatGPT’s Newest Model and It Scares the Crap Out of Me

Mundane to Magnificient

Title: Turn a Handkerchief Into a Spectacular Gift in 10 Minutes

Framework: Turn a (Mundane Object) Into a (Amazing, Different Object) in (Short Time Frame)

​Hook score​: +3271

Why this works:

Desire – This creator’s audience loves to turn regular things in spectacular things.

Time Frame – The short time frame of “in 10 minutes” adds to that desire because it makes it feel tangible and accomplishable.

Curiosity – The contrast between “handkerchief” and “spectacular gift” builds curiosity and interest.

How you can use this framework: Tell your audience how they can turn something mundane into something spectacular in a short period of time.

Examples of this framework in action:

• Turn a Blog Post Into a Viral Video in 10 Minutes
• Turn Leftovers Into a Spectacular Meal in 10 Minutes

Flop of the Week

Title: These 3 Dressings Will Upgrade Any Salad | Epicurious 101

Hook score: -77

Why this flopped: This title isn’t bad. It’s straightforward and benefit-driven, but apparently not spicy enough (this video got 67K views, but the channel averages about 257K).

Here are a few ways we could mix it up:

We could add a constraint:

“The Only 3 Salad Dressings You Need”

We could try to hype it up more:

“These 3 Salad Dressings Will Change Your Life”

Or we could make it a bit more tangible and add an even crazier benefit:

“3 Home-Made Salad Dressings To Make Him Fall In Love With You”

Of course, there’s always the fact that this audience just might not be into salad dressings, but that’s whole different topic.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post These “Best Practices” Are MAJOR YouTube Red Flags appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Hail the King

Title: I think I found the new KING of Budget Home Gym Equipment!

Framework: I think I found the new KING of Budget (Product Category)

​Hook score​: +439

Why this works:

Epic – This is a creative, epic way to say you found a great product.

Curiosity – This builds curiosity because it makes you want to know more about the product and what it is.

Desire – This leverages desire two ways:

1. This creator’s audience loves home gym equipment.
2. “Budget” increases the desire because it sounds more affordable.

“Budget” also attracts a large audience because it’s about affordable equipment. If the video was about a $10,000 product, this topic would have a lot less of a potential audience.

Note: the company that owns this product is spending a lot of money on advertising. This is a popular product that many people are probably wondering about, which probably also contributed to the higher views. How do I know this? Their Instagram ads got me. I bought it and I love it.

How you can use this framework: Review a cool, popular product and call it the new KING (or QUEEN) of its category.

Examples of this framework in action:

• I think I found the new KING of Budget Camping Tents
• I think I found the new KING of Email Newsletter Platforms!

We Love Easy

Title: These 2 Easy Upgrades Keep Garages Comfy Year Round

Framework: These 2 Easy Upgrades (Achieve Specific Goal)

​Hook score​: +479

Why this works:

Desire – This creator’s audience would love to keep their garages comfy year-round. Plus, “easy” enhances the audience’s desire for these upgrades.

Curiosity – This does a great job at opening a loop because it says there are two upgrades, but doesn’t specify what they are, so you’ve gotta click to find out.

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

How you can use this framework: Tell your audience about two easy upgrades that can help them achieve a goal.

Examples of this framework in action:

• These 2 Easy Upgrades Keep Your Guitar Sounding Amazing
• These 2 Easy Changes Make Your MacBook Air Faster

Try The New Title Generator

We just launched the new title and idea generator in Creator Hooks Pro!

Now you can:

• Automatically come up with ideas for your channel based on proven YouTube videos
• Find the perfect angle to write your title so you can increase your CTR and grow your channel

Combine this generator with the database of 1,000+ viral video breakdowns and Creator Hooks Pro is the fastest way to generate video ideas and write better titles.

​​Sign up for Creator Hooks Pro today​.

P.S. Here’s a sample of what the generator can do:

Years to Minutes

Title: 10 Years of Mixing Advice in 10 Minutes

Framework: 10 Years of (Activity) Advice in 10 Minutes

​Hook score​: +537

Why this works:

Desire – This title leverages desire two ways:

1. This creator’s audience wants mixing advice
2. They’re getting a lot in a little (10 years in just 10 minutes).

Credibility – Sharing how many years of experience you have (if it’s significant) does a great job at building credibility.

Time Frame – People love time frames, and this title has two of them. “10 Years” builds credibility and “10 minutes” increases the desire and lets you know exactly what you’re getting in this video.

How you can use this framework: Condense your many years of experience into a short time frame for your audience.

Examples of this framework in action:

• 10 Years of Farming Experience in 10 Minutes
• 10 Years of Photography Advice in 10 Minutes

Past Self

Title: I’m 40. If You’re In Your 20’s Watch This

Framework: I’m (Authority Position). If You’re (Beginner) Watch This

​Hook score​: +645

Why this works:

Credibility – This starts with a simple statement showing why people should listen to him.

Specific Audience – If you’re in your 20s, you feel like this video was made specifically for you, so you’re more likely to watch.

How you can use this framework: State your experience and then call out a specific audience you can help. Usually, this audience is your past self when you were just getting started.

Examples of this framework in action:

• I Have 1,000,000 YouTube Subs. If You’re A Beginner, Watch This
• I’m a Mom of 5. If You’re Having Your First Kid, Watch This

Don’t Let This Be You

Title: RETIREMENT REGRETS: Top 5 regrets from elderly (70-80 yrs old) retirees!

Framework: (Activity) REGRETS: Top 5 regrets from (Experienced Group)

​Hook score​: +26750

Why this works:

Negativity – Regrets make great video topics because they’re so tangible and emotional. Nobody wants to have regrets.

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Credibility – Since these are regrets from elderly retirees who have been where the audience is planning on going, these regrets feel more credible.

How you can use this framework: Tell your audience about the top regrets of people who have achieved what your audience is trying to achieve.

Examples of this framework in action:

• INVESTING REGRETS: Top 5 regrets from Wall Street Investors
• COLLEGE REGRETS: Top 5 regrets from college graduates

Flop of the Week

Title: Energy Coach Shares 3 Secrets to a Long and Happy Life

Hook score: -98

Why this flopped: This video makes two big mistakes:

1. It’s a different video format from the rest of the channel. This is a clip from Sky News, not a talking head video like all the other videos. I’d guess that as soon as people click on it and see it’s a news segment, they’re clicking off the video.
2. The title and thumbnail feel like they’re coming from a news channel. They feel stuffy and cheesy, whereas his other videos (you can see the “I’m 40” video above as an example) feel more natural and organic. The title isn’t even that bad, but when paired with that newsy screenshot for the thumbnail, it instantly feels more sleazy.

To avoid a flop like this, make your thumbnails, titles, and videos in a consistent format.

I’m assuming this creator wanted to build some authority by showing he was on the news. If it were me and I wanted to do this, I’d probably just mention it in a video that had the same packaging and content style as my other videos, as opposed to sharing the whole clip.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post These 2 Easy Fixes Can Blow Up Your YouTube Channel appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

The Real Master

Title: Professional Engineer versus the FINAL LEVEL of Poly Bridge 3…

Framework: (Authority Figure) versus (Game or Alternative Challenge)…

​Hook score​: +462

Why this works:

Authority – This game is about building bridges, so how a Professional Engineer plays it is interesting because they do this in real life for a living.

Curiosity – X vs. Y videos like this build curiosity because there’s conflict and you want to know what will happen.

How you can use this framework: Show your audience how a professional in a field compares to a game or something “normal” people do.

Examples of this framework in action:

• NBA Player versus NBA 2K Champion…
• Google Engineer versus ChatGPT Coding Challenge

Theory of Constraints

Title: How to Run Fast at a Low Heart Rate

Framework: How to (Achieve Goal) (With Constraint)

​Hook score​: +470

Why this works:

Desire – This creator’s audience would love to run fast at a low heart rate. Plus, running at a low heart rate (Zone 2, for the running nerds) is a hot trend right now.

Constraint – Running fast is easy, but the constraint of doing it at a low heart rate makes it much more difficult. This increases the desire and the intrigue of this video.

Curiosity – There’s also a bit of counterintuitiveness here because most people would assume if you’re running fast you don’t have a low heart rate.

How you can use this framework: Tell your audience how to achieve a goal with a constraint or with little effort.

Examples of this framework in action:

• How to Grow On LinkedIn By Publishing Less
• How to Visit The World’s Most Beautiful Countries For Free

Introducing The New Creator Hooks Chrome Extension

The best way to come up with YouTube video ideas is to see what works for other channels and remix that idea for your channel.

Now you can do this automatically with the new Creator Hooks Chrome extension!

You can get it here for free: https://pro.creatorhooks.com/title-remixer​

P.S. ​Salvatore got a 1 of 10 using this!

They’re Scamming You

Title: We Put 7 Uber Drivers in One Room. What We Found Will Shock You.

Framework: We (Tangible Action). What We Found Will Shock You.

​Hook score​: +609

Why this works:

Negativity – “It’s Illegal” in the thumbnail does a great job at grabbing attention and bringing the drama.

Curiosity – This title opens a loop and makes you wonder what they found.

Credibility – This isn’t just conjecture. Since they actually put 7 Uber drivers in a room it makes this video feel way more believable.

How you can use this framework: Do an experiment with shocking results and show your audience what you discovered.

Examples of this framework in action:

• We Asked ChatGPT What It Thinks About The Bible. What We Found Will Shock You.
• 7 People Opened Their TikTok FYP. What We Found Will Shock You.

The Small Details

Title: The Month You Retire Really Matters

Framework: The (Seemingly Insignificant Detail) You (Activity) Really Matter

​Hook score​: +672

Why this works:

Curiosity – This is counterintuitive because most people would assume the month you retire doesn’t matter.

How you can use this framework: Make a counterintuitive statement saying something matters more than most people think it does.

Examples of this framework in action:

• The Month You Buy A Car Really Matters
• The Time of Day You Work Out Really Matters

Sleepy Time

Title: 8 Ways for Seniors to Sleep Better Tonight

Framework: 8 Ways for (Specific Audience) to (Solve Specific Problem Quickly)

​Hook score​: +3541

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Specific Audience – Calling out seniors makes them feel like this video was made for them, so they’re way more likely to click.

Desire – This leverages desire two ways:

1. Many seniors wish they could sleep better.
2. “Tonight” adds to the desire because we all want our desires asap.

How you can use this framework: Tell your audience about ways a specific group of people can achieve a goal now.

Examples of this framework in action:

• 8 Ways for Students to Improve Their Memory In 5 Minutes
• 8 Ways Senior Golfers can Drive the Ball Farther Today

Flop of the Week

Title: Chicago Just Guaranteed Vacation Days for Everyone

Hook score: -96

Why this flopped: This title is too narrow. If you don’t live in Chicago, you probably don’t care about this video.

It might have been better to skip this video because it’s got such a narrow audience, but since that ship has sailed, let’s take a crack at some other ways they could write this title.

“This Is The Best City In America For Working Class People”

“This American City Just Changed Work-Life Balance Forever”

“You Get Guaranteed Vacation Days If You Live In This City”

These titles add some curiosity and appeal to a larger audience.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post How to Grow On YouTube By Publishing Less Videos appeared first on Creator Hooks.

And they’ve all said the same thing: “I just model what works.”

So this email will show you 5 videos worth modeling to help you write great titles and save time.

Btw, if you want to save more time and use a title generator that uses all the titles ever featured in Creator Hooks, check out ​Creator Hooks Pro​.

Handsome Habits

Title: 5 Habits That Instantly Boost Your Attractiveness

Framework: ​​5 Habits That Instantly (Achieve Goal)

​Hook score​: +328

Why this works:

List – Lists make videos feel more tangible (you know exactly what the video will be about) and they add some curiosity.

Desire – This creator’s audience would love to boost their attractiveness. Plus, people love speed, so “instantly” adds to this desire.

“Habits” – Habits is a power word that works often in channels that help people become better at something.

How you can use this framework: Tell your audience about the 5 habits that help them instantly achieve a goal.

Examples of this framework in action:

• 5 Habits That Instantly Boost Your Productivity
• 5 Habits That Instantly Make Your Heart Healthier

Solo Dolo

Title: The One-Man-Show Making & Delivering NYC’s Hottest Sandwiches | On The Line | Bon Appétit

Framework: The (Constraint) (Impressive Activity)

​Hook score​: +615

Why this works:

Constraint – The constraint of “One-Man-Show” does two things here:

1. It builds curiosity. How can just one man make and deliver NYC’s hottest sandwiches?
2. It increases desire and relatability. If this one man can do it, maybe I can too?

How you can use this framework: Tell your audience about an entity with a constraint doing something impressive.

Examples of this framework in action:

• The One-Man-Band Making TikTok’s Most Popular Music
• The One-Man-Agency Taking Over LA’s Real Estate Market

Try The New Title Generator

We just launched the new title and idea generator in Creator Hooks Pro!

Now you can:

• Automatically come up with ideas for your channel based on proven YouTube videos
• Find the perfect angle to write your title so you can increase your CTR and grow your channel

Combine this generator with the database of 900+ viral video breakdowns and Creator Hooks Pro is the fastest way to generate video ideas and write better titles.

​​Sign up for Creator Hooks Pro today​.

P.S. Here’s a sample of what the generator can do:

Marine Mystery

Title: This Sea Is the Most Mysterious in the World

Framework: This (Entity) Is the Most Mysterious in the World

​Hook score​: +764

Why this works:

Curiosity – “Mysterious” is a simple, but great way to build curiosity.

Epic – “Most Mysterious in the World” makes this video feel extreme and epic, which makes it way more interesting.

How you can use this framework: Tell your audience about the most mysterious thing in the world related to your niche.

Examples of this framework in action:

• This Hiking Trail Is the Most Mysterious in the World
• This Abandoned Building Is the Most Mysterious in the World

Dressing Dos and Don’ts

Title: French Dressing Rules EVERYONE Should Learn Once And For ALL

Framework: (Authority) (Activity) Rules EVERYONE Should Learn Once And For ALL

​Hook score​: +849

Why this works:

Authority – The French are known for being excellent dressers, so this title leverages their authority.

Desire – This creator’s audience wants to dress better and this title essentially promises they will learn how to do that.

How you can use this framework: Tell your audience about an authority group’s rules everyone should learn.

Examples of this framework in action:

• Wall Street Investing Rules EVERYONE Should Learn Once And For ALL
• Hollywood Charisma Rules EVERYONE Should Know

Coming Up

Title: Upcoming Action Sequels You Had No Idea Were Being Made

Framework: Upcoming (Entities) You Had No Idea Were (Activity)

​Hook score​: +1967

Why this works:

Desire – This creator’s audience likes action sequels and everybody likes to hear news about upcoming things they like.

Curiosity – “You Had No Idea Were Being Made” makes you feel like you’re getting in on a secret.

How you can use this framework: Tell your audience about upcoming things they had no idea were happening.

Examples of this framework in action:

• Upcoming YouTube Algorithm Changes You Had No Idea Were Happening
• Upcoming iPhone 16 Pro Updates You Had No Idea Were Being Made

Flop of the Week

Title: Is AI Making The Dating World Harder to Date?

Hook score: -89

Why this flopped: There are two big problems with this title.

The first and biggest problem is that this channel’s audience doesn’t seem to be interested in this topic.

In the last 5 months, this is the only video about AI.

(I do love trying out new topics to try to find new opportunities, but sometimes it just doesn’t work out!)

To avoid this problem, when you’re evaluating potential ideas for your channel one of the best questions to ask yourself is if it has worked on your channel before.

The next problem is that it’s a weak question.

Bold, confident, opinionated statements often work better as YouTube titles than questions.

People are watching this channel to learn, and this question doesn’t really tell me I’m going to learn anything.

Plus, I already know the answer because it’s a leading question and because of the expressions in the thumbnail.

To avoid this problem, write your titles as bold, opinionated statements.

Alright, that wraps up this week’s Creator Hooks!

Hope you enjoyed this week’s edition and if you know a fellow creator who needs help writing better titles, please send them to creatorhooks.com.

– Jake

(@jthomas__ on Twitter)

P.S. Read previous editions here.

P.P.S. If you want to see all of the videos from Creator Hooks in one place, check out Creator Hooks Pro.

Read last week’s edition »

The post Upcoming Algorithm Changes You Had No Idea Were Happening appeared first on Creator Hooks.